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All HBS Web
(21,714)
- Faculty Publications (9,042)
- September 2022
- Article
Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the...
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Keywords:
Experimentation;
A/B Testing;
Data-driven Decision-making;
Organizational Learning;
Entrepreneurship;
Strategy;
Business Startups;
Learning;
Performance;
Decision Making
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Startup Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
- September 2022
- Article
Health Externalities and Policy: The Role of Social Preferences
By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
Social preferences facilitate the internalization of health externalities, for example by reducing mobility during a pandemic. We test this hypothesis using mobility data from 258 cities worldwide alongside experimentally validated measures of social preferences....
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Keywords:
Social Preferences;
Pandemics;
Mobility;
Health Externalities;
Mitigation Policies;
Health Pandemics;
Cooperation;
Behavior;
Policy
Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Health Externalities and Policy: The Role of Social Preferences." Management Science 68, no. 9 (September 2022): 6751–6761.
- September 2022
- Article
House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data
By: Sari Pekkala Kerr, William R. Kerr and Ramana Nanda
During 1992-2007, house price growth is strongly correlated with local entrepreneurship. We show with Census Bureau data that most of this entry is related to construction and real estate; these entrants tend to be small and short-lived. Using a 1998 Texas reform that...
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Keywords:
House Prices;
Collateral Channel;
Entry;
Entrepreneurship;
Housing;
Real Estate Industry;
Construction Industry
Kerr, Sari Pekkala, William R. Kerr, and Ramana Nanda. "House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data." Journal of Monetary Economics 130 (September 2022): 103–119.
- Fall 2023
- Article
Identify Critical Roles to Improve Performance
By: Boris Groysberg, Eric Lin, Abhijit Naik and Sascha L Schmidt
Putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them.
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Groysberg, Boris, Eric Lin, Abhijit Naik, and Sascha L Schmidt. "Identify Critical Roles to Improve Performance." MIT Sloan Management Review 65, no. 1 (Fall 2023): 58–61.
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046.
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
- September–October 2022
- Article
Seeking Purity, Avoiding Pollution: Strategies for Moral Career Building
By: Erin Reid and Lakshmi Ramarajan
This study builds theory on how people construct moral careers. Analyzing interviews with 102 journalists, we show how people build moral careers by seeking jobs that allow them to fulfill both the institution’s moral obligations and their own material aims. We...
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Reid, Erin, and Lakshmi Ramarajan. "Seeking Purity, Avoiding Pollution: Strategies for Moral Career Building." Organization Science 33, no. 5 (September–October 2022): 1909–1937.
- August 2022 (Revised August 2023)
- Case
Sweet Teez Bakery: Projecting the Dough’s Rise
By: Emily R. McComb, Mel Martin and Amy Klopfenstein
In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise. Maynard had...
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Keywords:
Impact Investment;
Entrepreneurship;
Social Entrepreneurship;
Finance;
Investment;
Goods and Commodities;
Financial Reporting;
Small Business;
Food and Beverage Industry;
United States;
Massachusetts
McComb, Emily R., Mel Martin, and Amy Klopfenstein. "Sweet Teez Bakery: Projecting the Dough’s Rise." Harvard Business School Case 223-004, August 2022. (Revised August 2023.)
- August 2022
- Supplement
Sweet Teez Bakery: Projecting the Dough’s Rise Financial Supplement
By: Emily R. McComb, Mel Martin and Amy Klopfenstein
Abstract: In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise....
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- August 2022 (Revised March 2023)
- Case
Boston Impact Initiative: Investing in Local Change
By: Emily R. McComb, Amy Klopfenstein and Mel Martin
In fall 2021, Aliana Piñeiro, impact director at Boston Impact Initiative (BII) discovered that an entrepreneur the organization was considering for an investment had failed to disclose pre-existing debt with another lender. Although the business scored highly on BII’s...
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Keywords:
Entrepreneurship;
Social Entrepreneurship;
Finance;
Investment;
Investment Funds;
Investment Portfolio;
Relationships;
Business and Community Relations;
Society;
Social Issues;
Wealth and Poverty;
Wealth;
Poverty;
Risk Management;
Financial Services Industry;
North and Central America;
United States;
Massachusetts;
Boston
McComb, Emily R., Amy Klopfenstein, and Mel Martin. "Boston Impact Initiative: Investing in Local Change." Harvard Business School Case 323-012, August 2022. (Revised March 2023.)
- August 2022
- Course Overview Note
Arts and Cultural Entrepreneurship
By: Rohit Deshpandé
Keywords:
Cultural Entrepreneurship;
Arts;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Deshpandé, Rohit. "Arts and Cultural Entrepreneurship." Harvard Business School Course Overview Note 523-035, August 2022.
