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All HBS Web
(1,090)
- Faculty Publications (230)
- December 2020
- Case
Château Margaux: Serving Up the Third Wine
By: Elie Ofek
In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind...
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Keywords:
Brand Management;
Pricing;
Wine Industry;
Marketing Strategy;
Product Marketing;
Performance Evaluation;
Price;
Distribution Channels;
Growth and Development Strategy;
France
Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
- 2021
- Working Paper
Accounting for Product Impact in the Airlines Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Aviation;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Air Transportation;
Air Transportation Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Airlines Industry." Harvard Business School Working Paper, No. 21-066, November 2020. (Revised February 2021.)
- October 2020 (Revised November 2020)
- Case
Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world’s largest private social impact investing funds, and by FS...
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Keywords:
Investing;
Investing For Impact;
Ecotourism;
COVID-19;
Equity Financing;
Strategy Formulation;
Profitability;
Environmental And Social Sustainability;
Sustainability;
Conservation Planning;
Corporate Social Responsibility;
Investment;
Social Enterprise;
Social Entrepreneurship;
Environmental Sustainability;
Strategy;
Financing and Loans;
Corporate Social Responsibility and Impact;
Health Pandemics;
Tourism Industry;
Africa;
Rwanda;
Angola
Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa." Harvard Business School Case 321-020, October 2020. (Revised November 2020.)
- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
CPG;
Consumer Packaged Goods;
IWAI;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
- March 2020 (Revised July 2020)
- Case
LULA: Transforming Transport and Mobility (A)
By: Siko Sikochi and Hayley (Le) Ma
Based in Cape Town, LULA was founded to create and operate a Mobility-as-a-Service platform with the aim to integrate different modes of transport through a one-ticket solution. LULA was “easy” in isiZulu, a language spoken in South Africa. Yet, it wasn’t easy for LULA...
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Keywords:
Mobility;
Transportation;
Internet and the Web;
Entrepreneurship;
Problems and Challenges;
Opportunities;
South Africa
Sikochi, Siko, and Hayley (Le) Ma. "LULA: Transforming Transport and Mobility (A)." Harvard Business School Case 120-090, March 2020. (Revised July 2020.)
- March 2020
- Article
Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems
By: Gunther Glenk and Stefan Reichelstein
In vertically integrated energy systems, integration frequently entails operational gains that must be traded off against the requisite cost of capacity investments. In the context of the model analyzed in this study, the operational gains are subject to inherent...
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Keywords:
Vertical Integration;
Volatility;
Capital Investment;
Capacity Management;
Renewable Energy;
Green Hydrogen;
Decarbonization;
Carbon Emissions;
Environment;
Energy;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Investment;
Decision Making;
Operations;
Technological Innovation;
Green Technology;
Energy Industry;
Utilities Industry;
Consulting Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Technology Industry;
Steel Industry;
Shipping Industry;
Transportation Industry;
Europe;
North America;
South America;
Africa;
Asia
Glenk, Gunther, and Stefan Reichelstein. "Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems." Production and Operations Management 29, no. 3 (March 2020): 526–546.
- February 2020
- Supplement
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
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Keywords:
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
Business Strategy;
Digital Platforms;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Green Technology Industry;
United States;
Massachusetts
- February 2020 (Revised February 2022)
- Case
Sustainable Product Management at Solvay
By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej
In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case...
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Keywords:
Sustainability;
Sustainable Business And Innovation;
Sustainability Management;
Sustainable Development;
Management Accounting;
Innovation;
Carbon Emissions;
Sustainability Reporting;
Sustainability Targets;
Target-setting;
Product;
Management;
Transformation;
Growth and Development Strategy;
Climate Change;
Environmental Sustainability;
Chemical Industry;
Europe;
Belgium
Serafeim, George, Vincent Dessain, and Mette Fuglsang Hjortshoej. "Sustainable Product Management at Solvay." Harvard Business School Case 120-081, February 2020. (Revised February 2022.)
- 2020
- Working Paper
A Framework for Product Impact-Weighted Accounts
By: George Serafeim and Katie Trinh
While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for...
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Keywords:
Social Impact;
Product Life Cycle;
Environment;
Sustainability;
Measurement;
Metrics;
Impact Investing;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Reporting;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Financial Statements
Serafeim, George, and Katie Trinh. "A Framework for Product Impact-Weighted Accounts." Harvard Business School Working Paper, No. 20-076, January 2020. (Revised October 2020.)
- January 2020
- Background Note
Climate Change in 2020: Implications for Business
By: Rebecca M. Henderson, Sophus A. Reinert and Mariana Oseguera
This note provides general information about climate change and its implications for business. Included is an overview of climate change science and a number of its impacts, including rising sea levels, changing weather patterns and extreme weather, pressure on water...
