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      After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
      Commitment and Behavior Change: Evidence from the Field
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      • February 2013
      • Article

      Commitment and Behavior Change: Evidence from the Field

      By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson
      Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect...  View Details
      Keywords: Behavior; Marketing
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      Baca-Motes, Katie, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan, and Leif D. Nelson. "Commitment and Behavior Change: Evidence from the Field." Journal of Consumer Research 39, no. 5 (February 2013): 1070–1084.
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      By: Elizabeth A. Keenan
      Professor Keenan studies barriers to and motivators of prosocial behavior, using a combination of field, laboratory, and online experimental methods. Her recent work investigates donors’ aversion to overhead spending by nonprofits, including its negative effects on the...  View Details
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      After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
      Commitment and Behavior Change: Evidence from the Field
      → Search All HBS Web
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