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    • Faculty Publications  (15)

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    • All HBS Web  (821)
      • Faculty Publications  (15)

      Ecommerce Remove Ecommerce →

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      Rolling into eCommerce: The Tire Rack pioneers eCommerce Tire Sales - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      Collaboration not Competition: Shopify’s eCommerce Platform - Digital Innovation and Transformation
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • July 2020
      • Case

      Board Diversity at Amazon (A)

      By: Aiyesha Dey and Anu Atluru
      The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a...  View Details
      Keywords: Board Of Directors; Boards; Governing And Advisory Boards; Diversity; Gender; Race; United States
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      Dey, Aiyesha, and Anu Atluru. "Board Diversity at Amazon (A)." Harvard Business School Case 121-012, July 2020.
      • June 2020
      • Case

      Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

      By: William R. Kerr, Daniel O'Connor and James Palano
      Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the...  View Details
      Keywords: Future Of Work; Retail; ecommerce; Alibaba; Consumer Products; Innovation; Innovation And Invention; Product Development; Consumer Behavior; Consumer Products Industry; Retail Industry; China
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      Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
      • May 18, 2020
      • Article

      Media Bias? But Not What You Think It Is

      By: Frank V. Cespedes
      The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which...  View Details
      Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics
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      Cespedes, Frank V. "Media Bias? But Not What You Think It Is." Medium (May 18, 2020).
      • January 2020
      • Case

      Zara: An Integrated Store and Online Model (A)

      By: Antonio Moreno
      In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the...  View Details
      Keywords: E-commerce; Stores; Integration; Operations; Business Model; Strategy; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020.
      • December 2019
      • Case

      Walmart Ecommerce (A): Picking up the Pace

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014....  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (A): Picking up the Pace." Harvard Business School Case 720-425, December 2019.
      • December 2019
      • Case

      Walmart Ecommerce (B): Omnichannel Pursuits

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
      • August 2019
      • Case

      Walmart's Omnichannel Strategy: Revolution or Miscalculation?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
      • April 2019
      • Case

      Walmart Update, 2019

      By: David B. Yoffie and Daniel Fisher
      In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a...  View Details
      Keywords: E-commerce Strategy; Strategy; Competitive Strategy; Business Growth And Maturation; Growth And Development Strategy; Global Range; Business Strategy; Corporate Strategy; Retail Industry
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      Yoffie, David B., and Daniel Fisher. "Walmart Update, 2019." Harvard Business School Case 719-504, April 2019.
      • August 2018 (Revised February 2019)
      • Case

      Shindigz

      By: Frank Cespedes
      Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an...  View Details
      Keywords: ecommerce; E-commerce; Pricing; Price; Strategy; Decision Making; Brands And Branding; Distribution Channels; Consumer Products Industry
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      Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
      • January 2018 (Revised October 2020)
      • Case

      The Rise and Rise (?) of Walmart (A): Battling Kmart

      By: Ramon Casadesus-Masanell, Eric Van den Steen and Karen Elterman
      This case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution,...  View Details
      Keywords: Walmart; Kmart; Organization; Company Culture; Pricing; Procurement; Supercenter; Strategy; Competition; Organizational Culture; Competitive Strategy; Retail Industry; United States; Bentonville; Arkansas
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      Casadesus-Masanell, Ramon, Eric Van den Steen, and Karen Elterman. "The Rise and Rise (?) of Walmart (A): Battling Kmart." Harvard Business School Case 718-431, January 2018. (Revised October 2020.)
      • January 2017
      • Case

      Expanding Ecommerce at Technos

      By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
      Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...  View Details
      Keywords: Technos; Watch; Wristwatch; ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; E-commerce; Branding; Trade; Marketplace; Brands And Branding; Marketing Strategy; Web Sites; Apparel And Accessories Industry; Brazil
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      Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
      • 2014
      • Book

      Retail Revolution: Will Your Brick & Mortar Store Survive?

      By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg
      In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this...  View Details
      Keywords: Business Ventures; Online Technology; Marketing Strategy; Distribution Channels; Retail Industry
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      Lal, Rajiv, Jose B. Alvarez, and Dan Greenberg. Retail Revolution: Will Your Brick & Mortar Store Survive? Independently published, 2014.
      • September 2013
      • Case

      Vogue: Defining the Culture of Fashion

      By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
      In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the...  View Details
      Keywords: Creative Industries; Fashion; Publishing; Advertising; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals And Magazines; Online Technology; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media And Broadcasting Industry
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      Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
      • December 2001
      • Case

      Dairy.com

      By: Ray A. Goldberg and James M Beagle
      Dairy.com's ecommerce exchange attempts to provide value to the dairy industry through price discovery mechanisms.  View Details
      Keywords: Food; Innovation And Invention; Business Strategy; Technology Adoption; Internet; Price; Value Creation
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      Goldberg, Ray A., and James M Beagle. "Dairy.com." Harvard Business School Case 902-415, December 2001.
      • Forthcoming
      • Book

      Sales Management That Works: How to Sell in a World That Never Stops Changing

      By: Frank V. Cespedes
      Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive...  View Details
      Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation
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      Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, in press.
      • 1

      Are you looking for?

      Rolling into eCommerce: The Tire Rack pioneers eCommerce Tire Sales - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      Collaboration not Competition: Shopify’s eCommerce Platform - Digital Innovation and Transformation
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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