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- Faculty Publications (224)
- July 2013 (Revised March 2015)
- Case
Carl Zeiss and Free-Form Production: Can We See Clearly Yet?
By: Willy Shih
The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around...
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Keywords:
History;
Demand and Consumers;
Disruptive Innovation;
Vertical Integration;
Theory;
Technology Adoption;
Health Industry
Shih, Willy. "Carl Zeiss and Free-Form Production: Can We See Clearly Yet?" Harvard Business School Case 614-007, July 2013. (Revised March 2015.)
- March 2013 (Revised April 2014)
- Case
Barnes & Noble: Managing the E-Book Revolution
By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers...
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Keywords:
Innovation;
Technology Strategy;
Platform Competition;
Innovation Strategy;
Information Technology;
Product Development;
Digital Platforms;
Standards;
Disruptive Innovation;
Retail Industry;
Publishing Industry;
North America
MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.)
- January 2013 (Revised April 2013)
- Case
Microsoft Server & Tools
By: Marco Iansiti and Alain Serels
In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well,...
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Keywords:
Technology;
Computing;
Enterprise Computing;
Servers;
Cloud Computing;
Microsoft;
Technology Evolution;
Technological Innovation;
Disruptive Innovation;
Information Technology;
Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools." Harvard Business School Case 613-031, January 2013. (Revised April 2013.)
- January 2013
- Supplement
Microsoft Server & Tools (B)
By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.
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Keywords:
Technological Innovation;
Disruptive Innovation;
Information Technology;
Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (B)." Harvard Business School Supplement 613-046, January 2013.
- January 2013
- Supplement
Microsoft Server & Tools (C)
By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform.
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Keywords:
Technology;
Computing;
Enterprise Computing;
Servers;
Cloud Computing;
Microsoft;
Technology Evolution;
Technological Innovation;
Disruptive Innovation;
Information Technology;
Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (C)." Harvard Business School Supplement 613-047, January 2013.
- November 2012
- Case
Bonnier: Digitalizing the Media Business
By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital...
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Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business." Harvard Business School Case 813-073, November 2012.
- September 2012
- Supplement
Intraoperative Radiotherapy for Breast Cancer (B)
By: Willy Shih
The intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it...
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Keywords:
Radiotherapy;
Breast Cancer;
Brachytherapy;
Therapeutic Radiation;
Oncology;
Oncology Treatment Systems;
Elekta AB;
Varian Medical Systems;
Xoft;
Electronic Brachytherapy;
Intraoperative Radiotherapy;
Disruptive Innovation;
Health Care and Treatment;
Entrepreneurship;
Technological Innovation;
Growth and Development Strategy;
Health Industry;
Germany
Shih, Willy. "Intraoperative Radiotherapy for Breast Cancer (B)." Harvard Business School Supplement 613-040, September 2012.
- September 2012 (Revised April 2013)
- Case
Digital Microscopy at Carl Zeiss: Managing Disruption
By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of...
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Keywords:
Modularity;
High Technology Products;
Emergent Strategy;
Product Lines;
Corporate Strategy;
Digital Platforms;
Disruptive Innovation;
Technology Industry;
Germany
Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
- September 2012
- Supplement
Industrial Metrology: Getting In-Line? (B)
By: Willy Shih
Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement...
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Keywords:
Performance Trajectories;
Emerging Technologies;
Manufacturing Tools;
Carl Zeiss;
Go-to-market Strategy;
Disruptive Innovation;
Technological Innovation;
Production;
Performance Improvement;
Measurement and Metrics;
Manufacturing Industry;
Germany
Shih, Willy. "Industrial Metrology: Getting In-Line? (B)." Harvard Business School Supplement 613-041, September 2012.
- August 2012 (Revised August 2013)
- Background Note
Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging
By: Willy Shih
Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business...
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Keywords:
Technology Transitions;
Competency-destroying;
Digital;
Analog;
Digital Transition;
Modular;
Modularity;
Technological Change;
Radical Innovation;
Incremental Innovation;
Architectural Innovation;
Modular Innovation;
Sustaining Innovation;
Competency-enhancing;
Noise Propagation;
Perfect Copying;
Digital Music;
Digital Media;
Consumer Electronics;
Kodak;
Sony;
Panasonic;
Disruptive Innovation;
Technology Adoption;
Transition;
Change Management;
Consumer Products Industry;
United States
Shih, Willy. "Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging." Harvard Business School Background Note 613-024, August 2012. (Revised August 2013.)
