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      Entrepreneurship Remove Entrepreneurship →

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      Featured Topic: Entrepreneurship
      A collective of featured works, most recent HBS publications, and the School's approach to research on the topic of entrepreneurship.
      Entrepreneurship
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      • March 2021
      • Case

      Litigation Finance 2.0: LexShares

      By: Lauren Cohen, Spencer C. N. Hagist and Yago Zavalia Gahan
      Litigation finance - also referred to as third party litigation funding - was in its relative infancy as an asset class when Jay Greenberg and Max Volsky made a platform-play in the space. 7 years later, the market was far from "mainstream," but nonetheless had grown...  View Details
      Keywords: Finance; entrepreneurship; United States
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      Cohen, Lauren, Spencer C. N. Hagist, and Yago Zavalia Gahan. "Litigation Finance 2.0: LexShares." Harvard Business School Case 221-092.
      • March 2021
      • Case

      Astralis Group: Determining a Brand Strategy

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
      After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for...  View Details
      Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Diversification; entrepreneurship; Competitive Strategy; Positioning; Ecosystem; Brands And Branding; Business Ventures; Business Startups; entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Sports Industry; Entertainment And Recreation Industry; Denmark; Europe
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
      • March 2021
      • Case

      CashDrop (A)

      By: Rembrand Koning, Paul A. Gompers and Sarah Gulick
      In July 2020, Ruben Flores-Martinez had launched a startup, CashDrop, which provided easy and cheap sales options for small businesses. The COVID-19 pandemic helped CashDrop quickly grow. Flores-Martinez, who had previously sought and been denied venture capital...  View Details
      Keywords: Payment Systems; Small Business; entrepreneurship; Business Startups; Venture Capital; Online Technology; Technology Industry; Financial Services Industry; Chicago; Illinois
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      Koning, Rembrand, Paul A. Gompers, and Sarah Gulick. "CashDrop (A)." Harvard Business School Case 221-051, March 2021.
      • March 2021
      • Supplement

      CashDrop (B2)

      By: Rembrand Koning, Paul A. Gompers and Sarah Gulick
      After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop’s founder, would take another offer while he waited for them to officially make an offer. HCP traditionally...  View Details
      Keywords: Small Business; entrepreneurship; Business Startups; Venture Capital; Online Technology; Technology Industry; Financial Services Industry; New York (city, Ny)
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      Koning, Rembrand, Paul A. Gompers, and Sarah Gulick. "CashDrop (B2)." Harvard Business School Supplement 221-053, March 2021.
      • March 2021
      • Supplement

      CashDrop (B1)

      By: Rembrand Koning, Paul A. Gompers and Sarah Gulick
      After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the tensions between the two funds: a traditional VC fund who would offer Flores-Martinez a prestigious platform, and a...  View Details
      Keywords: Small Business; entrepreneurship; Business Startups; Venture Capital; Online Technology; Decision Choices And Conditions; Technology Industry; Financial Services Industry; Chicago; Illinois
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      Koning, Rembrand, Paul A. Gompers, and Sarah Gulick. "CashDrop (B1)." Harvard Business School Supplement 221-052, March 2021.
      • 2021
      • Working Paper

      Judging Foreign Startups

      By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna
      Accelerators and investors evaluate entrepreneurial ideas in an increasingly global context. Can they pick the most promising startup ideas no matter their provenance? Discerning the potential of early-stage ideas is challenging and may be particularly so when...  View Details
      Keywords: Entrepreneurial Financing; Innovation; Bias; entrepreneurship; Global Strategy; Business Startups; Financing And Loans; Decision Making
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      Wright, Nataliya Langburd, Rembrand Koning, and Tarun Khanna. "Judging Foreign Startups." Harvard Business School Working Paper, No. 21-097, March 2021.
      • March 2021
      • Case

      Aledade

      By: Regina E. Herzlinger, Samyukta Mullangi and Nicholas Samonas
      To truly supercharge growth, should Aledade take a step back and focus on product development?  View Details
      Keywords: Health Care; Health Care Costs; Health Care Delivery; Health Care Entrepreneurship; Health Care Industry; Medicare; Acos; Affordable Care Act (aca); Covid-19; Health Care And Treatment; entrepreneurship; Growth And Development Strategy; Product Development; Health Industry; United States
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      Herzlinger, Regina E., Samyukta Mullangi, and Nicholas Samonas. "Aledade." Harvard Business School Case 321-131, March 2021.
      • March 2021
      • Case

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani and Amy Klopfenstein
      Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new...  View Details
      Keywords: Innovation And Invention; Disruptive Innovation; Technological Innovation; Technology; Software; Technology Adoption; Technology Platform; entrepreneurship; Technology Industry; Medical Devices And Supplies Industry; North And Central America; United States; Massachusetts; Cambridge
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      Lakhani, Karim R., and Amy Klopfenstein. "VideaHealth: Building the AI Factory." Harvard Business School Case 621-021, March 2021.
      • March 2021
      • Case

      Cedar Environmental: Innovation vs. Corruption in Lebanon?

