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      Community Values
      Learn about HBS leadership values and community standards.
      Community Values
      Skip to Main Content Community Values Community Values At Harvard Business School we believe that leadership and values are inseparable. The teaching...
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      • January 2021
      • Case

      Cinépolis

      By: Joshua D. Margolis and Fernanda Miguel
      Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain...  View Details
      Keywords: Leadership; Movies; Entertainment; Mexico; Latin America; Corruption; Decision Making; Risk Assessment; Communication Strategy; Crime And Corruption; Decision Making; Film Entertainment; ethics; Leadership; Risk Management; Entertainment And Recreation Industry; Mexico; Latin America; North And Central America
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      Margolis, Joshua D., and Fernanda Miguel. "Cinépolis." Harvard Business School Case 421-053, January 2021.
      • December 2020
      • Supplement

      France Télécom (B): A Wave of Staff Suicides

      By: Cynthia A. Montgomery and Ashley V. Whillans
      In the B case we learn that at least 19 France Telecom employees took their own lives between 2006 and 2009, 12 others attempted suicide, and eight suffered from serious depression for reasons reportedly related to work. Some of these deaths occurred in public places,...  View Details
      Keywords: Change; Crime And Corruption; ethics; Health; Human Capital; Human Resources; Labor And Management Relations; Labor Unions; Law; Social Psychology; Strategy; Leadership Style; Organizations; Problems And Challenges; Relationships; Crisis Management; Employees; Well-being; Telecommunications Industry; Europe; European Union
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      Montgomery, Cynthia A., and Ashley V. Whillans. "France Télécom (B): A Wave of Staff Suicides." Harvard Business School Supplement 721-421, December 2020.
      • December 2020
      • Case

      France Télécom (A): A Challenging Restructuring

      By: Cynthia A. Montgomery and Ashley V. Whillans
      These cases explore the impacts of industry shocks, resulting corporate actions that had a devasting impact on employees, and the legal conviction of corporate leaders for “institutional harassment."

      This case series follows the evolution of France Telecom...  View Details
      Keywords: Health & Wellness; Human Resource Management; Strategic Change; Leadership & Corporate Accountability; Leadership And Change Management; Leadership And Managing People; Change; Restructuring; Crime And Corruption; ethics; Health; Human Capital; Human Resources; Labor; Labor And Management Relations; Labor Unions; Law; Social Psychology; Strategy; Leadership; Leadership Style; Organizations; Problems And Challenges; Relationships; Crisis Management; Organizational Culture; Employees; Well-being; Telecommunications Industry; Europe; European Union
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      Montgomery, Cynthia A., and Ashley V. Whillans. "France Télécom (A): A Challenging Restructuring." Harvard Business School Case 721-420, December 2020.
      • November 2020
      • Case

      Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care

      By: Trevor Fetter and Kira Seiger
      This case describes the increasing investment by private equity (PE) firms in patient care and other healthcare services. The case focuses on investments in physician staffing firms and roll-up strategy investments in physician practice management (PPM). Included in...  View Details
      Keywords: Business Ventures; Acquisition; Mergers And Acquisitions; Business Model; Change; Disruption; Fluctuation; Trends; Customers; Customer Value And Value Chain; ethics; Fairness; Finance; Equity; Insurance; Private Equity; Geography; Geographic Scope; Health; Health Care And Treatment; Markets; Demand And Consumers; Supply And Industry; Industry Structures; Ownership; Ownership Type; Private Ownership; Relationships; Agency Theory; Business And Community Relations; Business And Shareholder Relations; Business And Stakeholder Relations; Networks; Strategy; Competition; Consolidation; Expansion; Integration; Horizontal Integration; Vertical Integration; Value; Value Creation; Health Industry; Insurance Industry; United States
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      Fetter, Trevor, and Kira Seiger. "Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care." Harvard Business School Case 321-049, November 2020.
      • November 2020 (Revised December 2020)
      • Case

