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      • Faculty Publications  (204)

      Ethical Behavior Remove Ethical Behavior →

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      • July 2022
      • Article

      When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals

      By: Daniel H. Stein, Juliana Schroeder, Nicholas M. Hobson, Francesca Gino and Michael I. Norton
      From Catholics performing the sign of the cross since the 4th century to Americans reciting the Pledge of Allegiance since the 1890s, group rituals (i.e., predefined sequences of symbolic actions) have strikingly consistent features over time. Seven studies (N = 4,213)...  View Details
      Keywords: Ritual; Morality; Groups; Norms; Commitment; Groups and Teams; Values and Beliefs; Change; Moral Sensibility; Behavior
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      Stein, Daniel H., Juliana Schroeder, Nicholas M. Hobson, Francesca Gino, and Michael I. Norton. "When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals." Journal of Personality and Social Psychology 123, no. 1 (July 2022): 123–153.
      • 2022
      • Book

      Decision Leadership: Empowering Others to Make Better Choices

      By: Don A. Moore and Max H. Bazerman
      When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader’s mission to empower others. Applying decades...  View Details
      Keywords: Empowerment Leadership; Leadership; Employees; Decision Making; Management Style
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      Moore, Don A., and Max H. Bazerman. Decision Leadership: Empowering Others to Make Better Choices. New Haven: Yale University Press, 2022.
      • January 2022
      • Technical Note

      Ethical Analysis: Deception

      By: Nien-hê Hsieh and Christopher Diak
      Information asymmetry is pervasive in business and can often confer great advantage. This note distinguishes forms of deceptive behavior in the face of information asymmetry and aims to help students analyze their impermissibility. The note also introduces students to...  View Details
      Keywords: Ethics; Analysis; Balance and Stability
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      Hsieh, Nien-hê, and Christopher Diak. "Ethical Analysis: Deception." Harvard Business School Technical Note 322-062, January 2022.
      • December 2021
      • Case

      Slice Labs: Creating a Fraud-free Online Insurance Platform

      By: Amit Goldenberg, Max Bazerman and Ruth Page
      "Slice Labs: Creating a Fraud-Free Online Insurance Platform" engages students with the challenge of how to influence other parties to not engage in fraud in the context of digital insurance. The case is centered around Slice, a digital insurance company that was...  View Details
      Keywords: Technology; Insurance; Digitization; Honesty; Negotiation; Fraud; Ethics; Negotiation Process; Negotiation Tactics; Negotiation Types; Social Psychology; Conflict and Resolution; Trust; Fairness; Moral Sensibility; Values and Beliefs; Crime and Corruption; Insurance Industry; Technology Industry; United States; Canada
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      Goldenberg, Amit, Max Bazerman, and Ruth Page. "Slice Labs: Creating a Fraud-free Online Insurance Platform." Harvard Business School Multimedia/Video Case 921-712, December 2021.
      • Fall 2021
      • Article

      Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World

      By: Ikujiro Nonaka and Hirotaka Takeuchi
      Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or...  View Details
      Keywords: Strategy; Moral Sensibility; Organizational Culture; Organizational Change and Adaptation
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      Nonaka, Ikujiro, and Hirotaka Takeuchi. "Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World." MIT Sloan Management Review 63, no. 1 (Fall 2021): 56–63.
      • July 2021
      • Article

      Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

      By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
      We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by...  View Details
      Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior
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      Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael I. Norton. "Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps." Special Issue on Consumer Psychology for the Greater Good. Journal of Consumer Psychology 31, no. 3 (July 2021): 518–531.
      • Article

      The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior

      By: D.M. Markowitz, M. Kouchaki, J.T. Hancock and F. Gino
      In four studies, we evaluated how corporate misconduct relates to language patterns, perceptions of immorality, and unethical behavior. First, we analyzed nearly 190 codes of conduct from S&P 500 manufacturing companies and observed that corporations with ethics...  View Details
      Keywords: Obfuscation; Corporate Unethicality; Deception; Deception Spiral; Organizations; Values and Beliefs; Ethics; Perception; Behavior
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      Markowitz, D.M., M. Kouchaki, J.T. Hancock, and F. Gino. "The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior." Journal of Language and Social Psychology 40, no. 2 (March 2021): 277–296.
      • Article

      Birds of a Feather...Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

      By: Hongyi Li and Eric J. Van den Steen
      Does culture eat strategy for breakfast? This paper investigates the interactions among corporate culture, norms, and strategy, in order to better understand this issue and related questions. It first shows, through microfoundations, how the forces that drive toward...  View Details
      Keywords: Culture; Norms; Organizational Culture; Strategy; Values and Beliefs
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      Li, Hongyi, and Eric J. Van den Steen. "Birds of a Feather...Enforce Social Norms? Interactions Among Culture, Norms, and Strategy." Strategy Science 6, no. 2 (June 2021): 166–189.
      • Article

      'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating

      By: Celia Chui, Maryam Kouchaki and Francesca Gino
      In many spheres of life, from applying for a job to participating in an athletic contest to vying for a date, we face competition. Does the size of the competition pool affect our propensity to behave unethically in our pursuit of the prize? We propose that it does....  View Details
      Keywords: Unethical Behavior; Cheating; Competitors; Social Norms; Ethics; Behavior; Competition; Societal Protocols
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      Chui, Celia, Maryam Kouchaki, and Francesca Gino. "'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating." Organizational Behavior and Human Decision Processes 164 (May 2021): 102–115.
      • Article

      Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

      By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
      A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power...  View Details
      Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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      Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Journal of Experimental Social Psychology 94 (May 2021).
      • March 16, 2021
      • Article

