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Publications

Publications

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  • All HBS Web  (27)
    • Faculty Publications  (6)

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    • All HBS Web  (27)
      • Faculty Publications  (6)

      Effective Altruism Remove Effective Altruism →

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      • March 2022
      • Article

      When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

      By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
      When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers...  View Details
      Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
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      Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
      • February 2021
      • Article

      I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

      By: Ata Jami, Maryam Kouchaki and Francesca Gino
      This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations. Across seven studies, we find that psychological ownership leads to a boost in self-esteem, which...  View Details
      Keywords: Psychological Ownership; Prosocial Behavior; Altruism; Self-Esteem; Materialism; Behavior; Attitudes
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      Jami, Ata, Maryam Kouchaki, and Francesca Gino. "I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior." Journal of Consumer Research 47, no. 5 (February 2021): 698–715.
      • March 24, 2020
      • Article

      Delayed Negative Effects of Prosocial Spending on Happiness

      By: Armin Falk and Thomas Graeber
      Does prosocial behavior promote happiness? We test this longstanding hypothesis in a behavioral experiment that extends the scope of previous research. In our Saving a Life paradigm, every participant either saved one human life in expectation by triggering a targeted...  View Details
      Keywords: Prosocial Behavior; Altruism; Happiness; Well-being; Spending; Behavior
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      Falk, Armin, and Thomas Graeber. "Delayed Negative Effects of Prosocial Spending on Happiness." Proceedings of the National Academy of Sciences 117, no. 12 (March 24, 2020): 6463–6468.
      • February 2020
      • Article

      Using Charity Performance Metrics as an Excuse Not to Give

      By: Christine L. Exley
      There is an increasing pressure to give more wisely and effectively. There is, relatedly, an increasing focus on charity performance metrics. Via a series of experiments, this paper provides a caution to such a focus. While information on charity performance metrics...  View Details
      Keywords: Charitable Giving; Prosocial Behavior; Altruism; Excuses; Self-serving Biases; Philanthropy and Charitable Giving; Performance; Measurement and Metrics; Behavior
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      Exley, Christine L. "Using Charity Performance Metrics as an Excuse Not to Give." Management Science 66, no. 2 (February 2020): 553–563.
      • March 2018
      • Case

      GiveDirectly

      By: John Beshears, Joshua Schwartzstein, Tiffany Y. Chang and Brian J. Hall
      How should nonprofits design compensation systems to attract and retain talent? GiveDirectly is a respected charitable organization with an unconventional approach. Instead of spending on traditional aid programs in areas such as health care and food access in...  View Details
      Keywords: Nonprofits; Charity; Effective Altruism; International Aid; Compensation; Goals; Bonuses; Incentives; GiveDirectly; Compensation and Benefits; Motivation and Incentives; Goals and Objectives; Recruitment; Philanthropy and Charitable Giving
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      Beshears, John, Joshua Schwartzstein, Tiffany Y. Chang, and Brian J. Hall. "GiveDirectly." Harvard Business School Case 918-036, March 2018.
      • Article

      Selfishly Benevolent or Benevolently Selfish? When Self-interest Undermines versus Promotes Prosocial Behavior

      By: Julian Zlatev and Dale T. Miller
      Existing research shows that appeals to self-interest sometimes increase and sometimes decrease prosocial behavior. We propose that this inconsistency is in part due to the framings of these appeals. Different framings generate different salient reference points,...  View Details
      Keywords: Altruism; Charitable Giving; Framing; Prosocial Behavior; Reference Points; Self-interest; Philanthropy and Charitable Giving; Framework; Behavior
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      Zlatev, Julian, and Dale T. Miller. "Selfishly Benevolent or Benevolently Selfish? When Self-interest Undermines versus Promotes Prosocial Behavior." Organizational Behavior and Human Decision Processes 137 (November 2016): 112–122.
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