- June 2012 (Revised August 2013)
- Case
Driving Towards a Disruption?
By: Willy Shih and William Noble
As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training...
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Keywords:
Disruptive Technology;
Performance Trajectories;
Disruptive Innovations;
Business Education;
Business School;
Internet And Online Services Industries;
Disruptive Innovation;
Higher Education;
Corporate Strategy;
Internet;
Performance;
Education Industry;
Boston
Shih, Willy, and William Noble. "Driving Towards a Disruption?" Harvard Business School Case 612-101, June 2012. (Revised August 2013.)
- June 2012
- Supplement
Foro Energy (B)
By: Joseph B. Lassiter, William A. Sahlman and James McQuade
Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual...
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Keywords:
Disruptive Technologies;
Innovation & Entrepreneurship;
Development Stage Enterprises;
Entrepreneurial Management;
Entrepreneurs;
Petroleum;
Natural Gas;
High Technology;
Energy;
Entrepreneurship;
Disruptive Innovation;
Technological Innovation;
Intellectual Property;
Energy Industry
Lassiter, Joseph B., William A. Sahlman, and James McQuade. "Foro Energy (B)." Harvard Business School Supplement 812-163, June 2012.
- March 2012 (Revised December 2012)
- Case
Foro Energy (A)
By: Joseph B. Lassiter III, William A. Sahlman and James McQuade
Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual...
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Lassiter, Joseph B., III, William A. Sahlman, and James McQuade. "Foro Energy (A)." Harvard Business School Case 812-136, March 2012. (Revised December 2012.)
- December 2011
- Case
Roger Caracappa: Package Deals for the Estée Lauder Companies
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with...
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Keywords:
Operations;
Supply Chain Management;
Change;
Innovation and Invention;
Cost vs Benefits;
Beauty and Cosmetics Industry
Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies." Harvard Business School Case 912-003, December 2011.
- September 2011
- Article
Global Capitalism at Risk: What Are You Doing About It?
Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and...
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Keywords:
Disruption;
Economic Systems;
Globalization;
Corporate Governance;
Markets;
Risk and Uncertainty
Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. "Global Capitalism at Risk: What Are You Doing About It?" Harvard Business Review 89, no. 9 (September 2011).
- August 2011 (Revised April 2013)
- Case
Language and Globalization: 'Englishnization' at Rakuten (A)
By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces...
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Keywords:
Teaching;
Human Capital;
Change Management;
Transformation;
Social Enterprise;
Communication Strategy;
Internet and the Web;
Disruptive Innovation;
Organizational Change and Adaptation;
Strategic Planning;
Leadership;
Global Strategy;
Technology Industry;
Retail Industry;
Japan
Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten (A)." Harvard Business School Case 412-002, August 2011. (Revised April 2013.)
- July 2011 (Revised September 2012)
- Case
Intraoperative Radiotherapy for Breast Cancer (A)
By: Willy Shih
"This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to...
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Keywords:
Finance;
Business History;
Disruptive Innovation;
Emerging Markets;
Organizational Change and Adaptation;
Research and Development;
Safety
Shih, Willy. "Intraoperative Radiotherapy for Breast Cancer (A)." Harvard Business School Case 612-003, July 2011. (Revised September 2012.)
- July 2011 (Revised January 2013)
- Case
Digital Microscopy Is Making Me Crazy!
By: Willy Shih
For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical...
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Keywords:
Information Infrastructure;
Applications and Software;
Corporate Strategy;
Disruptive Innovation;
Science-Based Business;
Management Analysis, Tools, and Techniques;
Business Conglomerates;
Digital Platforms;
Opportunities;
Medical Devices and Supplies Industry;
Computer Industry
Shih, Willy. "Digital Microscopy Is Making Me Crazy!" Harvard Business School Case 612-002, July 2011. (Revised January 2013.)
- June 2011
- Case
CA Technologies: Bringing the Cloud to Earth
By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing....
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Keywords:
Disruptive Innovation;
Product Positioning;
Expansion;
Internet and the Web;
Technology Adoption
Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
- 2011
- Book
Detour: My Unexpected, Amazing, Life Changing Journey With OnStar
By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice...
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Keywords:
General Motors;
OnStar;
Technological Innovation;
Business Startups;
Transportation;
Safety;
Personal Development and Career;
Creativity;
Success;
Business History;
Auto Industry
Huber, Chet. Detour: My Unexpected, Amazing, Life Changing Journey With OnStar. CreateSpace Independent Publishing Platform, 2011.