      KhataBook

      By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
      In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next.  View Details
      Keywords: Entrepreneurship; ethics; Marketing; Measurement And Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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      Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised December 2020.)
      • 2020
      • Chapter

      Luxury Tourism and Environmentalism

      By: G. Jones
      This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of...  View Details
      Keywords: Luxury Consumption; Environmentalism; Tourism; Green Business; Luxury; History; ethics; Globalization; Environmental Management; Business History; Tourism Industry; Antarctica; Latin America; North And Central America; Europe; Switzerland; Chile; Costa Rica; Africa; Kenya
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      Jones, G. "Luxury Tourism and Environmentalism." Chap. 31 in The Oxford Handbook of Luxury Business, edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts. Oxford, UK: Oxford University Press, 2020. Electronic.
      • October 2020
      • Case

      When Institutions Fail: HIV/AIDS in the 1980s

      By: Tom Nicholas and Christian Godwin
      During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting...  View Details
      Keywords: ethics; Policy; Government And Politics; Health; History; Rights; Media; Organizations; Business And Community Relations; Religion; Social Psychology; Identity; Prejudice And Bias; Social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism And News Industry; Media And Broadcasting Industry; Public Administration Industry; United States
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      Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020.
      • October 2020
      • Case

      COVID-19 Testing at Everlywell

      By: Jeffrey J. Bussgang and Olivia Hull
      In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...  View Details
      Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care And Treatment; Health Disorders; Leading Change; Technology Adoption; Technology Platform; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility And Impact; Crisis Management; Social Entrepreneurship; ethics; Government Legislation; Health; Health Testing And Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
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      Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020.
      • October 2020 (Revised November 2020)
      • Case

      The Akamai Technical Academy

      By: Lynda M. Applegate and James Barnett
      By January 2020, Akamai Technologies had completed eight Akamai Technical Academy training programs in the U.S., Costa Rica, and Poland. Academy programs trained individuals without a traditional STEM degree for technically oriented jobs at Akamai. With aims to improve...  View Details
      Keywords: Competency And Skills; Experience And Expertise; Talent And Talent Management; Demographics; Education; ethics; Jobs And Positions; Technology Industry; United States; Costa Rica; Poland
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      Applegate, Lynda M., and James Barnett. "The Akamai Technical Academy." Harvard Business School Case 821-021, October 2020. (Revised November 2020.)
      • September–October 2020
      • Article

      A New Model for Ethical Leadership

      By: Max Bazerman
      Rather than try to follow a set of simple rules (“Don’t lie.” “Don’t cheat.”), leaders and managers seeking to be more ethical should focus on creating the most value for society. This utilitarian view, Bazerman argues, blends philosophical thought with business school...  View Details
      Keywords: Social Value; Leadership; Moral Sensibility; ethics; Decision Making; Corporate Social Responsibility And Impact; Society
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      Bazerman, Max. "A New Model for Ethical Leadership." Harvard Business Review 98, no. 5 (September–October 2020): 90–97.
      • September 2020 (Revised December 2020)
      • Exercise

      Artea: Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-commerce; E-commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/b Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; ethics; Retail Industry; Apparel And Accessories Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised December 2020.)
      • September 2020
      • Technical Note

      Algorithmic Bias in Marketing

      By: Ayelet Israeli and Eva Ascarza
      This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Promotion; "marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-commerce Strategy; E-commerce; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice And Bias; Marketing Communications; Data And Data Sets; Analysis; Decision Making; ethics; Customer Relationship Management; Retail Industry; Apparel And Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020.
      • September 2020
      • Teaching Note

      Algorithmic Bias in Marketing

      By: Ayelet Israeli and Eva Ascarza
      Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and...  View Details
      Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice And Bias; Decision Making; ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel And Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Teaching Note 521-035, September 2020.
      • September 2020
      • Teaching Note

      TransDigm in 2017: The Beginning of the End or the End of the Beginning?

