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  • All HBS Web  (437)
    • Faculty Publications  (20)

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    • All HBS Web  (437)
      • Faculty Publications  (20)

      Electric Motors Remove Electric Motors →

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      Rio Bravo Electricos, General Motors Corp.
      Rio Bravo Electricos, General Motors Corp. (Abridged)
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      • November 2019
      • Case

      Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

      By: John R. Wells and Benjamin Weinstock
      In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by...  View Details
      Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply & Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; Lg Chem; Catl; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
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      Wells, John R., and Benjamin Weinstock. "Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?" Harvard Business School Case 720-371, November 2019.
      • February 2019 (Revised April 2019)
      • Case

      Electric Car Wars, 2018

      By: John R. Wells and Benjamin Weinstock
      Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light...  View Details
      Keywords: Electric Vehicle; Electric Vehicles; Electricity; Electric Motors; Electric Power Generation; Electricity Usage; Electricity Distribution; Internal Combustion Vehicle; Auto Manufacturing; Automobile Manufacturing; Automotive Industry; Tesla; General Motors; History; Nissan; Innovation; Batteries; Battery; Subsidies; Government Initiatives; Government Incentives; Political Issues; Energy Generation; Production; Infrastructure; Innovation and Invention; Government Legislation; Global Range; Business History; Auto Industry; China
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      Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised April 2019.)
      • April 2018 (Revised March 2019)
      • Case

      Tesla-SolarCity

      By: E. Scott Mayfield and Emil N. Siriwardane
      On June 21, 2016, Tesla Motors, Inc. announced its offer to acquire SolarCity, bringing CEO Elon Musk one step closer to completing his goal of moving the world from a hydrocarbon-based economy to a solar-electric one. Markets and analysts were mixed in their reaction...  View Details
      Keywords: Tesla; Solarcity; Solar Power; Mergers and Acquisitions; Renewable Energy; Goals and Objectives; Finance
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      Mayfield, E. Scott, and Emil N. Siriwardane. "Tesla-SolarCity." Harvard Business School Case 218-108, April 2018. (Revised March 2019.)
      • December 2017 (Revised November 2018)
      • Case

      Tesla: Financing Growth

      By: Stuart C. Gilson and Sarah L. Abbott
      The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to...  View Details
      Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States
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      Gilson, Stuart C., and Sarah L. Abbott. "Tesla: Financing Growth." Harvard Business School Case 218-033, December 2017. (Revised November 2018.)
      • June 2014
      • Teaching Note

      Lit Motors

      By: Thomas Eisenmann
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...  View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
      • March 2014
      • Teaching Note

      Tesla Motors

      By: Eric Van den Steen
      In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on...  View Details
      Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States
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      Van den Steen, Eric. "Tesla Motors." Harvard Business School Teaching Note 714-483, March 2014.
      • August 2013 (Revised November 2020)
      • Case

      Tesla Motors

      By: Eric Van den Steen
      In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on...  View Details
      Keywords: Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry
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      Van den Steen, Eric. "Tesla Motors." Harvard Business School Case 714-413, August 2013. (Revised November 2020.)
      • December 2012 (Revised November 2014)
      • Case

      Lit Motors

      By: Thomas R. Eisenmann and Alex Godden
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled...  View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
      • March 2012 (Revised February 2013)
      • Background Note

      The Hybrid Vehicle Market

      By: Michael W. Toffel and Nazli Z. Uludere Aragon
      This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects...  View Details
      Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States
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      Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Hybrid Vehicle Market." Harvard Business School Background Note 612-084, March 2012. (Revised February 2013.)
      • January 1994
      • Article

      Foreign Multinationals in British Manufacturing, 1850-1962

      By: G. Jones and Frances Bostock
      This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the...  View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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      Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
      • July 1992
      • Teaching Note

      General Motors: Packard Electric Division TN

      By: Steven C. Wheelwright
      Teaching Note for (9-691-030).  View Details
      Keywords: Auto Industry
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      Wheelwright, Steven C. "General Motors: Packard Electric Division TN." Harvard Business School Teaching Note 693-003, July 1992.
      • November 1990 (Revised April 1999)
      • Case

      General Motors: Packard Electric Division

      By: Steven C. Wheelwright
      Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology...  View Details
      Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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      Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
      • July 1990 (Revised October 1997)
      • Case

      Siemens Electric Motor Works (A) (Abridged)

      By: Robert S. Kaplan
      Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made...  View Details
      Keywords: Activity Based Costing and Management; Cost Accounting; Cost; Adoption; Cost vs Benefits; Management Analysis, Tools, and Techniques; Production; Business Strategy; Electronics Industry; Manufacturing Industry
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      Kaplan, Robert S. "Siemens Electric Motor Works (A) (Abridged)." Harvard Business School Case 191-006, July 1990. (Revised October 1997.)
      • June 1990
      • Teaching Note

      Rio Bravo Electricos, General Motors Corp. (Abridged), Teaching Note

      By: James E. Austin and Tomas Otto Kohn
      Citation
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      Austin, James E., and Tomas Otto Kohn. "Rio Bravo Electricos, General Motors Corp. (Abridged), Teaching Note." Harvard Business School Teaching Note 690-082, June 1990.
      • January 1990
      • Case

      Rio Bravo Electricos, General Motors Corp. (Abridged)

      By: James E. Austin
      Keywords: Auto Industry; Electronics Industry
      Citation
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      Austin, James E. "Rio Bravo Electricos, General Motors Corp. (Abridged)." Harvard Business School Case 690-041, January 1990.
      • June 1989
      • Teaching Note

      Rio Bravo Electricos, General Motors Corp., Teaching Note

      By: Roy D. Shapiro
      Citation
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      Shapiro, Roy D. "Rio Bravo Electricos, General Motors Corp., Teaching Note." Harvard Business School Teaching Note 689-094, June 1989.
      • September 1982 (Revised February 1988)
      • Case

      Rio Bravo Electricos, General Motors Corp.

      By: Roy D. Shapiro
      Keywords: Auto Industry
      Citation
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      Shapiro, Roy D. "Rio Bravo Electricos, General Motors Corp." Harvard Business School Case 683-021, September 1982. (Revised February 1988.)
      • November 1978 (Revised October 1979)
      • Case

      Reliance Electric Motor Division (B) (Abridged)

      By: Steven C. Wheelwright
      Keywords: Industrial Products Industry
      Citation
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      Wheelwright, Steven C. "Reliance Electric Motor Division (B) (Abridged)." Harvard Business School Case 679-049, November 1978. (Revised October 1979.)
      • May 1978 (Revised June 1980)
      • Case

      Reliance Electric Motor Division (B)

      By: Steven C. Wheelwright
      Citation
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      Wheelwright, Steven C. "Reliance Electric Motor Division (B)." Harvard Business School Case 678-191, May 1978. (Revised June 1980.)
      • May 1978
      • Teaching Note

      Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note

      By: Steven C. Wheelwright
      Keywords: Auto Industry
      Citation
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      Wheelwright, Steven C. "Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note." Harvard Business School Teaching Note 678-192, May 1978.
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      Rio Bravo Electricos, General Motors Corp.
      Rio Bravo Electricos, General Motors Corp. (Abridged)
      → Search All HBS Web
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