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    • All HBS Web  (82)
      • Faculty Publications  (19)

      Electronic Commerce Remove Electronic Commerce →

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      • September 6, 2022
      • Article

      Creating a Platform for Costless Personalization in Clothing

      By: Shane Greenstein
      This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design...  View Details
      Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry
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      Greenstein, Shane. "Creating a Platform for Costless Personalization in Clothing." Frontiers in Research Metrics and Analytics (September 6, 2022).
      • June 2021 (Revised February 2023)
      • Case

      MicroStrategy: Accounting for Cryptocurrency

      By: Jonas Heese and Annelena Lobb
      On February 15, 2021, Alina Moss, an analyst who covered the technology company MicroStrategy, pondered a rise in MicroStrategy’s share price. Moss had dialed into the company earnings call. When it ended, Moss had more questions than answers. MicroStrategy had...  View Details
      Keywords: Cryptocurrency; Share Price; Electronic Commerce; Intangible Assets; Assets; Accounting; Financial Statements; Financial Management; Financial Reporting; Analytics and Data Science; E-commerce
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      Heese, Jonas, and Annelena Lobb. "MicroStrategy: Accounting for Cryptocurrency." Harvard Business School Case 121-066, June 2021. (Revised February 2023.)
      • August 2014
      • Case

      Rent the Runway (Abridged)

      By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
      Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round...  View Details
      Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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      Eisenmann, Thomas R., Brent Goldfarb, and David A. Kirsch. "Rent the Runway (Abridged)." Harvard Business School Case 815-055, August 2014.
      • November 2011 (Revised December 2012)
      • Case

      Rent the Runway

      By: Thomas R. Eisenmann and Laura Winig
      Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round...  View Details
      Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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      Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
      • 2010
      • Working Paper

      Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe

      By: Christopher C. Liu and Toby E. Stuart
      In innovative industries, private-sector companies increasingly are participants in open communities of science and technology. To participate in the system of exchange in such communities, firms often publicly disclose what would otherwise remain private discoveries....  View Details
      Keywords: For-Profit Firms; Higher Education; Information Publishing; Innovation and Invention; Science-Based Business; Social and Collaborative Networks; Boundaries; Biotechnology Industry; Pharmaceutical Industry
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      Liu, Christopher C., and Toby E. Stuart. "Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe." Harvard Business School Working Paper, No. 11-012, August 2010.
      • December 2001
      • Case

      Alibaba.com (B)

      By: F. Warren McFarlan and Fred Young
      The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what...  View Details
      Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States
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      McFarlan, F. Warren, and Fred Young. "Alibaba.com (B)." Harvard Business School Case 302-073, December 2001.
      • February 2001 (Revised August 2001)
      • Case

      WholesalerDirect

      By: Alan D. MacCormack and Kerry Herman
      Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000...  View Details
      Keywords: Internet and the Web; Valuation; Business Plan; Financing and Loans; Financial Strategy
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      MacCormack, Alan D., and Kerry Herman. "WholesalerDirect." Harvard Business School Case 601-067, February 2001. (Revised August 2001.)
      • February 2000 (Revised October 2000)
      • Case

      Open Market, Inc.: The E-Commerce Wars

      By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
      Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic...  View Details
      Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry
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      Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
      • February 2000 (Revised April 2003)
      • Case

      InSite Marketing Technology (B)

      By: Lynda M. Applegate and Genevieve J.S. Feraud
      Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.  View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry
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      Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
      • 1999
      • Chapter

      Electronic Commerce

      By: L. M. Applegate
      Keywords: Business Ventures; Web Sites
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      Applegate, L. M. "Electronic Commerce." In The Technology Management Handbook, edited by Richard C. Dorf. New York: CRC Press, 1999.
      • October 1998 (Revised August 1999)
      • Case

      Amazon.com--Going Public

      By: William A. Sahlman and Laurence E. Katz
      Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of...  View Details
      Keywords: Going Public; Risk and Uncertainty; Business Model; Financial Strategy; Business Strategy; Initial Public Offering; Electronics Industry; Electronics Industry
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      Sahlman, William A., and Laurence E. Katz. "Amazon.com--Going Public." Harvard Business School Case 899-003, October 1998. (Revised August 1999.)
      • August 1998
      • Case

      Electronic Commerce at Air Products

      By: F. Warren McFarlan and Melissa Dailey
      In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry...  View Details
      Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States
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      McFarlan, F. Warren, and Melissa Dailey. "Electronic Commerce at Air Products." Harvard Business School Case 399-035, August 1998.
      • December 1997 (Revised April 1998)
      • Case

      www.springs.com

      By: F. Warren McFarlan and Melissa Dailey
      Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to...  View Details
      Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina
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      McFarlan, F. Warren, and Melissa Dailey. "www.springs.com." Harvard Business School Case 398-091, December 1997. (Revised April 1998.)
      • November 1997 (Revised May 2002)
      • Case

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain

      By: Lynda M. Applegate and Kirk A. Goldman
      MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years...  View Details
      Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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      Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
      • 1997
      • Working Paper

      Electronic Commerce and the Internet: Looking Back as We Look Ahead

      By: Lynda M. Applegate
      Citation
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      Applegate, Lynda M. "Electronic Commerce and the Internet: Looking Back as We Look Ahead." Harvard Business School Working Paper, No. 97-056, September 1997.
      • March 1997 (Revised April 1998)
      • Case

      Amazon.com (A)

      By: Jeffrey F. Rayport
      Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value...  View Details
      Keywords: Competition; Internet and the Web; Entrepreneurship; Retail Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
      • March 1996 (Revised August 1996)
      • Case

      Open Market, Inc.: Managing in a Turbulent Environment

      By: Lynda M. Applegate and Janis Lee Gogan
      Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and...  View Details
      Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry
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      Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)
      • January 1995 (Revised July 1996)
      • Background Note

      Paving the Information Superhighway

      By: Lynda M. Applegate, Geoffrey Bock and Janis Lee Gogan
      Examines solutions to many of the information-sharing problems that limit growth of electronic commerce on the Internet. Serves as a basic primer for the use of electronic information exchange. While familiarizing the student with the basic tenets and terminology of...  View Details
      Keywords: Internet and the Web; Knowledge Sharing; Problems and Challenges; Retail Industry; Information Technology Industry
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      Applegate, Lynda M., Geoffrey Bock, and Janis Lee Gogan. "Paving the Information Superhighway." Harvard Business School Background Note 195-202, January 1995. (Revised July 1996.)
      • Research Summary

      Managing in an Information Age

      By: Lynda M. Applegate
      Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ...  View Details
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