      By: Benjamin C. Esty and Daniel Fisher
      Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,...  View Details
      Keywords: Value Capturing; Pricing Strategy; Supplier Power; Buyer Power; Porter's Five Forces; Bargaining Power; Monopoly; Aerospace; Acquisition Strategy; Value Drivers; Ethical Behavior; Regulation; Growth Strategy; Business Ethics; Defense; Procurement; Sustainability; Value-based Business Strategy; Acquisition; ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Air Transportation Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "TransDigm in 2017: The Beginning of the End or the End of the Beginning?" Harvard Business School Teaching Note 721-353, September 2020.
      • September 2020
      • Case

      An Introduction to Money Laundering: 'The Hunter'

      By: Eugene Soltes, Guilhem Ros and Grace Liu
      Money laundering schemes disguise the criminal origins of an estimated 2% to 5% of the world’s gross domestic product. Money laundering not only enables criminals to escape detection, but may also be used to finance further criminal operations including terrorism. This...  View Details
      Keywords: Crime And Corruption; Accounting Audits; Financial Reporting; Financial Institutions; Banks And Banking; Cross-cultural And Cross-border Issues; Governance Controls; International Relations; National Security; ethics; Accounting Industry; Banking Industry; United States; Europe
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      Soltes, Eugene, Guilhem Ros, and Grace Liu. "An Introduction to Money Laundering: 'The Hunter'." Harvard Business School Case 121-011, September 2020.
      • 2020
      • Book

      Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness

      By: Max Bazerman
      Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Bazerman argues that we can better balance both dimensions—and we needn’t seek perfection to make...  View Details
      Keywords: Decision Making; Moral Sensibility; ethics; Corporate Social Responsibility And Impact
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      Bazerman, Max. Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness. New York: Harper Business, 2020.
      • Fall 2020
      • Article

      Climate in the Boardroom: Struggling to Reconcile Business as Usual & the End of the World as We Know It

      By: Rebecca Henderson
      How does one witness to businesspeople about climate change? Climate change is a problem for the collective and the long term, whereas business often requires a ruthless focus on the individual and the quarter. Climate change is an ethical catastrophe whose solution...  View Details
      Keywords: Sustainable Business; Climate Change; Corporate Social Responsibility And Impact; Environmental Sustainability
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      Henderson, Rebecca. "Climate in the Boardroom: Struggling to Reconcile Business as Usual & the End of the World as We Know It." Special Issue on Witnessing Climate Change. Daedalus 149, no. 4 (Fall 2020): 118–124.
      • August 2020 (Revised December 2020)
      • Background Note

      A Note on Ethical Analysis

      By: Nien-he Hsieh
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      Hsieh, Nien-he. "A Note on Ethical Analysis." Harvard Business School Background Note 321-038, August 2020. (Revised December 2020.)
      • August 2020
      • Case

      Beyond Beer: Brewing Innovation at Molson Coors

      By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
      In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis...  View Details
      Keywords: Budgets And Budgeting; Joint Ventures; ethics; Cross-cultural And Cross-border Issues; Disruptive Innovation; Innovation Strategy; Market Entry And Exit; Food And Beverage Industry; United States; Canada; Colorado
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      van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020.
      • July 2020
      • Article

      Recovering the Logic of Double Effect for Business: Intentions, Proportionality, and Impermissible Harms

      By: Rosemarie Monge and Nien-hê Hsieh
      Business actors often act in ways that may harm other parties. While the law aims to restrict harmful behavior and to provide remedies, legal systems do not anticipate all contingencies and legal regulations are not always well enforced. This article argues that the...  View Details
      Keywords: Double Effect; Intention; Exploitation; Risk; Practical Ethics; Competition; Risk And Uncertainty; ethics
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      Monge, Rosemarie, and Nien-hê Hsieh. "Recovering the Logic of Double Effect for Business: Intentions, Proportionality, and Impermissible Harms." Business Ethics Quarterly 30, no. 3 (July 2020): 361–387. (doi: 10.1017/beq.2019.39.)
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