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- February 2001
- Article
Enlightened Experimentation: The New Imperative for Innovation
By: Stefan Thomke
Keywords:
Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)