- August 2022
- Case
Atlanta Ransomware Attack (A)
By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at...
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Keywords:
Crime and Corruption;
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Ethics;
Values and Beliefs;
Government and Politics;
Government Administration;
Information Technology;
Cybersecurity;
Information Management;
Leadership;
Management;
Crisis Management;
Management Teams;
Negotiation;
Risk and Uncertainty;
Social Psychology;
Perception;
Personal Characteristics;
Perspective;
Power and Influence;
Society;
Public Administration Industry;
United States;
Georgia (state, US);
Atlanta
Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (A)." Harvard Business School Case 923-009, August 2022.
- August 2022
- Supplement
Atlanta Ransomware Attack (B)
By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at...
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Keywords:
Crime and Corruption;
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Ethics;
Values and Beliefs;
Government and Politics;
Government Administration;
Information Technology;
Cybersecurity;
Information Management;
Leadership;
Management;
Crisis Management;
Management Teams;
Negotiation;
Risk and Uncertainty;
Social Psychology;
Perception;
Personal Characteristics;
Perspective;
Power and Influence;
Society;
Public Administration Industry;
United States;
Atlanta;
Georgia (state, US)
Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (B)." Harvard Business School Supplement 923-010, August 2022.
- August 2022
- Case
Southwick Social Ventures
By: Henry McGee, Mel Martin and Amy Klopfenstein
In 2021, the HBS Impact Investment Fund student team had found a promising potential investment in Southwick Social Ventures (SSV), a worker and management-owned trouser manufacturer. With a 100% immigrant workforce, the co-operative was focused on reviving...
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Keywords:
Impact Investing;
Entrepreneurship;
Social Entrepreneurship;
Finance;
Investment;
Goods and Commodities;
Manufacturing Industry;
United States;
Massachusetts
McGee, Henry, Mel Martin, and Amy Klopfenstein. "Southwick Social Ventures." Harvard Business School Case 323-011, August 2022.
- August 2022
- Teaching Note
AppHarvest: Rebuilding the Appalachian Economy Through Agriculture
By: Joshua Lev Krieger, William R. Kerr and Bailey McAfee
- August 2022 (Revised March 2023)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...
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Keywords:
Pricing;
Television Industry;
Price;
Marketing Strategy;
Digital Platforms;
Customer Value and Value Chain;
Competitive Strategy;
Customer Satisfaction;
Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
- August 2022
- Exercise
Joy4Home Brands: Pricing Matters
By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While...
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Keywords:
DTC;
Pricing Decisions;
B2B;
Product Marketing;
Product Launch;
Marketing Strategy;
Business Model;
Opportunities;
Consumer Products Industry
Ofek, Elie, Oded Koenigsberg, and Marco Bertini. "Joy4Home Brands: Pricing Matters." Harvard Business School Exercise 523-709, August 2022.
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the...
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Keywords:
Pricing;
Pricing Algorithms;
Dynamic Pricing;
Ecommerce;
Pricing Strategy;
Pricing And Revenue Management;
Apparel;
Singapore;
Startup;
Demand Estimation;
Data Analysis;
Data Analytics;
Exercise;
Price;
Internet and the Web;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- August 2022 (Revised November 2022)
- Case
Wasabi Technologies
By: N. Louis Shipley and Mel Martin
After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major...
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Keywords:
Direct Sales;
Channel Sales;
Information Management;
Sales;
Product Development;
Growth and Development Strategy;
Business Divisions;
Information Technology Industry;
United States
Shipley, N. Louis, and Mel Martin. "Wasabi Technologies." Harvard Business School Case 823-021, August 2022. (Revised November 2022.)
- August 2022 (Revised February 2023)
- Case
NewLab: Scaling an Innovation Engine
By: Tarun Khanna and George Gonzalez
Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply...
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Keywords:
Entrepreneurship;
Social and Collaborative Networks;
Global Range;
Partners and Partnerships;
Networks;
Growth and Development Strategy;
Opportunities;
Brooklyn
Khanna, Tarun, and George Gonzalez. "NewLab: Scaling an Innovation Engine." Harvard Business School Case 723-364, August 2022. (Revised February 2023.)
- August 2022 (Revised September 2023)
- Case
Evaluating the Impact of Hillside Harvest
By: Archie L. Jones, Mel Martin and Amy Klopfenstein
In fall 2021, the HBS Impact Investment Fund student team had just finished their last round of due diligence on the BIPOC-founded premium hot sauce company Hillside Harvest. They thought the business had a fine performance, showing potential to grow into a successful...
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