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    • Faculty Publications  (27)

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    • All HBS Web  (863)
      • Faculty Publications  (27)

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      The Future of Hybrid Electric Vehicles
      China's Quest to Adopt Electric Vehicles
      → Search All HBS Web
      • November 2020
      • Case

      Holaluz: Taking on the Spanish Energy Market

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
      In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy...  View Details
      Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020.
      • August 2020
      • Case

      24M Technologies

      By: John R. Wells and Benjamin Weinstock
      In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion...  View Details
      Keywords: Lithium-ion Batteries; Technological Innovation; Commercialization; Growth And Development Strategy; Competitive Strategy
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      Wells, John R., and Benjamin Weinstock. "24M Technologies." Harvard Business School Case 721-386, August 2020.
      • January 2020
      • Case

      Wuxi Lead Intelligent Equipment Co., Ltd.

      By: John R. Wells and Benjamin Weinstock
      In 2019, Wuxi Lead Intelligent Equipment Co., Ltd. (Lead) was the largest supplier of lithium-ion rechargeable battery manufacturing equipment in the world. Based in Wuxi, China, the company generated RMB 3.9 billion ($557 million) in revenues in 2018, up from RMB 175...  View Details
      Keywords: Lithium-ion Batteries; Electric Vehicles; Government Subsidies; Industry Dynamics; Markets; Change; Strategy; Decision Making; Manufacturing Industry; China
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      Wells, John R., and Benjamin Weinstock. "Wuxi Lead Intelligent Equipment Co., Ltd." Harvard Business School Case 720-419, January 2020.
      • November 2019
      • Case

      DeepGreen and Polymetallic Nodules

      By: Richard H.K. Vietor
      The world has begun a “green transition”—a move to reduce carbon emissions. Part of this will entail a growing shift to electric vehicles. Huge amounts of metals—cobalt, nickel, and copper—will be needed to supply electric vehicles. Mining these on land, however, is...  View Details
      Keywords: Polymetallic Nodules; Seabed Mining; Entrepreneurial Finance; Metals And Minerals; Mining; Entrepreneurship; Finance; Problems And Challenges
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      Vietor, Richard H.K. "DeepGreen and Polymetallic Nodules." Harvard Business School Case 720-016, November 2019.
      • June 6, 2019
      • Article

      Tesla's Advantage? 'It's the Software, Stupid.'

      By: Lou Shipley
      Without question, entrepreneur, innovator and engineer Elon Musk is a controversial figure, but there is no disputing that his first-to-market Tesla electric vehicles are not only revolutionizing the high-end driving experience, but also disrupting the automobile...  View Details
      Keywords: Tesla; Elon Musk; Autonomous Vehicle; Transportation; Software; Technology; Disruption; Auto Industry
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      Shipley, Lou. "Tesla's Advantage? 'It's the Software, Stupid.'." The Hill (June 6, 2019).
      • February 2019 (Revised April 2019)
      • Case

      Electric Car Wars, 2018

      By: John R. Wells and Benjamin Weinstock
      Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light...  View Details
      Keywords: Electric Vehicle; Electric Vehicles; Electricity; Electric Motors; Electric Power Generation; Electricity Usage; Electricity Distribution; Internal Combustion Vehicle; Auto Manufacturing; Automobile Manufacturing; Automotive Industry; Tesla; General Motors; History; Nissan; Innovation; Batteries; Battery; Subsidies; Government Initiatives; Government Incentives; Political Issues; Energy Generation; Production; Infrastructure; Innovation And Invention; Government Legislation; Global Range; Business History; Auto Industry; China
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      Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised April 2019.)
      • December 2018 (Revised January 2021)
      • Supplement

      Bulb 2018: Rapid Growth

      By: John R. Wells and Benjamin Weinstock
      This is the third case in a three-case series on Bulb Energy Ltd. It follows “Bulb 2015: Foundation” (719-440) and “Bulb 2017: Launch” (719-441). After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,127...  View Details
      Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-corp; Renewable Energy; Business Startups; Growth And Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
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      Wells, John R., and Benjamin Weinstock. "Bulb 2018: Rapid Growth." Harvard Business School Supplement 719-442, December 2018. (Revised January 2021.)
      • January 2018 (Revised May 2018)
      • Supplement

      Wanxiang Group: A Chinese Company's Global Strategy (C)

      By: William C. Kirby and Yuanzhuo Wang
      This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.  View Details
      Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China
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      Kirby, William C., and Yuanzhuo Wang. "Wanxiang Group: A Chinese Company's Global Strategy (C)." Harvard Business School Supplement 318-091, January 2018. (Revised May 2018.)
      • July 2017 (Revised March 2019)
      • Technical Note

