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      Emerging Markets Remove Emerging Markets →

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      Creating Emerging Markets
      The Creating Emerging Markets project explores the evolution of business leadership in Africa, Asia, and Latin America throughout recent...
      Creating Emerging Markets
      Go to main content Harvard Business School HBS Home About Academic Programs Alumni Faculty & Research Baker Library Harvard Business Review...
      → Search All HBS Web
      • January 2021
      • Case

      Saham Group: It's In the Genes

      By: Christina R. Wing and Gamze Yucaoglu
      The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate...  View Details
      Keywords: Family And Family Relationships; For-profit Firms; Transformation; Transition; emerging markets; Change Management; Private Equity; Investment; Insurance Industry; Real Estate Industry; Education Industry; Agriculture And Agribusiness Industry; Morocco; Africa
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      Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
      • January 2021
      • Case

      eToro: Building the World’s Largest Social Trading Network

      By: Elie Ofek and Danielle Golan
      Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...  View Details
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      Ofek, Elie, and Danielle Golan. "eToro: Building the World’s Largest Social Trading Network." Harvard Business School Case 521-057, January 2021.
      • January 2021
      • Supplement

      A Half-Deal

      By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
      In June 2020, XP and Itaú faced intensified competition and tension in their partnership, with the latter owning a minority stake at XP. Two years earlier, in May 2017, Itaú had announced it would acquire 49.9% of XP for $1.8 billion, followed by three additional...  View Details
      Keywords: Fintech; Financing Strategy; Competition; Competition; Latin America; Brazil
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      Di Maggio, Marco, Pedro Levindo, and Carla Larangeira. "A Half-Deal." Harvard Business School Supplement 221-058, January 2021.
      • January 2021
      • Case

      Jumia's Path to Profitability

      By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
      The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...  View Details
      Keywords: Business Model; Business Startups; Emerging Markets; Retail; For-profit Firms; Africa; Strategy; Technology Platform; Technology Adoption; Information Technology; Value Creation; Globalization; Entrepreneurship; Business Models; Competition; Expansion; Logistics; Resource Allocation; Diversification; Corporate Strategy; Business Model; Business Startups; emerging markets; For-profit Firms; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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      Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021.
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating...  View Details
      Keywords: Entrepreneurship; market Platforms; emerging markets; Strategy; Technology Industry; Service Industry; India
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      Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.
      • November 2020
      • Case

      Sercomm: Operating in China Amid COVID-19 and Beyond

      By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
      The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and...  View Details
      Keywords: emerging markets; Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China
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      Choudhury, Prithwiraj, Gary P. Pisano, and Bonnie Yining Cao. "Sercomm: Operating in China Amid COVID-19 and Beyond." Harvard Business School Case 621-005, November 2020.
      • November 2020 (Revised January 2021)
      • Supplement

      Bridge International Academies in 2020: Battling Headwinds to Solve Africa’s Education Problems

      By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
      By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the...  View Details
      Keywords: Entrepreneurship In Africa; Entrepreneurship In Emerging Markets; Education; Bottom Of The Pyramid; Education In Africa; Scale; Partnerships; Education; Entrepreneurship; emerging markets; Health Pandemics; Problems And Challenges; Education Industry; Africa
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      Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "Bridge International Academies in 2020: Battling Headwinds to Solve Africa’s Education Problems." Harvard Business School Supplement 521-048, November 2020. (Revised January 2021.)
      • October 2020 (Revised December 2020)
      • Case

      AfricInvest: A Pan-African Investment Platform

      By: Victoria Ivashina and Youssef Abdel Aal
      The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small...  View Details
      Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East
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      Ivashina, Victoria, and Youssef Abdel Aal. "AfricInvest: A Pan-African Investment Platform." Harvard Business School Case 221-037, October 2020. (Revised December 2020.)
      • 2020
      • Working Paper

      Flight to Safety: How Economic Downturns Affect Talent Flows to Startups

      By: Shai Benjamin Bernstein, Richard Townsend and Ting Xu
      This paper investigates how economic downturns affect the flow of human capital to startups. Using proprietary data from AngelList Talent, we study how individuals’ online job searches and applications changed during the emergence of the COVID-19 crisis. We find that...  View Details
      Keywords: Startup Labor Market; Flight To Safety; Covid-19; Recession; Business Startups; Human Capital; Business Cycles; Health Pandemics
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      Bernstein, Shai Benjamin, Richard Townsend, and Ting Xu. "Flight to Safety: How Economic Downturns Affect Talent Flows to Startups." Harvard Business School Working Paper, No. 21-045, September 2020.
      • September 2020 (Revised January 2021)
      • Case

