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    • All HBS Web  (519)
      • Faculty Publications  (4)

      Entry Threat Remove Entry Threat →

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      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
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      • 2018
      • Article

      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

      By: Wen Wen and Feng Zhu
      We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,...  View Details
      Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Technology Platform; Mobile Technology; Market entry And Exit; Price; Innovation And Invention
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      Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
      • March–April 2013
      • Article

      Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

      By: Elie Ofek and Ozge Turut
      A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter...  View Details
      Keywords: Risk And Uncertainty; Announcements; Competition; Product Launch; Product Development
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      Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
      • April 2006 (Revised March 2007)
      • Case

      PayPal Merchant Services

      By: Thomas R. Eisenmann and Lauren Barley
      In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's...  View Details
      Keywords: Online Technology; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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      Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
      • May 1997 (Revised May 2008)
      • Case

      Intel Corporation: 1968-1997

      By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
      Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in...  View Details
      Keywords: Market entry And Exit; Competitive Strategy; Competitive Advantage; Hardware; Corporate Strategy; Industry Structures; Technology Industry
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      Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
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      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
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