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  • May 2019
  • Case

Mobileye Update, 2019
By: David B. Yoffie and Daniel Fisher
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017.  View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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  • March 2017
  • Supplement

Mobileye: The Future of Driverless Cars
By: David B. Yoffie
This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its...  View Details
Keywords: Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel
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  • March 2015
  • Teaching Note

Mobileye: The Future of Driverless Cars
By: David B. Yoffie
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  • October 2014 (Revised October 2015)
  • Case

Mobileye: The Future of Driverless Cars
By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most...  View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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