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- 2018
- Article
Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
By: Wen Wen and Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,...
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Keywords:
Platform-owner Entry;
Entry Threat;
Innovation;
Complementors;
Mobile App Industry;
Technology Platform;
Mobile Technology;
Market entry And Exit;
Price;
Innovation And Invention
Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
- March–April 2013
- Article
Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty
By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter...
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Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
- April 2006 (Revised March 2007)
- Case
PayPal Merchant Services
By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's...
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Keywords:
Online Technology;
Competition;
Expansion;
Service Operations;
Auctions;
Web Services Industry;
Service Industry
Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
- May 1997 (Revised May 2008)
- Case
Intel Corporation: 1968-1997
By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in...
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Keywords:
Market entry And Exit;
Competitive Strategy;
Competitive Advantage;
Hardware;
Corporate Strategy;
Industry Structures;
Technology Industry
Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)