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- November 2020
- Case
Holaluz: Taking on the Spanish Energy Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy...
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- August 2020
- Case
24M Technologies
By: John R. Wells and Benjamin Weinstock
In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion...
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- January 2020
- Case
Wuxi Lead Intelligent Equipment Co., Ltd.
By: John R. Wells and Benjamin Weinstock
In 2019, Wuxi Lead Intelligent Equipment Co., Ltd. (Lead) was the largest supplier of lithium-ion rechargeable battery manufacturing equipment in the world. Based in Wuxi, China, the company generated RMB 3.9 billion ($557 million) in revenues in 2018, up from RMB 175...
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- November 2019
- Case
DeepGreen and Polymetallic Nodules
The world has begun a “green transition”—a move to reduce carbon emissions. Part of this will entail a growing shift to electric vehicles. Huge amounts of metals—cobalt, nickel, and copper—will be needed to supply electric vehicles. Mining these on land, however, is...
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- June 6, 2019
- Article
Tesla's Advantage? 'It's the Software, Stupid.'
By: Lou Shipley
Without question, entrepreneur, innovator and engineer Elon Musk is a controversial figure, but there is no disputing that his first-to-market Tesla electric vehicles are not only revolutionizing the high-end driving experience, but also disrupting the automobile...
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Keywords:
Tesla;
Elon Musk;
Autonomous Vehicle;
Transportation;
Software;
Technology;
Disruption;
Auto Industry
- February 2019 (Revised April 2019)
- Case
Electric Car Wars, 2018
By: John R. Wells and Benjamin Weinstock
Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light...
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Keywords:
Electric Vehicle;
Electric Vehicles;
Electricity;
Electric Motors;
Electric Power Generation;
Electricity Usage;
Electricity Distribution;
Internal Combustion Vehicle;
Auto Manufacturing;
Automobile Manufacturing;
Automotive Industry;
Tesla;
General Motors;
History;
Nissan;
Innovation;
Batteries;
Battery;
Subsidies;
Government Initiatives;
Government Incentives;
Political Issues;
Energy Generation;
Production;
Infrastructure;
Innovation And Invention;
Government Legislation;
Global Range;
Business History;
Auto Industry;
China
- December 2018 (Revised January 2021)
- Supplement
Bulb 2018: Rapid Growth
By: John R. Wells and Benjamin Weinstock
This is the third case in a three-case series on Bulb Energy Ltd. It follows “Bulb 2015: Foundation” (719-440) and “Bulb 2017: Launch” (719-441). After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,127...
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Keywords:
Rapid Growth Stage;
Green Energy;
Start-up;
Customer Acquisition;
Customer Churn;
Customer Engagement;
Electricity;
Resources;
Growth Strategy;
B-corp;
Renewable Energy;
Business Startups;
Growth And Development Strategy;
Business Model;
Working Capital;
Customers;
Growth Management;
Finance;
Decision Making;
United Kingdom
- January 2018 (Revised May 2018)
- Supplement
Wanxiang Group: A Chinese Company's Global Strategy (C)
By: William C. Kirby and Yuanzhuo Wang
This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.
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- July 2017 (Revised March 2019)
- Technical Note
The Future of Mobility: Economic, Environmental, and Social Implications
By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous...
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Keywords:
Oil ＆ Gas;
Automobile Manufacturing;
Technological And Scientific Innovation;
Mobility;
Inequality;
Electric Vehicles;
Ride-sharing;
Ambidexterity;
Transformation;
Disruption;
Change;
Technological Innovation;
Transportation;
Equality And Inequality;
Auto Industry;
Technology Industry;
Transportation Industry;
Distribution Industry
- Article
The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities
By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman
The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more...
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- November 2016 (Revised September 2018)
- Case
Elon Musk's Big Bets
By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture...
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Keywords:
Electric Vehicles;
Batteries;
Solar Power;
Renewable Energy;
Strategy;
Execution;
Technology;
Space Flight;
Tesla;
Solarcity;
Spacex;
Elon Musk;
Technology;
Risk And Uncertainty;
Expansion;
Renewable Energy;
Investment;
Manufacturing Industry;
Green Technology Industry;
Auto Industry;
Aerospace Industry;
Battery Industry
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling...
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Keywords:
Innovation;
Technology Diffusion;
New Products;
Customer Lifetime Value;
Monetization Strategy;
Social Influence;
Innovation Adoption;
Marketing Strategy;
Forecasting Demand;
Commercialization;
Marketing Strategy;
Practice;
Customer Value And Value Chain;
Research;
Innovation And Management;
Technology Adoption;
Forecasting And Prediction;
Product Development
- 2015
- Book
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,...
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Keywords:
Transportation;
Infrastructure;
United States;
Railroad History;
Airlines;
Airline Industry;
Air Transportation;
Passenger Transportation;
Cities;
Urban Planning;
Freighting;
Change;
Change Management;
Leadership;
Public Policy;
Entrepreneurship;
Technological Innovation;
Change Leadership;
Public Finance;
Infrastructure;
Policy;
Technological Innovation;
Change Management;
Leading Change;
Urban Development;
Project Finance;
Entrepreneurship;
City;
Transportation;
Transportation Industry;
Shipping Industry;
Rail Industry;
Air Transportation Industry;
United States
- June 2014
- Teaching Note
Lit Motors
By: Thomas Eisenmann
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...
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- December 2012 (Revised November 2014)
- Case
Lit Motors
By: Thomas R. Eisenmann and Alex Godden
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...
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- June 2012 (Revised February 2014)
- Case
Low-Carbon, Indigenous Innovation in China
For the past seven years or so, the Chinese government has been powering ahead with industrial policies to promote low-carbon energy technologies—wind, solar, electric batteries and vehicles, nuclear power, and even carbon capture and sequestration. In 2009, the...
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- March 2012 (Revised February 2013)
- Background Note
The Hybrid Vehicle Market
By: Michael W. Toffel and Nazli Z. Uludere Aragon
This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects...
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- May 2011
- Supplement
Hybrid Electric Vehicles: A 2011 Update
This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.
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- February 2011 (Revised July 2013)
- Case
A123 Systems: Power. Safety. Life.
A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from...
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- September 2010
- Teaching Note
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510076.
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