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All HBS Web
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- People (4)
- News (283)
- Research (1,050)
- Events (8)
- Multimedia (2)
- Faculty Publications (433)
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- Fast Answer
Direct marketing
Where can I find information on direct marketing? Statistical Factbook Check Harvard availability Ref. HF 5410 .D5 in the Stamps Reading Room From the Direct Marketing...
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- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- Article
The Disintermediation of Financial Markets: Direct Investing in Private Equity
By: Lily Fang, Victoria Ivashina and Josh Lerner
We examine twenty years of direct private equity investments by seven large institutions. These direct investments perform better than public market indices, especially buyout investments and those made in the 1990s. Outperformance by the direct investments, however,...
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Keywords:
Financial Intermediation;
Direct Investment;
Co-investment;
Private Equity;
Entrepreneurship;
Financial Markets
Fang, Lily, Victoria Ivashina, and Josh Lerner. "The Disintermediation of Financial Markets: Direct Investing in Private Equity." Journal of Financial Economics 116, no. 1 (April 2015): 160–178.
- 1993
- Book
Foreign Direct Investment
By: K. Froot
Keywords:
Corporate Finance;
Market Imperfections;
Foreign Direct Investment;
Financial Instruments;
Markets;
Asset Pricing
Froot, K., ed. Foreign Direct Investment. Chicago: University of Chicago Press, 1993.
- Research Summary
Foreign Direct Investment, Finance, and Economic Development
Research has sought to understand how foreign direct investment affects host economies. This paper reviews the empirical literature, specifically addressing the question: How does FDI affect economic development of host countries and what is the role of local financial...
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- Article
Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach
By: K. A. Froot and Jeremy Stein
Keywords:
Corporate Finance;
Market Imperfections;
Foreign Direct Investment;
Markets;
Financial Instruments;
Asset Pricing
Froot, K. A., and Jeremy Stein. "Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach." Quarterly Journal of Economics 106, no. 4 (November 1991): 1191–1217. (Revised from NBER Working Paper No. 2914, March 1989.)
- January 2020 (Revised May 2020)
- Case
Direct to Consumer Brands
By: Sunil Gupta
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to...
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Keywords:
Direct-to-consumer;
Digital Marketing;
Industry Evolution;
Business Startups;
Internet and the Web;
Brands and Branding;
Marketing;
Change
Gupta, Sunil. "Direct to Consumer Brands." Harvard Business School Case 520-060, January 2020. (Revised May 2020.)
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277.
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- 1991
- Chapter
Japanese Foreign Direct Investment
By: K. A. Froot
- May 2020 (Revised August 2022)
- Teaching Note
Direct to Consumer Brands
By: Sunil Gupta
In recent years, we have seen a dramatic rise of direct-to-consumer (DTC) brands. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations...
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- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott
- April 2004 (Revised May 2005)
- Case
ING DIRECT
By: James L. Heskett
The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits.
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Keywords:
Decision Choices and Conditions;
Entrepreneurship;
Leadership Style;
Growth Management;
Brands and Branding;
Planning;
Problems and Challenges;
Financial Services Industry;
United States
Heskett, James L. "ING DIRECT." Harvard Business School Case 804-167, April 2004. (Revised May 2005.)
- February 1997 (Revised April 1998)
- Case
first direct (A)
Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout...
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Keywords:
Service Delivery;
Customer Satisfaction;
Banks and Banking;
Innovation and Invention;
Banking Industry;
United Kingdom
Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
- January 2009
- Article
Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment
By: Malcolm Baker, C. Fritz Foley and Jeffrey Wurgler
Empirical evidence of imperfect integration across world capital markets suggests a role for cross-border arbitrage by multinationals. Consistent with multinational arbitrage as a determinant of foreign direct investment (FDI) patterns, we find that FDI flows increase...
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Keywords:
Multinational Firms and Management;
Financial Markets;
Foreign Direct Investment;
Valuation;
Capital Markets;
Cross-Cultural and Cross-Border Issues;
Cost;
Forecasting and Prediction;
Capital;
Stocks;
Integration
Baker, Malcolm, C. Fritz Foley, and Jeffrey Wurgler. "Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment." Review of Financial Studies 22, no. 1 (January 2009): 337–369.
- 2024
- Working Paper
The Credit Rating Agency Market in Africa: Landscape and Future Research Directions
By: Saveshen Pillay and Anywhere Sikochi
We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally...
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Keywords:
Credit Rating;
Credit Rating Agencies;
Regulation;
Conflict Of Interest;
Credit;
Capital;
Africa
Pillay, Saveshen, and Anywhere Sikochi. "The Credit Rating Agency Market in Africa: Landscape and Future Research Directions." Harvard Business School Working Paper, No. 22-074, June 2022. (Journal of Financial Reporting, Online early access, April 18, 2024.)
- March 2010
- Article
Does Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages
By: Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda and Selin Sayek
Do multinational companies generate positive externalities for the host country? The evidence so far is mixed varying from beneficial to detrimental effects of foreign direct investment (FDI) on growth, with many studies that find no effect. In order to provide an...
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Keywords:
Foreign Direct Investment;
Multinational Firms and Management;
Financial Markets;
Value;
Stock Shares;
Development Economics
Alfaro, Laura, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek. "Does Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages." Journal of Development Economics 91, no. 2 (March 2010): 242–256. (Also Harvard Business School Working Paper No. 07-013 and NBER Working Paper No. w12522.)
- February 2024
- Module Note
Data-Driven Marketing in Retail Markets
By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,...
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Keywords:
Data;
Data Analytics;
Retail;
Retail Analytics;
Data Science;
Business Analytics;
"Marketing Analytics";
Omnichannel;
Omnichannel Retailing;
Omnichannel Retail;
DTC;
Direct To Consumer Marketing;
Ethical Decision Making;
Algorithmic Bias;
Privacy;
A/B Testing;
Descriptive Analytics;
Prescriptive Analytics;
Predictive Analytics;
Analytics and Data Science;
E-commerce;
Marketing Channels;
Demand and Consumers;
Marketing Strategy;
Retail Industry
Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
- 1994
- Chapter
Foreign Direct Investment in Eastern Europe: Some Economic Considerations
By: K. Froot
Keywords:
Markets;
Asset Pricing;
Corporate Finance;
Market Imperfections;
Foreign Direct Investment;
Europe
Froot, K. "Foreign Direct Investment in Eastern Europe: Some Economic Considerations." In The Transition in Eastern Europe (Restructuring). Vol. 2, edited by O. Blanchard, K. Froot, and J. Sachs, 293–318. Chicago: University of Chicago Press, 1994.
- 2007
- Working Paper
Intra-Industry Foreign Direct Investment
By: Laura Alfaro and Andrew Charlton
We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries -- close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment...
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Keywords:
Multinational Firms and Management;
Business Subsidiaries;
Foreign Direct Investment;
Geographic Location;
Supply and Industry;
Vertical Integration
Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." NBER Working Paper Series, No. 13447, September 2007.