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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
- July 2020
- Case
Board Diversity at Amazon (A)
By: Aiyesha Dey and Anu Atluru
The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a...
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Keywords:
Board Of Directors;
Boards;
Governing And Advisory Boards;
Diversity;
Gender;
Race;
United States
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the...
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Keywords:
Future Of Work;
Retail;
ecommerce;
Alibaba;
Consumer Products;
Innovation;
Innovation And Invention;
Product Development;
Consumer Behavior;
Consumer Products Industry;
Retail Industry;
China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- May 18, 2020
- Article
Media Bias? But Not What You Think It Is
The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which...
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Cespedes, Frank V. "Media Bias? But Not What You Think It Is." Medium (May 18, 2020).
- January 2020
- Case
Zara: An Integrated Store and Online Model (A)
By: Antonio Moreno
In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the...
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Keywords:
E-commerce;
Stores;
Integration;
Operations;
Business Model;
Strategy;
Retail Industry;
Fashion Industry;
Europe
Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020.
- December 2019
- Case
Walmart Ecommerce (A): Picking up the Pace
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014....
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Keywords:
Acquisition;
Strategy;
Online Technology;
Distribution;
Distribution Channels;
Competitive Strategy;
Retail Industry;
Bentonville;
Arkansas;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (A): Picking up the Pace." Harvard Business School Case 720-425, December 2019.
- December 2019
- Case
Walmart Ecommerce (B): Omnichannel Pursuits
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to...
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Keywords:
Acquisition;
Strategy;
Online Technology;
Distribution;
Distribution Channels;
Competitive Strategy;
Retail Industry;
Bentonville;
Arkansas;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
- August 2019
- Case
Walmart's Omnichannel Strategy: Revolution or Miscalculation?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...
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Keywords:
Acquisition;
Strategy;
Online Technology;
Distribution;
Distribution Channels;
Competition;
Retail Industry;
Bentonville;
Arkansas;
New Jersey;
Seattle;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
- April 2019
- Case
Walmart Update, 2019
By: David B. Yoffie and Daniel Fisher
In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a...
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Keywords:
E-commerce Strategy;
Strategy;
Competitive Strategy;
Business Growth And Maturation;
Growth And Development Strategy;
Global Range;
Business Strategy;
Corporate Strategy;
Retail Industry
Yoffie, David B., and Daniel Fisher. "Walmart Update, 2019." Harvard Business School Case 719-504, April 2019.
- August 2018 (Revised February 2019)
- Case
Shindigz
By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an...
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Keywords:
ecommerce;
E-commerce;
Pricing;
Price;
Strategy;
Decision Making;
Brands And Branding;
Distribution Channels;
Consumer Products Industry
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
- January 2018 (Revised October 2020)
- Case
The Rise and Rise (?) of Walmart (A): Battling Kmart
By: Ramon Casadesus-Masanell, Eric Van den Steen and Karen Elterman
This case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution,...
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Keywords:
Walmart;
Kmart;
Organization;
Company Culture;
Pricing;
Procurement;
Supercenter;
Strategy;
Competition;
Organizational Culture;
Competitive Strategy;
Retail Industry;
United States;
Bentonville;
Arkansas
Casadesus-Masanell, Ramon, Eric Van den Steen, and Karen Elterman. "The Rise and Rise (?) of Walmart (A): Battling Kmart." Harvard Business School Case 718-431, January 2018. (Revised October 2020.)
- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...
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Keywords:
Technos;
Watch;
Wristwatch;
ecommerce;
Online Shopping;
Distribution;
Website;
Marketing;
Brazil;
Latin America;
E-commerce;
Branding;
Trade;
Marketplace;
Brands And Branding;
Marketing Strategy;
Web Sites;
Apparel And Accessories Industry;
Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- 2014
- Book
Retail Revolution: Will Your Brick & Mortar Store Survive?
By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg
In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this...
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Keywords:
Business Ventures;
Online Technology;
Marketing Strategy;
Distribution Channels;
Retail Industry
Lal, Rajiv, Jose B. Alvarez, and Dan Greenberg. Retail Revolution: Will Your Brick & Mortar Store Survive? Independently published, 2014.
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the...
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Keywords:
Creative Industries;
Fashion;
Publishing;
Advertising;
Digital Technology;
Entertainment;
Product Portfolio Management;
Magazines;
Journals And Magazines;
Online Technology;
Change Management;
Resource Allocation;
Creativity;
Media;
Advertising;
Fashion Industry;
Publishing Industry;
Media And Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- December 2001
- Case
Dairy.com
By: Ray A. Goldberg and James M Beagle
Dairy.com's ecommerce exchange attempts to provide value to the dairy industry through price discovery mechanisms.
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- Forthcoming
- Book
Sales Management That Works: How to Sell in a World That Never Stops Changing
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive...
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Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, in press.
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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...