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      • May 2022
      • Case

      From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

      By: Lauren Cohen, Richard Ryffel and Grace Headinger
      Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform – Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a...  View Details
      Keywords: Business Startup; Fintech; Technology; Cryptocurrency; Web3; Business Startups; Volatility; Decision Making; Entertainment; Entrepreneurship; Investment; Strategic Planning; Adoption; Competitive Advantage; Technology Adoption; Finance; Currency; Banking Industry; Banking Industry; Banking Industry; New York (city, NY)
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      Cohen, Lauren, Richard Ryffel, and Grace Headinger. "From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT." Harvard Business School Case 222-085, May 2022.
      • March 2022
      • Case

      BTS & ARMY

      By: Doug J. Chung and Kay R. Koo
      The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have...  View Details
      Keywords: Entertainment; Music Entertainment; Marketing; Music Industry; Music Industry
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      Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Case 522-077, March 2022.
      • Article

      Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

      By: Hong Luo and Laurina Zhang
      Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new...  View Details
      Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
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      Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
      • February 2022
      • Case

      Toto Wolff and the Mercedes Formula One Team

      By: Anita Elberse and David Moreno Vicente
      In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the...  View Details
      Keywords: Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Sports Industry; Sports Industry
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      Elberse, Anita, and David Moreno Vicente. "Toto Wolff and the Mercedes Formula One Team." Harvard Business School Case 522-075, February 2022.
      • January 2022 (Revised February 2022)
      • Teaching Note

      Universal During COVID: The Future of Theatrical Windows

      By: Hong Luo, Henry McGee and Carol Lin
      The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC...  View Details
      Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Luo, Hong, Henry McGee, and Carol Lin. "Universal During COVID: The Future of Theatrical Windows." Harvard Business School Teaching Note 722-420, January 2022. (Revised February 2022.)
      • January 2022
      • Case

      FIFA and The World Cup: The Future of Football

      By: Anita Elberse, Oliver Band and Howard Johnson
      Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football...  View Details
      Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Sports Industry
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      Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
      • January 2022
      • Case

      Dating Ring

      By: Thomas R. Eisenmann and Lindsay N. Hyde
      In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth...  View Details
      Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Service Industry; United States
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      Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
      • November 2021
      • Case

      Kermit PPI

      By: Kyle Myers, Matt Grennan and Sarah Mehta
      Launched in 2011, Kermit PPI helped hospitals save money on expensive orthopedic implants and devices by enabling them to renegotiate their contracts with device manufacturers and better monitor compliance. In 2021, as they look to grow, they are entertaining two...  View Details
      Keywords: Health; Health Care and Treatment; Strategy; Expansion; Information Technology; Applications and Software; Supply Chain; Supply Chain Management; Contracts; Health Industry; Health Industry; Health Industry; United States; Maryland
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      Myers, Kyle, Matt Grennan, and Sarah Mehta. "Kermit PPI." Harvard Business School Case 622-007, November 2021.
      • Fall 2021
      • Article

      Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin...  View Details
      Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991." Business History Review 95, no. 3 (Fall 2021): 483–515.
      • October 2021
      • Case

      Financial Reporting at Mattel

      By: Aiyesha Dey, Trung Nguyen, Marshal Herrmann and Julia Kelley
      In September 2020, Diana Ferguson was nearing her first Audit Committee meeting as the newly appointed Audit Committee chair of Mattel, Inc. Mattel was just recovering from an accounting scandal which had revealed the company’s poor internal controls and weak board...  View Details
      Keywords: Accounting; Accounting Audits; Financial Reporting; Financial Statements; Governance; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Compliance; Governance Controls; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Lawsuits and Litigation; Business and Shareholder Relations; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States; California
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      Dey, Aiyesha, Trung Nguyen, Marshal Herrmann, and Julia Kelley. "Financial Reporting at Mattel." Harvard Business School Case 122-006, October 2021.
      • October 2021
      • Article

      Judgment Aggregation in Creative Production: Evidence from the Movie Industry

      By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
      We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs...  View Details
      Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
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      Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Management Science 67, no. 10 (October 2021): 6358–6377.
      • August 2021
      • Case

      Wymsee

      By: Julia Austin, Sarah Mehta and Tom Quinn
      Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of...  View Details
      Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; New York (city, NY)
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      Austin, Julia, Sarah Mehta, and Tom Quinn. "Wymsee." Harvard Business School Case 822-002, August 2021.
      • May 2021
      • Case

      Roku 2021

      By: David B. Yoffie and Daniel Fisher
      This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by...  View Details
      Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry
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      Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
      • May 2021 (Revised May 2022)
      • Case

      Headspace vs. Calm: A Mindful Competition

      By: Ayelet Israeli and Anne Wilson
      By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...  View Details
      Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-commerce; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; Health Industry; Health Industry; Health Industry; United States; North America; United Kingdom
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      Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
      • May 19, 2021
      • Article

      Measuring the Impact of #MeToo on Gender Equity in Hollywood

      By: Hong Luo and Laurina Zhang
      The #MeToo movement has brought issues of sexual harassment and gender inequities to the forefront around the world. But how much of a tangible impact has it had on the experiences of women in the workplace? In this piece, the authors discuss their research that...  View Details
      Keywords: #MeToo Movement; Gender Equity; Creative Industries; Impact; Gender; Equality and Inequality; Film Entertainment; Social Issues
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      Luo, Hong, and Laurina Zhang. "Measuring the Impact of #MeToo on Gender Equity in Hollywood." Harvard Business Review Digital Articles (May 19, 2021).
      • 2022
      • Working Paper

      Gender Inequality and the Direction of Ideas: Evidence from #MeToo

      By: Hong Luo and Laurina Zhang
      Does the #MeToo movement affect the gender orientation of ideas and who develops which types of ideas? We examine these questions in the context of Hollywood. Since #MeToo affected the entire industry, we use variation in whether producers had past collaborations with...  View Details
      Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment
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      Luo, Hong, and Laurina Zhang. "Gender Inequality and the Direction of Ideas: Evidence from #MeToo." Harvard Business School Working Paper, No. 21-107, March 2021. (Revised July 2021.)
      • April 2021
      • Article

      Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

      By: K. Francis Park, Robert Seamans and Feng Zhu
      We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...  View Details
      Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Journalism and News Industry
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      Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
      • March 2021
      • Supplement

      Sky Deutschland Analysis: Results

      By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
      Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...  View Details
      Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
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      Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland Analysis: Results." Harvard Business School Spreadsheet Supplement 721-853, March 2021.
      • March 2021
      • Case

      Sky Deutschland - Bidding for Sports Rights (A)

      By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
      Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...  View Details
      Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
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      Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
      • March 2021
      • Supplement

      Sky Deutschland - Bidding for Sports Rights (B)

      By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
      Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...  View Details
      Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Sports Industry; Germany
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      Oberholzer-Gee, Felix, Sascha L. Schmidt, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (B)." Harvard Business School Supplement 721-441, March 2021.
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