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Publications

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    • All HBS Web  (497)
      • Faculty Publications  (322)

      Entertainment And Recreation Industry Remove Entertainment And Recreation Industry →

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      Tencent
      The Converging Worlds of Telecommunications, Computing, and Entertainment
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      • February 2021 (Revised February 2021)
      • Case

      World of Dreams Entertainment Group: Building a Resilient Business

      By: Lynda M. Applegate, Sarah Endline and Michael Norris
      In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a...  View Details
      Keywords: Television entertainment; Media; Social Issues; Sports; entertainment And recreation industry; United States; California; Los Angeles
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      Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
      • January 2021
      • Case

      Cinépolis

      By: Joshua D. Margolis and Fernanda Miguel
      Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain...  View Details
      Keywords: Movies; entertainment; Corruption; Risk Assessment; Communication Strategy; Crime And Corruption; Decision Making; Film entertainment; Ethics; Leadership; Risk Management; entertainment And recreation industry; Motion Pictures And Video industry; Mexico; Latin America; North And Central America
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      Margolis, Joshua D., and Fernanda Miguel. "Cinépolis." Harvard Business School Case 421-053, January 2021.
      • October 2020
      • Case

      John Branca: Negotiating the Beatles' Northern Songs Catalog (A)

      By: James K. Sebenius and Alex Green
      In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes à Court, Branca...  View Details
      Keywords: Negotiation; entertainment; Music entertainment; Strategy; Music industry; entertainment And recreation industry; United States; United Kingdom
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating the Beatles' Northern Songs Catalog (A)." Harvard Business School Case 921-009, October 2020.
      • September 2020
      • Case

      Chip and Joanna Gaines' Magnolia Network

      By: Anita Elberse and Julia McNicholas
      Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...  View Details
      Keywords: entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television entertainment; Entrepreneurship; Joint Ventures; Innovation And Invention; Marketing; Strategy; entertainment And recreation industry; Media And Broadcasting industry
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      Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
      • September 2020
      • Case

      Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis

      By: Boris Groysberg and Michael Norris
      In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19...  View Details
      Keywords: Leading Change; Crisis Management; Ship Transportation; Health Pandemics; Human Resources; Business Strategy; Gender; Personal Development And Career; entertainment And recreation industry; Travel industry; Tourism industry; Japan; United States
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      Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Case 421-036, September 2020.
      • July 2020 (Revised November 2020)
      • Case

      Pricing at Netflix

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
      Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...  View Details
      Keywords: Pricing; Marketing; Marketing Strategy; entertainment; Film entertainment; Television entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Technology; Internet; Online Technology; Technology Platform; Customers; Customer Satisfaction; Customer Value And Value Chain; entertainment And recreation industry; North And Central America; United States
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music entertainment; Media; Talent And Talent Management; Labor; Contracts; Marketing; Strategy; Music industry; entertainment And recreation industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • May 2020
      • Supplement

      Valuing Peloton

      By: E. Scott Mayfield
      Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic...  View Details
      Keywords: Business Model; Disruptive Innovation; Risk And Uncertainty; Stocks; Price; Valuation; entertainment And recreation industry
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      Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Spreadsheet Supplement 220-717, May 2020.
      • May 2020
      • Case

      Valuing Peloton

      By: E. Scott Mayfield
      Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%....  View Details
      Keywords: Business Model; Public Equity; Initial Public Offering; Disruptive Innovation; Business Strategy; Valuation; entertainment And recreation industry; United States
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      Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Case 220-060, May 2020.
      • April 2020 (Revised June 2020)
      • Case

      Oriental Land Co., Ltd.—Tokyo Disney Resort

      By: Ramon Casadesus-Masanell and Akiko Kanno
      This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with...  View Details
      Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo Disneysea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; Olc; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth And Development; Growth And Development Strategy; Brands And Branding; Agreements And Arrangements; Contracts; Operations; Vertical Integration; Problems And Challenges; Partners And Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations industry; entertainment And recreation industry; Tourism industry; Asia; Japan; Tokyo; United States
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      Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd.—Tokyo Disney Resort." Harvard Business School Case 720-460, April 2020. (Revised June 2020.)
      • March 2020
      • Case

      Hotstar

      By: Krishna G. Palepu and Kairavi Dey
      Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages...  View Details
      Keywords: Corporate Entrepreneurship; Television entertainment; Disruption; Business Strategy; entertainment And recreation industry; Media And Broadcasting industry; India; Mumbai
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      Palepu, Krishna G., and Kairavi Dey. "Hotstar." Harvard Business School Case 120-015, March 2020.
      • January 2020 (Revised July 2020)
      • Supplement

      MoviePass: The 'Get Big Fast' Strategy

      By: Benjamin C. Esty and Daniel Fisher
      In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses...  View Details
      Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures And Video industry; entertainment And recreation industry; Advertising industry; Information industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Spreadsheet Supplement 720-854, January 2020. (Revised July 2020.)
      • December 2019
      • Case

      Steemit: A New Social Media?

