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All HBS Web
(4,292)
- Faculty Publications (1,229)
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- August 2017 (Revised June 2018)
- Case
Enpara.com: Digital Bank at a Crossroad
By: Sunil Gupta and Eren Kuzucu
In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,...
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Keywords:
Innovation;
Competition;
Banks and Banking;
Business Model;
Product Launch;
Competitive Strategy;
Integration;
Innovation and Invention;
Decision Making;
Strategy;
Emerging Markets;
Digital Transformation;
Banking Industry;
Turkey
Gupta, Sunil, and Eren Kuzucu. "Enpara.com: Digital Bank at a Crossroad." Harvard Business School Case 518-030, August 2017. (Revised June 2018.)
- August 2017 (Revised November 2019)
- Case
Capitol Digital
By: Richard Ruback and Royce Yudkoff
The case describes the acquisition of Capitol Digital, which specialized in litigation support and digital forensics, including due diligence findings and first year operational plans.
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- July 2017
- Teaching Plan
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Teaching Plan for HBS Case No. 517-002.
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- July 2017 (Revised July 2018)
- Case
Upwork: Creating the Human Cloud
By: Dylan Minor and David Yoffie
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of...
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Keywords:
Strategy;
Platform;
Platform Businesses;
Technology;
Business Model;
Digital Platforms;
Growth and Development Strategy;
Internet and the Web;
Labor
Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)
- 2017
- Chapter
Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective
By: Elizabeth J. Altman and Michael Tushman
Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This chapter...
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Keywords:
Platforms;
Open/user Innovation;
Ecosystems;
Crowdsourcing;
Strategic Leadership;
Top Management Teams;
CEO Role;
Business Strategy;
Organizational Change and Adaptation;
Leadership;
Managerial Roles;
Digital Platforms
Altman, Elizabeth J., and Michael Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 177–207. Advances in Strategic Management. Emerald Publishing Limited, 2017.
- June 2017
- Teaching Note
IBM Transforming, 2012–2016: Ginni Rometty Steers Watson
By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty...
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- June 2017 (Revised December 2017)
- Case
CJ E&M: KCON Goes Global
By: Elie Ofek and Michael Norris
In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music...
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Keywords:
Music Entertainment;
Cultural Entrepreneurship;
Growth and Development Strategy;
Food;
Music Industry;
Entertainment and Recreation Industry;
Food and Beverage Industry
Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and...
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Keywords:
Information Technology;
Service Delivery;
Consumer Behavior;
Television Entertainment;
Service Industry;
Media and Broadcasting Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- Article
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that...
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Keywords:
Platform Strategy;
Repositioning;
Cost-cutting;
Intra-firm Learning;
Multi-Sided Platforms;
Cost Management;
Product Positioning;
Organizational Structure;
Competitive Strategy;
Knowledge Acquisition;
Journalism and News Industry
Seamans, Robert, and Feng Zhu. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies." Strategy Science 2, no. 2 (June 2017): 83–99.
- May 2017 (Revised May 2019)
- Supplement
Intuit: QuickBooks (B)
By: David Yoffie and Nicole Tempest Keller
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a...
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Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
- May 2017
- Supplement
Betfair (B), (C), and (D) Case Slides
By: Ramon Casadesus-Masanell and John Heilbron
Contains slides related to the Betfair B, C, and D cases.
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details
- 2017
- Working Paper
Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution
By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This...
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Keywords:
Information Systems;
Software;
Architecture;
Modularity;
Agility;
Coupling;
Applications and Software;
Design;
Decisions;
Performance
MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin. "Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution." Harvard Business School Working Paper, No. 17-105, May 2017. (Revised October 2017.)
- May 2017
- Supplement
Betfair (B)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
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Keywords:
Betfair;
Exchange;
Business Model;
Betting;
Leisure Industry;
Market Design;
Digital Platforms;
Diversification;
Financial Services Industry;
Entertainment and Recreation Industry;
Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
- May 2017 (Revised July 2017)
- Supplement
Aadhaar: From Voluntary to Mandatory
By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The...
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Keywords:
Entrepreneurship;
Business and Government Relations;
Emerging Markets;
Information;
Information Technology;
Organizational Design;
Infrastructure;
Identity;
Projects;
Information Management;
Government and Politics;
Digital Platforms;
Internet and the Web;
Transformation;
Society;
Welfare;
Social Issues;
Private Sector;
Public Sector;
Information Technology Industry;
Asia;
India;
New Delhi
Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
- 2017
- Working Paper
Digital Labor Markets and Global Talent Flows
By: John Horton, William R. Kerr and Christopher Stanton
Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and...
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Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Harvard Business School Working Paper, No. 17-096, May 2017.
- May 2017
- Article
The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale...
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Keywords:
Digital;
Britannica;
Diseconomies;
Encyclopedias;
Applications and Software;
Books;
Competition;
Publishing Industry
Greenstein, Shane. "The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence." Strategic Management Journal 38, no. 5 (May 2017): 995–1017.
- April 2017
- Teaching Note
The Birth, Life and Death of Rdio
By: Robert J. Dolan
Teaching Note for HBS No. 516-092.
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- April 2017
- Teaching Note
Sesame Workshop: Bringing Big Bird Back to Health (Abridged)
By: Rosabeth Moss Kanter, Ryan Raffaelli, Ai-Ling Jamila Malone and Jonathan Cohen
Sesame Workshop was in the middle of a turnaround in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This Teaching Note helps instructors teach the abridged and full-length versions of...
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Keywords:
Turnaround;
NGO;
Non-profit;
Organization Alignment;
Managing Change;
Philanthropy;
Media;
Television;
Reorganization;
Talent;
Innovation;
Risk Aversion;
Organizational Change and Adaptation;
Change Management;
Restructuring;
Identity;
Transformation;
Education Industry;
Media and Broadcasting Industry
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and...
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Keywords:
Crisis Management;
Customer Focus and Relationships;
Employees;
Training;
Air Transportation Industry
Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).