      The Future of Mobility: Economic, Environmental, and Social Implications

      By: George Serafeim and David Freiberg
      This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous...  View Details
      Keywords: Oil & Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality And Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry
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      Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
      • Article

      The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities

      By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman
      The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more...  View Details
      Keywords: Electrification; Autonomous Vehicle; Electric Vehicle; Electric Utility; Rate Design; Regulation; Energy; Transportation; Energy Industry; Transportation Industry; Auto Industry
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      Weiss, Jurgen, Ryan Hledik, Roger Lueken, Tony Lee, and Will Gorman. "The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities." Electricity Journal 30, no. 10 (December 2017): 50–57.
      • November 2016 (Revised September 2018)
      • Case

      Elon Musk's Big Bets

      By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
      Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture...  View Details
      Keywords: Electric Vehicles; Batteries; Solar Power; Renewable Energy; Strategy; Execution; Technology; Space Flight; Tesla; Solarcity; Spacex; Elon Musk; Technology; Risk And Uncertainty; Expansion; Renewable Energy; Investment; Manufacturing Industry; Green Technology Industry; Auto Industry; Aerospace Industry; Battery Industry
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      Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
      • 2016
      • Book

      Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

      By: Elie Ofek, Eitan Muller and Barak Libai
      This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling...  View Details
      Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Marketing Strategy; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value And Value Chain; Research; Innovation And Management; Technology Adoption; Forecasting And Prediction; Product Development
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      Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
      • 2015
      • Book

      MOVE: Putting America's Infrastructure Back in the Lead

      By: Rosabeth M. Kanter
      Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,...  View Details
      Keywords: Transportation; Infrastructure; United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Change Management; Leadership; Public Policy; Entrepreneurship; Technological Innovation; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Shipping Industry; Rail Industry; Air Transportation Industry; United States
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      Kanter, Rosabeth M. MOVE: Putting America's Infrastructure Back in the Lead. New York: W.W. Norton & Company, 2015.
      • June 2014
      • Teaching Note

      Lit Motors

      By: Thomas Eisenmann
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...  View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
      • December 2012 (Revised November 2014)
      • Case

      Lit Motors

      By: Thomas R. Eisenmann and Alex Godden
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...  View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
      • June 2012 (Revised February 2014)
      • Case

      Low-Carbon, Indigenous Innovation in China

      By: Richard H.K. Vietor
      For the past seven years or so, the Chinese government has been powering ahead with industrial policies to promote low-carbon energy technologies—wind, solar, electric batteries and vehicles, nuclear power, and even carbon capture and sequestration. In 2009, the...  View Details
      Keywords: Energy; Renewables; Carbon; Environment; Industrial Policy; Competitiveness; Environmental Sustainability; Policy; Renewable Energy; Competition; Globalized Markets And Industries; Energy Industry; China
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      Vietor, Richard H.K. "Low-Carbon, Indigenous Innovation in China." Harvard Business School Case 712-061, June 2012. (Revised February 2014.)
      • March 2012 (Revised February 2013)
      • Background Note

      The Hybrid Vehicle Market

      By: Michael W. Toffel and Nazli Z. Uludere Aragon
      This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects...  View Details
      Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Technology; Governing Rules, Regulations, And Reforms; Auto Industry; Manufacturing Industry; Japan; United States
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      Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Hybrid Vehicle Market." Harvard Business School Background Note 612-084, March 2012. (Revised February 2013.)
      • May 2011
      • Supplement

      Hybrid Electric Vehicles: A 2011 Update

      By: John T. Gourville
      This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.  View Details
      Keywords: Product; Adoption; Auto Industry
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      Gourville, John T. "Hybrid Electric Vehicles: A 2011 Update." Harvard Business School Supplement 511-125, May 2011.
      • February 2011 (Revised July 2013)
      • Case

      A123 Systems: Power. Safety. Life.

      By: Richard H.K. Vietor
      A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from...  View Details
      Keywords: Business Or Company Management; Diversification; Machinery And Machining; Renewable Energy; Transportation; Management Skills; Corporate Finance; Auto Industry; Battery Industry
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      Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
      • September 2010
      • Teaching Note

      "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)

      By: Elie Ofek and Natalie Kindred
      Teaching Note for 510076.  View Details
      Keywords: Customers; Adoption; Non-renewable Energy; Fluctuation; Price; Innovation And Invention; Marketing; Motivation And Incentives; United States
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      Ofek, Elie, and Natalie Kindred. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN). Harvard Business School Teaching Note 511-035, September 2010.
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