      By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
      This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...  View Details
      Keywords: Social Media; Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values And Beliefs; Goals And Objectives; Market Platforms; Product Design; Design; Problems And Challenges; Network Effects; Motivation And Incentives; Social And Collaborative Networks; Reputation; Business Strategy; Competition; Online Technology; entertainment And recreation industry; United States; Virginia; New York (city, Ny)
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      Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
      • November 2019
      • Teaching Note

      Actera Group: Investing in Mars Cinema Group (A) and (B)

      By: Victoria Ivashina and Jeffrey Boyar
      In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,...  View Details
      Keywords: Private Equity; Value Creation; Transformation; Valuation; entertainment And recreation industry; Motion Pictures And Video industry; Turkey
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      Ivashina, Victoria, and Jeffrey Boyar. "Actera Group: Investing in Mars Cinema Group (A) and (B)." Harvard Business School Teaching Note 220-045, November 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz and Alicia Keys: A Power Couple

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...  View Details
      Keywords: entertainment; Music entertainment; Personal Development And Career; Entrepreneurship; Goals And Objectives; Power And Influence; Music industry; entertainment And recreation industry; Fine Arts industry
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.  View Details
      Keywords: entertainment; Music entertainment; Television entertainment; Entrepreneurship; entertainment And recreation industry; Fine Arts industry; Music industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
      • September 2019 (Revised June 2020)
      • Case

      Othellonia: Growing a Mobile Game

      By: Eva Ascarza, Tomomichi Amano and Sunil Gupta
      In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.  View Details
      Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, And Gambling; Mobile Technology; Growth And Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; entertainment And recreation industry; Japan
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      Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
      • September 2019 (Revised September 2019)
      • Case

      Facebook Fake News in the Post-Truth World

      By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
      In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake...  View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; Whatsapp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Online Advertising; Business Ventures; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Headquarters; Business Organization; For-profit Firms; Trends; Communication; Communication Technology; Forms Of Communication; Interactive Communication; Interpersonal Communication; Talent And Talent Management; Crime And Corruption; Voting; Demographics; entertainment; Games, Gaming, And Gambling; Moral Sensibility; Values And Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-cultural And Cross-border Issues; Globalized Firms And Management; Globalized Markets And industries; Governing Rules, Regulations, And Reforms; Government And Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection And Staffing; Information Management; Information Publishing; News; Newspapers; Innovation And Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business Or Company Management; Crisis Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry And Exit; Market Platforms; Two-sided Platforms; Marketplace Matching; industry Growth; industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems And Challenges; Business And Community Relations; Business And Government Relations; Groups And Teams; Networks; Rank And Position; Opportunities; Behavior; Emotions; Identity; Power And Influence; Prejudice And Bias; Reputation; Social And Collaborative Networks; Status And Position; Trust; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization And Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Technology Networks; Technology Platform; Web; Web Sites; Wireless Technology; Valuation; Advertising industry; Communications industry; entertainment And recreation industry; Information industry; Information Technology industry; Journalism And News industry; Media And Broadcasting industry; Service industry; Technology industry; Telecommunications industry; Video Game industry; United States; California; Sunnyvale; Russia
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      Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
      • August 2019
      • Teaching Note

      MoviePass

      By: Willy C. Shih
      Teaching Note for HBS No. 619-052.  View Details
      Keywords: Business Model; Resource Allocation; Two-sided Platforms; entertainment And recreation industry; United States
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      Shih, Willy C. "MoviePass." Harvard Business School Teaching Note 620-023, August 2019.
      • July 2019 (Revised January 2020)
      • Case

      Backstage at Boston Ballet

      By: David G. Fubini, Begum Agca Okutgen and Julia Kelley
      At the beginning of her second year with Boston Ballet, Executive Director Meredith "Max" Hodges got some bad news—a developer had purchased one of Boston Ballet's school locations and was planning to terminate Boston Ballet's lease. Hodges had already overseen a...  View Details
      Keywords: Arts; Buildings And Facilities; Decision Making; Theater entertainment; Leadership; Business Or Company Management; Mission And Purpose; Organizational Change And Adaptation; Strategic Planning; Problems And Challenges; Nonprofit Organizations; Strategy; Marketing; Price; Fine Arts industry; entertainment And recreation industry; Education industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
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      Fubini, David G., Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised January 2020.)
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