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Keywords:
Climate Change;
Environmental Accounting;
Agribusiness;
Economic Growth;
Energy Conservation;
Energy Generation;
Renewable Energy;
Energy Sources;
Non-Renewable Energy;
Globalized Markets and Industries;
National Security;
Government Legislation;
Operations;
Corporate Social Responsibility and Impact;
Problems and Challenges;
Risk and Uncertainty;
Natural Disasters;
Natural Environment;
Environmental Sustainability;
Pollutants;
Science-Based Business;
Weather;
Society;
Technology
Henderson, Rebecca M., Sophus A. Reinert, and Mariana Oseguera. "Climate Change in 2020: Implications for Business." Harvard Business School Background Note 320-087, January 2020. (Click here for a complimentary copy on the Business & Environment Initiative’s site.)
- January 2020
- Case
Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress
By: John D. Macomber
Richard Anderson took the helm of Amtrak in 2017 after leading a successful turnaround at Delta Airlines. Amtrak is a US state owned enterprise with about $3.5 bn in annual revenue (and a large operating loss) that is responsible for substantial segments of passenger...
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- 2020
- Case
The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging
Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic...
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Keywords:
Plastic Waste;
Environmental Sustainability;
Cooperation;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Consumer Products Industry
Hoffman, Andrew J. "The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging." William Davidson Institute Case 9-550-406, 2020.
- December 2019
- Supplement
Mãe Terra and Unilever (B)
By: Lynn S. Paine, Ruth Costas and Mariana Cal
Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original...
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Keywords:
Brand Management;
Sustainability;
Mergers and Acquisitions;
Mission and Purpose;
Social Enterprise;
Corporate Governance;
Governing and Advisory Boards;
Environmental Sustainability;
Organizational Culture;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Brazil;
Latin America
Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
- November 2019
- Supplement
Hapag-Lloyd AG: Complying with IMO 2020
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...
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- November 2019
- Case
Hapag-Lloyd AG: Complying with IMO 2020
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...
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Keywords:
Valuation;
Ship Transportation;
Strategic Planning;
Game Theory;
Pollutants;
Supply Chain;
Corporate Accountability;
Capital Budgeting;
Environmental Sustainability;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Shipping Industry;
Transportation Industry;
Germany
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Case 220-003, November 2019.
- November 2019 (Revised June 2020)
- Case
Indigo Agriculture: Harnessing Nature
By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
View Details
Keywords:
Carbon Sequestration;
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
Business Strategy;
Digital Platforms;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Green Technology Industry;
United States;
Massachusetts
Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised June 2020.)
- November 2019
- Article
When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects
By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide...
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Jachimowicz, Jon M., Shannon Duncan, Elke U. Weber, and Eric J. Johnson. "When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects." Behavioural Public Policy 3, no. 2 (November 2019): 159–186.
- October 2019 (Revised November 2019)
- Case
C16 Biosciences: Lab-Grown Palm Oil
By: Jeffrey J. Bussgang and Olivia Hull
Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,...
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Keywords:
Science-Based Business;
Environmental Sustainability;
Social Entrepreneurship;
Product Development;
Product Positioning;
Venture Capital;
Strategy;
Decision Making;
Food and Beverage Industry;
Consumer Products Industry
Bussgang, Jeffrey J., and Olivia Hull. "C16 Biosciences: Lab-Grown Palm Oil." Harvard Business School Case 820-008, October 2019. (Revised November 2019.)
- July 2019
- Article
Market Reaction to Mandatory Nonfinancial Disclosure
By: Jody Grewal, Edward J. Riedl and George Serafeim
We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be...
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Keywords:
Nonfinancial Information;
Nonfinancial Performance;
ESG;
ESG (Environmental, Social, Governance) Performance;
Investor Behavior;
Disclosure;
Disclosure Regulation;
Regulation;
Sustainability;
Corporate Performance;
Information;
Corporate Disclosure;
Governing Rules, Regulations, and Reforms;
Performance;
Environmental Sustainability;
Corporate Governance;
Outcome or Result
Grewal, Jody, Edward J. Riedl, and George Serafeim. "Market Reaction to Mandatory Nonfinancial Disclosure." Management Science 65, no. 7 (July 2019): 3061–3084.
- March 2019
- Article
Economics of Converting Renewable Power to Hydrogen
By: Gunther Glenk and Stefan Reichelstein
The recent sharp decline in the cost of renewable energy suggests that the production of hydrogen from renewable power through a power-to-gas process might become more economical. Here we examine this alternative from the perspective of an investor who considers a...
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Keywords:
Sustainability;
Clean Technology;
Renewable Energy;
Energy Storage;
Sustainability Management;
Sustainable Business;
Synergies;
Green Hydrogen;
Green Technology;
Environment;
Decarbonization;
Carbon Emissions;
Carbon Abatement;
Energy;
Accounting;
Decision Making;
Economics;
Environmental Management;
Growth and Development;
Management;
Operations;
Science;
Transportation;
Battery Industry;
Chemical Industry;
Construction Industry;
Consulting Industry;
Energy Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Shipping Industry;
Steel Industry;
Technology Industry;
Transportation Industry;
Utilities Industry;
Africa;
Asia;
Europe;
North and Central America;
South America;
Middle East
Glenk, Gunther, and Stefan Reichelstein. "Economics of Converting Renewable Power to Hydrogen." Nature Energy 4, no. 3 (March 2019): 216–222.