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- February 2023 (Revised September 2022)
- Case
EnergyNow: Powering a New Market
By: Alexander MacKay and James Barnett
In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market.
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Keywords:
Business Ventures;
Development Economics;
Energy;
Alternative Energy;
Energy Generation;
Energy Sources;
Renewable Energy;
Entrepreneurship;
Environmental Management;
Ethics;
Geography;
Government and Politics;
Energy Policy;
Law;
Management;
Markets;
Market Timing;
Operations;
Energy Industry;
Utilities Industry;
Africa;
South Africa
- January 2023
- Case
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant
By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts...
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Keywords:
COVID-19 Pandemic;
ESG Reporting;
Acquisition;
Customer Focus and Relationships;
Decision Making;
Social Entrepreneurship;
Environmental Sustainability;
Environmental Management;
Climate Change;
Ethics;
Moral Sensibility;
Values and Beliefs;
Global Strategy;
Corporate Governance;
Health Pandemics;
Human Resources;
Human Capital;
Crisis Management;
Growth and Development Strategy;
Marketing;
Distribution Channels;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Culture;
Customer Ownership;
Relationships;
Business and Community Relations;
Business and Stakeholder Relations;
Networks;
Partners and Partnerships;
Science-Based Business;
Reputation;
Human Needs;
Social Issues;
Strategy;
Equality and Inequality;
Beauty and Cosmetics Industry;
Brazil;
Latin America
- December 2022 (Revised January 2023)
- Case
Marfrig's Quest for Greener Beef
By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Acquisition;
Family Business;
Communication Strategy;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Bonds;
Food;
Global Strategy;
Goods and Commodities;
Government and Politics;
Political Elections;
Leading Change;
Marketing;
Product Marketing;
Product Positioning;
Supply Chain;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Business and Stakeholder Relations;
Partners and Partnerships;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Corporate Strategy;
Diversification;
Expansion;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Brazil;
Latin America;
Argentina;
Uruguay;
North America;
United States;
Europe;
Asia;
China
- November–December 2022
- Article
Your Company Needs a Space Strategy. Now.
By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in...
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- November 2022
- Teaching Note
Driving Decarbonization at BMW - Teaching Note
Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008)
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Keywords:
Decarbonization;
Environment;
Sustainability;
Carbon Accounting;
Carbon;
Carbon Abatement;
Electric Vehicles;
Automobiles;
Transportation;
Environmental Accounting;
Accounting;
Environmental Management;
Environmental Sustainability;
Strategy;
Technological Innovation;
Supply Chain;
Business and Stakeholder Relations;
Climate Change;
Transportation Industry;
Auto Industry;
Germany;
Europe;
China;
United States
- October 2022
- Supplement
Single Earth: Science White Paper Supplement
By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed.
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Keywords:
Business Startups;
Entrepreneurship;
Climate Change;
Environmental Sustainability;
Green Technology;
Natural Resources;
Pollution;
Analytics and Data Science;
Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Market Timing;
Strategy;
Green Technology Industry;
Estonia
- October 2022
- Case
Single.Earth
By: Rembrand Koning and Emer Moloney
Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural...
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Keywords:
Alternative Assets;
Business Startups;
Entrepreneurship;
Climate Change;
Environmental Sustainability;
Green Technology;
Natural Resources;
Pollution;
Analytics and Data Science;
Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Market Timing;
Strategy;
Green Technology Industry;
Estonia
- October 2022
- Case
Sustainable Finance at Itau BBA
By: George Serafeim, Maria Loumioti and Benjamin Maletta
As of August 2022, the Itau BBA had structured dozens of sustainability linked bonds, which made future interest payments a function of the borrower meeting a target for a sustainability metric, and had solidified its reputation as a pioneer of sustainable finance in...
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Keywords:
Sustainable Finance;
Corporate Social Responsibility;
Environmental Sustainability;
Growth Strategy;
Debt Contracting;
Performance Metrics;
Risk Assessment;
ESG (Environmental, Social, Governance) Performance;
Financial Instruments;
Risk Management;
Debt Securities;
Measurement and Metrics;
Banking Industry;
Pulp and Paper Industry;
Latin America
- October 2022
- Case
Driving Decarbonization at BMW
The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,...
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Keywords:
Decarbonization;
Climate Change;
Environment;
Sustainability;
Carbon Accounting;
Carbon;
Carbon Abatement;
Electric Vehicles;
Automobiles;
Transportation;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Accounting;
Strategy;
Technological Innovation;
Supply Chain;
Business and Stakeholder Relations;
Transportation Industry;
Auto Industry;
Battery Industry;
Germany;
China;
United States;
Europe
- 2022
- Article
Diffusing Management Practices within the Firm: The Role of Information Provision
By: Michael J. Lenox and Michael W. Toffel
Why are some firms more successful in adopting profitable environmental management practices than others? A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. We examine the conditions under which corporate managers use...
