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Publications

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  • All HBS Web  (114)
    • Faculty Publications  (6)

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    • All HBS Web  (114)
      • Faculty Publications  (6)

      Esports Remove Esports →

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      Choosing the Right Esports Business Model
      Oxygen Esports
      → Search All HBS Web
      • September 2020
      • Case

      The Indian Premier League, 2020

      By: John R. Wells and Benjamin Weinstock
      Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital...  View Details
      Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change And Adaptation; Growth And Development Strategy; Sports Industry; India
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      Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020.
      • August 2020
      • Case

      Skillz: Esports and Skill-Based Mobile Gaming

      By: Andy Wu, David B. Yoffie and George Gonzalez
      Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...  View Details
      Keywords: Video Games; Mobile; esports; Software; Games, Gaming, And Gambling; Mobile Technology; Growth And Development Strategy; Technology; Multi-sided Platforms; United States
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      Wu, Andy, David B. Yoffie, and George Gonzalez. "Skillz: Esports and Skill-Based Mobile Gaming." Harvard Business School Case 721-358, August 2020.
      • July 2020
      • Case

      Oxygen Esports

      By: John R. Wells and Benjamin Weinstock
      On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and...  View Details
      Keywords: esports; Sports; Online Technology; Games, Gaming, And Gambling; Entrepreneurship; Strategy
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      Wells, John R., and Benjamin Weinstock. "Oxygen Esports." Harvard Business School Case 721-351, July 2020.
      • January 2020
      • Case

      Ninja: Which Platform Wins Esports' Biggest Star?

      By: Anita Elberse and Michal T. Leszczynski
      It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company...  View Details
      Keywords: esports; Platforms; Superstar; Games, Gaming, And Gambling; Online Technology; Personal Development And Career; Decision Making; Video Game Industry; Technology Industry
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      Elberse, Anita, and Michal T. Leszczynski. "Ninja: Which Platform Wins Esports' Biggest Star?" Harvard Business School Case 520-036, January 2020.
      • March 2019 (Revised March 2020)
      • Case

      Choosing the Right Esports Business Model

      By: David Collis and Alexander MacKay
      Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion...  View Details
      Keywords: Entrepreneurial Ecosystems; Business Development; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment And Recreation Industry; Information Technology Industry; Media And Broadcasting Industry; Sports Industry; Video Game Industry; North And Central America; Europe; Asia
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      Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
      • June 2017 (Revised December 2017)
      • Case

      CJ E&M: KCON Goes Global

      By: Elie Ofek and Michael Norris
      In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music...  View Details
      Keywords: Music Entertainment; Cultural Entrepreneurship; Growth And Development Strategy; Food; Music Industry; Entertainment And Recreation Industry; Food And Beverage Industry
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      Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
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      Are you looking for?

      Choosing the Right Esports Business Model
      Oxygen Esports
      → Search All HBS Web
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