      By: Nien-hê Hsieh and Youssef Abdel Aal
      The case follows Ziad Abi Chaker, founder and CEO of Cedar Environmental, an environmental engineering company in Lebanon, as he weighs his options for how to grow the company despite facing barriers to growth, most notably the prevalent public corruption in his...  View Details
      Keywords: Waste Management; Recycling; Sustainability; Corruption; Leadership & Corporate Accountability; Business And Government; Social entrepreneurship; Environmental Sustainability; Green Technology; Pollution; entrepreneurship; Business And Government Relations; Crime And Corruption; Technological Innovation; Growth And Development Strategy; Business Strategy; Expansion; Green Technology Industry; Middle East; Lebanon
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      Hsieh, Nien-hê, and Youssef Abdel Aal. "Cedar Environmental: Innovation vs. Corruption in Lebanon?" Harvard Business School Case 321-114, March 2021.
      • March 2021
      • Case

      Mary Kay Ash: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants...  View Details
      Keywords: Business Start-ups; entrepreneurship; Values And Beliefs; Business Startups; Work-life Balance; Success; Religion; Family Business; Personal Development And Career; Beauty And Cosmetics Industry
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      Simons, Robert, and Shirley Sun. "Mary Kay Ash: Changing the World." Harvard Business School Case 121-046, March 2021.
      • March 2021
      • Case

      Founders Factory

      By: Jeffrey F. Rayport and James Barnett
      In January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.  View Details
      Keywords: entrepreneurship; Finance; Markets; Planning; Expansion; Global Range; Technology Industry; Africa; South Africa; Johannesburg; Europe; France; Paris; United Kingdom; England; London; United States; New York (city, Ny)
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      Rayport, Jeffrey F., and James Barnett. "Founders Factory." Harvard Business School Case 821-009, March 2021.
      • March 2021
      • Case

      Dasra: From Strategic Philanthropy to Field Building

      By: V. Kasturi Rangan and Tanya Bijlani
      Dasra, a pioneer in the Indian Strategic Philanthropy space founded by a husband and wife team, had grown and evolved with the fast changing philanthropy scene in India. By 2017 it had managed to raise nearly $100 million of new capital for NGOs and Nonprofits in...  View Details
      Keywords: Philanthropy; Impact Investing; Corporate Social Responsibility; Social Sector; Philanthropy And Charitable Giving; Corporate Social Responsibility And Impact; Social entrepreneurship; Strategy; India
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      Rangan, V. Kasturi, and Tanya Bijlani. "Dasra: From Strategic Philanthropy to Field Building." Harvard Business School Case 521-071, March 2021.
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...  View Details
      Keywords: Business Model; Decision Making; entrepreneurship; Innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Technology; Software; Technology Platform; Apparel And Accessories Industry; Technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021 (Revised February 2021)
      • Case

      Marvin: A Personalized Telehealth Approach to Mental Health

      By: Regina E. Herzlinger, Thomas Arsenault, Julia Kelley, Carin-Isabel Knoop, Andrew Nguyen and Eshani Sharma
      More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult...  View Details
      Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care And Treatment; Customization And Personalization; Online Technology; entrepreneurship; Growth And Development Strategy
      Citation
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      Herzlinger, Regina E. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised February 2021.)
      • February 2021
      • Case

      Brainlab: Imaging A MedTech Future

      By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
      Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing...  View Details
      Keywords: Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth And Maturation; Growth And Development Strategy; Business Strategy; Corporate Strategy; Corporate entrepreneurship; Health Care And Treatment; Health; Innovation And Invention; Innovation And Management; Innovation Strategy; Technological Innovation; Software; Hardware; Information Technology; Health Industry; Europe; Germany; Munich
      Citation
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      Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging A MedTech Future." Harvard Business School Case 321-087, February 2021.
      • February 2021
      • Teaching Plan

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang and Amy Klopfenstein
      This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry...  View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry And Exit; Demand And Consumers; Media; Society; Urban Development; Sustainable Cities; Technology; Hardware; Technology Platform; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media And Broadcasting Industry; North And Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
      • February 2021
      • Case

      Sarah Breedlove: Changing the World

      By: Robert L. Simons and Max Saffer
      This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how...  View Details
      Keywords: Brands; entrepreneurship; Values And Beliefs; Personal Characteristics; Success; Work-life Balance; Business Startups; Brands And Branding; Marketing; Personal Development And Career; Beauty And Cosmetics Industry
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      Simons, Robert L., and Max Saffer. "Sarah Breedlove: Changing the World." Harvard Business School Case 121-060, February 2021.
      • February 12, 2021
      • Article

      The Commercial Space Age Is Here

      By: Matt Weinzierl and Mehak Sarang
      In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to...  View Details
      Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; entrepreneurship; Aerospace Industry
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      Weinzierl, Matt, and Mehak Sarang. "The Commercial Space Age Is Here." Harvard Business Review Digital Articles (February 12, 2021).
      • February 2021 (Revised March 2021)
      • Case

      AptDeco: Circular Economy Furniture Marketplace

      By: Ayelet Israeli and Jamie Merkrebs
      AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...  View Details
      Keywords: E-commerce; E-commerce Strategy; Mobile; Digital Marketing; Word-of-mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; entrepreneurship; Market Platforms; Marketing Channels; Online Advertising; Consumer Behavior; Acquisition; Growth And Development Strategy; Two-sided Platforms; Customer Focus And Relationships; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, Ny); New York (state, Us)
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      Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)
      • February 2021
      • Case

      Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises

      By: Lauren Cohen and Spencer C.N. Hagist
      Lidya CEO Tunde Kehinde must size up options for the expansion of his novel lending practices that drastically reduce the credit cycle in his developing Nigeria, and determine if expansion into Eastern Europe will prove successful or disastrous.  View Details
      Keywords: Fintech; Economics; entrepreneurship; Finance; Strategy; Expansion; Nigeria
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      Cohen, Lauren, and Spencer C.N. Hagist. "Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises." Harvard Business School Case 221-083, February 2021.
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      A collective of featured works, most recent HBS publications, and the School's approach to research on the topic of entrepreneurship.
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