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- September–October 2022
- Article
The Essential Link Between ESG Targets and Financial Performance
By: Mark R. Kramer and Marc W. Pfitzer
Despite heightened attention to environmental, social, and governance (ESG) issues, surprisingly few companies are making meaningful progress in delivering on their commitments. Most firms are not integrating ESG factors into internal strategy and operational decisions...
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- July 2022
- Case
David Crane’s Clean(er) Energy Strategy at NRG
By: George Serafeim, Michael W. Toffel and Tom Quinn
In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly...
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- June 2022 (Revised August 2022)
- Case
Sustainability Reporting at Dollar Tree, Inc.
By: Suraj Srinivasan and Li-Kuan Ni
The cases discusses the ESG strategy of Dollar Tree Inc., a U.S. Fortune 500 company in the deep discount retail industry and the and shareholder pressure faced by the company. In 2022, the company faced a shareholder resolution from a renowned shareholder advocacy...
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Keywords:
ESG;
Sustainability;
Shareholder Activism;
Dollar Tree;
Sustainability Reporting;
ESG Reporting;
Board Of Directors;
Shareholder Engagement;
GHG;
Environmental Accounting;
Integrated Corporate Reporting;
Trends;
Communication;
Announcements;
Voting;
Environmental Management;
Climate Change;
Environmental Sustainability;
Values and Beliefs;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governing Rules, Regulations, and Reforms;
Policy;
Reports;
Business or Company Management;
Risk Management;
Corporate Social Responsibility and Impact;
Outcome or Result;
Strategic Planning;
Business and Stakeholder Relations;
Situation or Environment;
Opportunities;
Civil Society or Community;
Social Issues;
Public Opinion;
Strategy;
Adaptation;
Alignment;
Business Strategy;
Corporate Strategy;
Value Creation;
Retail Industry;
United States;
Virginia
- June 2022
- Case
Strategic Innovation at the United Nations: A Network of Ecosystems
By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located...
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Keywords:
Change;
Disruption;
Transformation;
Change Management;
Education;
Learning;
Environmental Management;
Climate Change;
Environmental Sustainability;
Geography;
Geographic Scope;
Global Range;
Local Range;
Geopolitical Units;
Country;
Human Resources;
Recruitment;
Retention;
Selection and Staffing;
Employees;
Employee Relationship Management;
Information Technology;
Information Management;
Innovation and Invention;
Collaborative Innovation and Invention;
Disruptive Innovation;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Knowledge;
Knowledge Acquisition;
Knowledge Dissemination;
Knowledge Management;
Knowledge Sharing;
Knowledge Use and Leverage;
Organizations;
Mission and Purpose;
Organizational Culture;
Organizational Structure;
Organizational Design;
Organizational Change and Adaptation;
Social Enterprise;
Non-Governmental Organizations;
Social Psychology;
Social and Collaborative Networks;
Society;
Social Issues;
Welfare;
Strategy;
Cooperation;
Adaptation;
Public Administration Industry;
North and Central America
- June 2022
- Case
Business Implications from Regulating Carbon Emissions in the EU
By: George Serafeim and Benjamin Maletta
In the beginning of the 21st century, the European Union (the EU) had led the global fight against climate change with a wide array of policy measures. The EU’s primary approach to climate policy had been taxation via the European Union Emissions Trading System (EU...
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- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...
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- Other Article
Sustainable Strategies and Net-Zero Goals
By: Mark L. Frigo, Robert S. Kaplan and Karthik Ramanna
In a recent Harvard Business Review article, Kaplan and Ramanna describe a rigorous approach, the E-liability method, for companies’ ESG reporting, especially as it pertains to GHG emissions measurements. They argue that the current standards for measuring...
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- Article
The Messy but Essential Pursuit of Purpose
By: Ranjay Gulati
Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven...
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- February 2022 (Revised September 2022)
- Case
Lilium: Preparing for Takeoff
By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...
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Keywords:
SPACs;
Business Model;
Forecasting and Prediction;
Green Technology;
Capital Markets;
Venture Capital;
Initial Public Offering;
Rural Scope;
Urban Scope;
City;
Disruptive Innovation;
Growth and Development Strategy;
Technological Innovation;
Demand and Consumers;
Market Timing;
Industry Growth;
Infrastructure;
Logistics;
Product Design;
Product Development;
Production;
Service Delivery;
Service Operations;
Strategic Planning;
Partners and Partnerships;
Risk and Uncertainty;
Urban Development;
Sustainable Cities;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
Green Technology Industry;
Transportation Industry;
Travel Industry;
Germany;
Munich;
Brazil;
United States;
Florida
- February 2022 (Revised January 2023)
- Case
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas...
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Keywords:
Innovation;
Disruptive Innovation;
Adoption;
Go To Market Strategy;
Industry Evolution;
Food Industry;
Environmental And Social Sustainability;
Marketing Of Innovations;
Brand Building;
Capital Expenditures-equipment;
Disruption;
Green Technology;
Environmental Sustainability;
Food;
Market Entry and Exit;
Brands and Branding;
Consumer Behavior;
Competitive Strategy;
Growth and Development Strategy;
Food and Beverage Industry