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  • November 2020
  • Article

Taxation in Matching Markets
By: Arnaud Dupuy, Alfred Galichon, Sonia Jaffe and Scott Duke Kominers
We analyze the effects of taxation in two-sided matching markets, i.e., markets in which all agents have heterogeneous preferences over potential partners. In matching markets, taxes can generate inefficiency on the allocative margin by changing who is matched to whom,...  View Details
Keywords: Matching Markets; Labor Markets; Taxation; Labor; Markets
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  • 2020
  • Working Paper

A General Theory of Identification
By: Iavor Bojinov and Guillaume Basse
What does it mean to say that a quantity is identifiable from the data? Statisticians seem to agree on a definition in the context of parametric statistical models — roughly, a parameter θ in a model P = {Pθ : θ ∈ Θ} is identifiable if the mapping θ 7→ Pθ is injective....  View Details
Keywords: Identification; Econometric Models; Data and Data Sets; Theory
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  • 2018
  • Working Paper

Detecting Anomalies: The Relevance and Power of Standard Asset Pricing Tests
By: Malcolm Baker, Patrick Luo and Ryan Taliaferro
The two standard approaches for identifying capital market anomalies are cross-sectional coefficient tests, in the spirit of Fama and MacBeth (1973), and time-series intercept tests, in the spirit of Jensen (1968). A new signal can pass the first test, which we label a...  View Details
Keywords: Investment Management; Anomalies; Portfolio Construction; Transaction Costs; Investment; Management; Asset Pricing; Market Transactions; Cost
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  • 2011
  • Article

How Should the Graduate Economics Core be Changed?
By: Vincent Pons, Jose Miguel Abito, Katarina Borovickova, Hays Golden, Jacob Goldin, Matthew A. Masten, Miguel Morin, Alexander Poirier, Israel Romem, Tyler Williams and Chamna Yoon
The authors present suggestions by graduate students from a range of economics departments for improving the first-year core sequence in economics. The students identified a number of elements that should be added to the core: more training in building microeconomic...  View Details
Keywords: Design Of Core; Graduate Economics; Higher Education; Economics; Curriculum and Courses
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  • 2010
  • Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's...  View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Data and Data Sets; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
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  • 2008
  • Working Paper

Economic Factors Underlying the Unbundling of Advertising Agency Services
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the...  View Details
Keywords: Transformation; Framework; Service Operations; Decisions; Relationships; Price; Diversification; Geography; Cost; Advertising Industry; United States
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  • 2008
  • Chapter

Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate...  View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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  • 2008
  • Working Paper

Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these...  View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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  • 1990
  • Book

Two-Sided Matching: A Study in Game-Theoretic Modeling and Analysis
By: A. E. Roth and M. Sotomayor
Keywords: Game Theory
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  • October 1982 (Revised June 1994)
  • Background Note

Data Resources, Inc.: Note on Econometric Models
By: Arthur Schleifer Jr.
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  • Research Summary

The Connection Between Volatility and Leverage
By: Emil N. Siriwardane

Professor Siriwardane has co-developed a new econometric model that captures the link between equity volatility and financial leverage, driven by the desire to incorporate the record levels of both leverage and volatility that characterized the 2008 financial crisis...  View Details

  • Research Summary

Overview
By: Alvin J. Silk
ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the...  View Details

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