      Comviva: Exploring New Frontiers (A)

      By: Dante Roscini and Mahima Rao-Kachroo
      Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and...  View Details
      Keywords: Internet; Acquisition; emerging markets; Cross-cultural And Cross-border Issues; Mobile Technology; Growth And Development Strategy; Telecommunications Industry; India; South Asia
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      Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
      • September 2020 (Revised December 2020)
      • Supplement

      Spreadsheet Supplement to Artea Teaching Note

      By: Eva Ascarza and Ayelet Israeli
      Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Race; Gender; Diversity; marketing; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised December 2020.)
      • September 2020 (Revised December 2020)
      • Exercise

      Artea: Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-commerce; E-commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/b Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; marketing; Race; Gender; Diversity; Customer Relationship Management; marketing Communications; Advertising; Decision Making; Ethics; Retail Industry; Apparel And Accessories Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised December 2020.)
      • September 2020 (Revised December 2020)
      • Teaching Note

      Artea (A), (B), (C), and (D): Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; marketing; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised December 2020.)
      • September 2020
      • Case

      Building India's 2.0: PayNearby

      By: Lauren Cohen and Spencer C. N. Hagist
      Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking...  View Details
      Keywords: Fintech; Developing Markets; Payments; Finance; Entrepreneurship; emerging markets; Competitive Strategy; Banking Industry; India
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      Cohen, Lauren, and Spencer C. N. Hagist. "Building India's 2.0: PayNearby." Harvard Business School Case 221-027, September 2020.
      • September 2020
      • Exercise

      Artea (D): Discrimination through Algorithmic Bias in Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; marketing; Diversity; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020.
      • September 2020
      • Exercise

      Artea (C): Potential Discrimination through Algorithmic Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; marketing; Diversity; Customer Relationship Management; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020.
      • September 2020
      • Exercise

      Artea (B): Including Customer-level Demographic Data

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Race; Gender; marketing; Diversity; Customer Relationship Management; Demographics; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020.
      • September 2020 (Revised November 2020)
      • Case

      d.light

      By: Michael Chu, Krishna G. Palepu and Dilyana Karadzhova Botha
      Kenyan off-grid-solar pioneer d.light can power entire homes in rural Africa but must now decide how to fund the growth of its asset-heavy business model. Ned Tozun and Sam Goldman founded d.light in 2006 to transform lives through solar solutions enabling access to...  View Details
      Keywords: Alternative Energy; Business Model; Capital; emerging markets; Expansion; Financial Strategy; Renewable Energy; Strategy; Social Entrepreneurship; Energy Industry; Africa; Kenya; India
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      Chu, Michael, Krishna G. Palepu, and Dilyana Karadzhova Botha. "d.light." Harvard Business School Case 321-069, September 2020. (Revised November 2020.)
      • 2020
      • Chapter

      Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy

      By: Laura Alfaro and Fabio Kanczuk
      In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. Additionally, emerging countries are increasingly deviating from inflation targeting regimes, managing their exchange rate and engaging in...  View Details
      Keywords: Reserves; Exchange Rate; Sovereign Finance; Currency Exchange Rate; Policy
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      Alfaro, Laura, and Fabio Kanczuk. "Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy." In Asset Management at Central Banks and Monetary Authorities: New Practices in Managing International Foreign Exchange Reserves, edited by Jacob Bjorheim. Springer, 2020. (Book link.)
      • 2020
      • Working Paper

      Long-Run Returns to Impact Investing in Emerging Markets and Developing Economies

      By: Shawn Cole, Martin Melecky, Florian Mölders and Tristan Reed
      There is growing interest in impact investing, the idea of deploying capital to obtain both financial and social or environmental returns. Examination of every equity investment made by the International Finance Corporation, one of the largest and longest-operating...  View Details
      Keywords: Impact Investing; Investment; emerging markets; Developing Countries And Economies; Investment Return
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      Cole, Shawn, Martin Melecky, Florian Mölders, and Tristan Reed. "Long-Run Returns to Impact Investing in Emerging Markets and Developing Economies." NBER Working Paper Series, No. 27870, September 2020.
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      Creating Emerging Markets
      The Creating Emerging Markets project explores the evolution of business leadership in Africa, Asia, and Latin America throughout recent...
      Creating Emerging Markets
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