Publications

Publications

Filter Results : (25) Arrow Down

Show Results For

Double Bottom Line Remove Double Bottom Line →

Page 1 of 25 Results →

Are you looking for?

→ Search All HBS Web
  • 2022
  • Book

Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well
By: Joseph G. Allen and John D. Macomber
For too long we’ve designed buildings that haven’t focused on the people inside—their health, their ability to work effectively, and what that means for the bottom line. An authoritative introduction to a movement whose vital importance is now all too clear, Healthy...  View Details
Keywords: COVID-19; Buildings and Facilities; Health; Health Pandemics; Safety
Related
  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth...  View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States
Related
  • 2022
  • White Paper

Building from the Bottom Up: What Business Can Do to Strengthen the Bottom Line by Investing in Front-line Workers
By: Joseph B. Fuller and Manjari Raman
A significant number of American workers—44%—are employed in low wage jobs at the front line of industries. Despite undertaking some of the most tedious, dirtiest, and most dangerous jobs, low-wage workers are—and have long been—the most likely to be overlooked by...  View Details
Keywords: COVID-19; Labor Market; Low-wage Workers; Worker Welfare; Churn/retention; Morale; Jobs and Positions; Employees; Wages; Retention; Well-being; Human Resources
Related
  • July 2021 (Revised January 2022)
  • Case

Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results...  View Details
Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
Related
  • 2020
  • Working Paper

Updating the Balanced Scorecard for Triple Bottom Line Strategies
By: Robert S. Kaplan and David McMillan
Many companies are now attempting to achieve triple bottom line performance on financial, environmental, and societal metrics. Successful strategies for such performance, however, generally require new relationships among multiple players in multiple sectors across a...  View Details
Keywords: Balanced Scorecard; Adaptation; Environmental Sustainability; Social Issues; Performance; Strategy
Related
  • January 2020
  • Case

Sunset Limited or Full Speed Ahead? Amtrak Talks to Congress
By: John D. Macomber
Richard Anderson took the helm of Amtrak in 2017 after leading a successful turnaround at Delta Airlines. Amtrak is a US state owned enterprise with about $3.5 bn in annual revenue (and a large operating loss) that is responsible for substantial segments of passenger...  View Details
Keywords: Railroad; Passenger Transportation; Urbanization; Cities; U.S. Congress; Infrastructure; Transition; Transportation; Rail Transportation; Climate Change; Urban Scope; Strategic Planning; Business and Government Relations; Rail Industry; United States
Related
  • October 2018
  • Teaching Note

DBL Partners: Double Bottom Line Venture Capital
By: Mark R. Kramer, Shawn A. Cole and Caitlin Reimers Brumme
Related
  • September 2016 (Revised March 2021)
  • Case

DBL Partners: Double Bottom Line Venture Capital
By: Shawn Cole, Mark Kramer, Tony L. He, Anshul Maudar and T. Robert Zochowski
This case explores the origins and current practices of DBL, a San Francisco–based venture capital fund and one of the first impact investment funds to achieve significant financial returns to scale. This case allows for a competitive analysis of DBL's investment...  View Details
Keywords: Venture Capital; Investment Funds; Financial Strategy; Financial Services Industry; Tanzania
Related
  • August 2016 (Revised October 2016)
  • Case

Nirvana Vihar Rehabilitation Homes
By: Shawn Cole, Andreas Rotenberg and Thomas van den Aarssen
Kumar Builders (KUL) was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70 acres of prime real estate in downtown Pune, India. The Nirvana Hills development also...  View Details
Keywords: Real Estate; Slum Redevelopment; Double Bottom Line; Economic Development; Partnerships; Partners and Partnerships; Development Economics; Urban Development; Business and Community Relations; Real Estate Industry; India
Related
  • February 2016 (Revised February 2017)
  • Case

Greening Walmart: Progress and Controversy
By: Rebecca Henderson and James Weber
In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its...  View Details
Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States
Related
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize...  View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Related
  • December 2012
  • Article

The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line
By: Francesca Gino and Bradely R. Staats
What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing...  View Details
Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
Related
  • December 2009 (Revised June 2011)
  • Case

Curt Schilling's Next Pitch
By: Noam T. Wasserman, Jeffrey J. Bussgang and Rachel Gordon
As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming...  View Details
Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Leadership; Personal Development and Career; Groups and Teams; Video Game Industry
Related
  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past...  View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
Related
  • January 2008
  • Case

Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...  View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
Related
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...  View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
Related
  • July 2003 (Revised October 2018)
  • Case

Starbucks: Delivering Customer Service
By: Youngme Moon and John Quelch
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would...  View Details
Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
Related
  • August 1, 2002
  • Article

Options Should be Reflected in the Bottom Line
By: Zvi Bodie, Robert S. Kaplan and Robert C. Merton
Keywords: Financial Instruments; Profit
Related
  • February 2002 (Revised February 2002)
  • Case

Morgan Stanley Japan, 2002
By: Tarun Khanna and Louis P. DiLorenzo, Jr
Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired...  View Details
Keywords: Planning; Economic Slowdown and Stagnation; Investment Banking; Multinational Firms and Management; Banking Industry; Financial Services Industry; Japan; United States
Related
  • Article

The Spotlight and the Bottom Line
By: Debora L. Spar
Related

Are you looking for?

→ Search All HBS Web