      From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles

      By: Julian De Freitas, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony and Emilio Frazzoli
      For the first time in history, automated vehicles (AVs) are being deployed in populated environments. This unprecedented transformation of our everyday lives demands a significant undertaking: endowing complex autonomous systems with ethically acceptable behavior. We...  View Details
      Keywords: Automated Driving; Public Health; Artificial Intelligence; Transportation; Health; Ethics; Policy; AI and Machine Learning
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      De Freitas, Julian, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony, and Emilio Frazzoli. "From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles." Proceedings of the National Academy of Sciences 118, no. 11 (March 16, 2021).
      • February 2021
      • Case

      Measuring Impact at JUST Capital

      By: Charles C.Y. Wang and Ethan Rouen
      JUST Capital is a nonprofit organization that seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on the priorities most important to the average American. This case examines JUST's strategy for influencing...  View Details
      Keywords: Nonprofit Organizations; Ethics; Measurement and Metrics; Performance Evaluation; Social Issues; Corporate Social Responsibility and Impact
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      Wang, Charles C.Y., and Ethan Rouen. "Measuring Impact at JUST Capital." Harvard Business School Multimedia/Video Case 121-703, February 2021.
      • 2021
      • Working Paper

      Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

      By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
      A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power...  View Details
      Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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      Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Working Paper, January 2021.
      • January 2021 (Revised January 2022)
      • Case

      Dick's Sporting Goods: Getting Out Of The Gun Business (A)

      By: George A. Riedel
      Dick's Sporting Goods was one of the top five retailers of a range of firearms in the US. Over the last several years and specifically following the Parkland shooting of 2018, Ed Stack, the CEO and chairman, had wrestled with the question of their role as a leading...  View Details
      Keywords: Gun Policy; Gun Violence; Sporting Goods; Sport; Human Behavior; Violence; Ethics; Decision Making; Social Issues; Corporate Accountability; Sports Industry; Retail Industry; United States
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      Riedel, George A. "Dick's Sporting Goods: Getting Out Of The Gun Business (A)." Harvard Business School Case 321-024, January 2021. (Revised January 2022.)
      • 2021
      • Working Paper

      False Signaling and Personal Moral Failings: Two Distinct Pathways to Hypocrisy with Unequal Moral Weight

      By: Jillian J. Jordan and Roseanna Sommers
      Moral engagement is a key feature of human nature: we hold moral values, condemn those who violate those values, and attempt to adhere to them ourselves. Yet moral engagement can make us appear hypocritical if we fail to behave morally. When does moral engagement risk...  View Details
      Keywords: Moral Engagement; Hypocrite; Dishonesty; Moral Values; Moral Sensibility; Behavior; Values and Beliefs
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      Jordan, Jillian J., and Roseanna Sommers. "False Signaling and Personal Moral Failings: Two Distinct Pathways to Hypocrisy with Unequal Moral Weight." Working Paper, January 2021.
      • 2020
      • Working Paper

      Reputation Fuels Moralistic Punishment That People Judge to Be Questionably Merited

      By: Jillian J. Jordan and Nour Kteily
      Critics of outrage culture allege that virtue signaling fuels morally questionable punishment. But does reputation actually have the power to motivate punishment that people see as ambiguously deserved? Across four studies (total n = 9,587), among both liberals and...  View Details
      Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility
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      Jordan, Jillian J., and Nour Kteily. "Reputation Fuels Moralistic Punishment That People Judge to Be Questionably Merited." Working Paper, December 2020.
      • November 2020 (Revised March 2022)
      • Teaching Note

      Social Salary Setting at Spiber

      By: Ashley Whillans and John Beshears
      Teaching Note for HBS Case No. 920-050. The case tells the story of Spiber, a Japanese technology start-up company. To reflect the company’s values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their...  View Details
      Keywords: Compensation; General Management; Employee Benefits; Incentives; Motivation; Compensation and Benefits; Fairness; Motivation and Incentives; Management; Happiness; Negotiation; Cross-Cultural and Cross-Border Issues; Japan
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      Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Teaching Note 921-014, November 2020. (Revised March 2022.)
      • Article

      Cheating, Inequality Aversion, and Appealing to Social Norms

      By: Clara Amato, Francesca Gino, Natalia Montinari and Pierluigi Sacco
      We conduct a field experiment involving 143, 9-years old children in their classrooms. Children are requested to flip a coin in private and receive a big or a small prize depending on the outcome they report. Comparing the actual and theoretical distribution of...  View Details
      Keywords: Cheating; Inequality Aversion; Social Norms; Children; Experiment; Behavior; Equality and Inequality; Moral Sensibility
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      Amato, Clara, Francesca Gino, Natalia Montinari, and Pierluigi Sacco. "Cheating, Inequality Aversion, and Appealing to Social Norms." Journal of Economic Behavior & Organization 179 (November 2020): 767–778.
      • September 2020
      • Teaching Note

      TransDigm in 2017: The Beginning of the End or the End of the Beginning?

      By: Benjamin C. Esty and Daniel Fisher
      Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,...  View Details
      Keywords: Value Capturing; Pricing Strategy; Supplier Power; Buyer Power; Porter's Five Forces; Bargaining Power; Monopoly; Aerospace; Acquisition Strategy; Value Drivers; Ethical Behavior; Regulation; Growth Strategy; Business Ethics; Defense; Procurement; Sustainability; Value-Based Business Strategy; Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Air Transportation Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "TransDigm in 2017: The Beginning of the End or the End of the Beginning?" Harvard Business School Teaching Note 721-353, September 2020.
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
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