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Publications
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- June 2022
- Case
Bosch (A): Entering the Electric Bike Market?
By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
- June 2022
- Supplement
Bosch (B): Entering the Electric Bike Market
By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
- May 2022
- Teaching Note
Climate Action in Miami
By: Rosabeth Moss Kanter and Catarina Martinez
Teaching Note for HBS Case No. 322-101. The Miami metropolitan area is a global epicenter of climate risk from heat and sea level rise, but leaders have only recently mobilized for action to respond to this systemic challenge. Resilient 305 began a collaboration across...
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- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...
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- March 2022 (Revised May 2022)
- Case
Climate Action in Miami
The Miami metropolitan area is a global epicenter of climate risk from heat and sea level rise, but leaders have only recently mobilized for action to respond to this systemic challenge. Resilient 305 began a collaboration across officials in the cities of Miami and...
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- March 2022
- Background Note
Climate Challenges for Cities: Introduction to Issues and Actions in the United States
By: Rosabeth Moss Kanter and Catarina Mia Martinez
This background Note introduces the implications of climate change (global warming) for American cities. In the U.S., partisan political divides and unaddressed economic and racial disparities in climate vulnerabilities can inhibit action. The two main fronts for...
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Keywords:
Climate Change;
Cities;
Emission Reduction;
Change;
Change Leadership;
Electric Power Generation;
Transportation;
Recycling;
Green Business;
Green Building;
Ecosystem;
Construction;
Systems Change;
Cross-sector Collaboration;
Adaptation;
Geographic Location;
Resource Allocation;
Infrastructure;
Government and Politics;
Social Issues;
Urban Development;
United States
- March 2022 (Revised May 2022)
- Case
Doubling Down: Elon Musk's Big Bets in 2022
By: David Yoffie and Daniel Fisher
2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private...
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Keywords:
Innovation and Management;
Competitive Advantage;
Competitive Strategy;
Information Infrastructure;
Applications and Software;
Transportation;
Strategic Planning;
Leadership Style;
Leading Change;
Goals and Objectives;
Aerospace Industry;
Auto Industry;
Battery Industry;
United States;
Europe;
China
- February 2022
- Case
Lilium: Preparing for Takeoff
By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...
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Keywords:
SPACs;
Business Model;
Forecasting and Prediction;
Green Technology;
Capital Markets;
Venture Capital;
Initial Public Offering;
Rural Scope;
Urban Scope;
City;
Disruptive Innovation;
Growth and Development Strategy;
Technological Innovation;
Demand and Consumers;
Market Timing;
Industry Growth;
Infrastructure;
Logistics;
Product Design;
Product Development;
Production;
Service Delivery;
Service Operations;
Strategic Planning;
Partners and Partnerships;
Risk and Uncertainty;
Urban Development;
Sustainable Cities;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
Green Technology Industry;
Transportation Industry;
Travel Industry;
Germany;
Munich;
Brazil;
United States;
Florida
- February 2022
- Teaching Note
Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa
By: Lynda M. Applegate and Michael Norris
- February 2022 (Revised March 2022)
- Case
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the...
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- 2022
- Working Paper
Climate Solutions Investments
By: Alex Cheema-Fox, George Serafeim and Hui (Stacie) Wang
An increasing number of companies are providing products and services that help reduce carbon emissions in the economy. We develop a methodology to identify those companies and create a sample of publicly listed climate solutions companies allowing us to study their...
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Keywords:
Decarbonization;
Climate Finance;
Climate Impact;
Climate Risk;
Environment;
Sustainability;
Carbon Emissions;
Electric Vehicles;
Energy;
Renewables;
Climate Change;
Investment;
Environmental Sustainability;
Renewable Energy;
Transportation Industry;
Food and Beverage Industry;
Energy Industry;
Industrial Products Industry;
China;
United States;
Asia;
Europe
- January 2022
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led...
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Keywords:
Product Innovation;
Product Architecture;
Product Engineering;
Platform Design;
Platform Strategy;
Information Infrastructure;
Digital Platforms;
Information Technology;
Product Design;
Product Development;
Cost Management;
Decision Making;
Competitive Strategy;
Industry Structures;
Auto Industry;
China;
Sweden
- November 2021 (Revised May 2022)
- Case
QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future
By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga
QuantumScape CEO Jagdeep Singh juggles the many activities required to lead the next-generation battery pioneer. Founded in 2010, QuantumScape’s mission was to develop new “solid-state” car batteries that would improve upon traditional lithium-ion batteries in key...
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- September 2021
- Case
Tesla Motors in 2021: Competition Revs Up
By: Eric J. Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of...
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Keywords:
Barrier To Entry;
Competitive Advantage;
Innovation;
Tesla;
Automotive Industry;
Sustainable Competitive Advantage;
Values;
Vision;
Learning By Doing;
Economies Of Scale;
Electric Vehicle;
Scenario Planning;
Batteries;
Competitive Strategy;
Product Positioning;
Profit;
Competition;
Industry Growth;
Auto Industry
- September 2021 (Revised October 2021)
- Case
Tesla's Uncertain Fate as EV Race Accelerates
By: David J. Collis and Haisley Wert
By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As...
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- August 2021 (Revised February 2022)
- Case
Northvolt: Making the World's Greenest Battery
By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get...
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Keywords:
Electric Vehicles;
Lithium-ion Batteries;
Business Ventures;
Energy;
Green Technology;
Technological Innovation;
Growth and Development Strategy;
Competitive Advantage;
Transportation;
Supply Chain;
Globalized Markets and Industries;
Goals and Objectives;
Factories, Labs, and Plants;
Battery Industry;
Energy Industry;
Green Technology Industry;
Transportation Industry;
Europe;
Sweden;
Germany;
Poland
- 2021
- Working Paper
How to Fix ESG Reporting
By: Robert S. Kaplan and Karthik Ramanna
Investors, advocacy groups, academics, and the 200 CEOs of the US Business Roundtable have asked corporations to take on an added purpose beyond a narrow pursuit of shareholder value. In response, many companies now issue ESG (Environmental, Societal, and Governance)...
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Keywords:
ESG Reporting;
Sustainability;
Corporate Purpose;
Greenhouse Gas;
Activity-Based Costing;
Environmental Sustainability;
Environmental Management;
Corporate Social Responsibility and Impact;
Measurement and Metrics;
Goals and Objectives;
Agreements and Arrangements;
Corporate Accountability
- June 2021
- Teaching Note
'GEnron'? Markopolos versus General Electric (A) & (B)
By: Jonas Heese
Teaching Note for HBS Case Nos. 121-005 and 121-033.
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- May 2021 (Revised June 2021)
- Supplement
'GEnron'? Markopolos versus General Electric (B)
By: Jonas Heese and David Lane
Supplement to the (A) case that offers an assessment of the August 2019 Markopolos report on General Electric.
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