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All HBS Web
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- Faculty Publications (1,229)
Digital →
- January 17, 2018
- Other Article
Using Traditional and Digital Data Sources Together in Economic Research
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Using Traditional and Digital Data Sources Together in Economic Research." Vox, CEPR Policy Portal (January 17, 2018).
- January 2018
- Case
Viacom: Democratization of Data Science
By: Shane Greenstein and Christine Snively
In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would...
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Keywords:
Data Science;
Big Data;
Digital Platforms;
Analytics and Data Science;
Expansion;
Strategic Planning
Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of...
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Keywords:
Customer Lifetime Value;
Customer Management;
Social Contagion;
Word Of Mouth;
Customer Engagement;
Customer Value and Value Chain;
Measurement and Metrics;
Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
- January 2018 (Revised January 2020)
- Case
STRIVR: Changing the Game in Virtual Reality
By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson
The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas.
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Keywords:
Virtual Reality;
Strivr;
Internet Of Things;
Football;
Retail;
Training;
Startup;
Start-up;
Start-up Growth;
"Sports Organizations,;
Experiential Marketing;
Business Startups;
Technological Innovation;
Sports;
Information Infrastructure;
Applications and Software;
Digital Platforms;
Technology Adoption;
Sports Industry;
Technology Industry;
Retail Industry;
United States
Lal, Rajiv, Matt Denison, Robert Higgins, and Scott Johnson. "STRIVR: Changing the Game in Virtual Reality." Harvard Business School Case 518-048, January 2018. (Revised January 2020.)
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with...
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google...
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Keywords:
Data Science;
Digital Marketing;
Marketing;
Internet and the Web;
Analytics and Data Science;
Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- November 2017
- Case
iRobot: Moving Beyond the Roomba
By: Rajiv Lal and Scott Johnson
The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company.
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Keywords:
Irobot;
Smart Home;
Connected Home;
Roomba;
Vacuum;
Mapping;
Internet Of Things;
Connected Products;
Organizational Structure;
Organizational Design;
Information Infrastructure;
Applications and Software;
Digital Platforms;
Mobile and Wireless Technology;
Consumer Products Industry;
Electronics Industry;
Manufacturing Industry;
Technology Industry;
United States
Lal, Rajiv, and Scott Johnson. "iRobot: Moving Beyond the Roomba." Harvard Business School Case 518-055, November 2017.
- November 2017
- Case
The Digital Factory – Siemens: Electronic Works Amberg
By: Rajiv Lal and Scott F. Johnson
The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's...
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Keywords:
Siemens;
Internet Of Things;
Industrie 4.0;
Manufacturing;
Consulting;
Digital Factory;
Ewa;
Amberg;
Electronic Works Amberg;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Internet and the Web;
Production;
Manufacturing Industry;
Industrial Products Industry;
Technology Industry;
Germany
Lal, Rajiv, and Scott F. Johnson. "The Digital Factory – Siemens: Electronic Works Amberg." Harvard Business School Case 518-054, November 2017.
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- November 2017 (Revised December 2019)
- Case
Redfin: Redefine Real Estate
By: Hong Luo and Huafeng Yu
Founded in 2004, Redfin envisioned a light-touch model in which clients self-served using the digital platform in exchange for a significantly lower fee than traditional agents. Realizing the narrow appeal of its initial model, Redfin had made significant changes to...
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Keywords:
Adaptation;
Growth and Development Strategy;
Decision Choices and Conditions;
Real Estate Industry;
North America
Luo, Hong, and Huafeng Yu. "Redfin: Redefine Real Estate." Harvard Business School Case 718-430, November 2017. (Revised December 2019.)
- November 7, 2017
- Article
Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions
By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online...
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Keywords:
Disclosure;
Privacy;
Self-presentation;
Impression Formation;
Behavior;
Perspective;
Internet and the Web;
Social Media
Hofstetter, Reto, Roland Rüppell, and Leslie John. "Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions." Proceedings of the National Academy of Sciences 114, no. 45 (November 7, 2017).
- November 2017 (Revised November 2018)
- Technical Note
Blockchain, Cryptocurrencies and Digital Assets
By: Ramana Nanda, Robert F. White and Alexey Tuzikov
Keywords:
Blockchain;
Cryptocurrency;
Initial Coin Offering;
ICO;
Finance;
Entrepreneurship;
Financial Services Industry
Nanda, Ramana, Robert F. White, and Alexey Tuzikov. "Blockchain, Cryptocurrencies and Digital Assets." Harvard Business School Technical Note 818-066, November 2017. (Revised November 2018.)
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of...
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Keywords:
Technological Innovation;
Innovation Strategy;
Organizational Change and Adaptation;
Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
- October 2017 (Revised April 2019)
- Case
Eastern Bank: Innovating Through Eastern Labs
By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were...
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Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Case 318-068, October 2017. (Revised April 2019.)
- October 2017
- Case
LeBron James: Building a Hollywood Empire
By: Anita Elberse
It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television...
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Keywords:
Film;
Motion Picutres;
Superstar;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Marketing;
Entertainment;
Sports;
Media;
Film Entertainment;
Innovation Strategy;
Talent and Talent Management;
Strategy;
Digital Strategy;
Sports Industry;
Media and Broadcasting Industry;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the...
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Keywords:
Airbnb;
Competitiveness;
Threats;
Disruption;
Lodging Industry;
Long-term Growth;
Loyalty Program;
Marriot;
Online Platforms;
Online Travel Agencies;
Digital Platforms;
Disruptive Innovation;
Competitive Strategy;
Competition;
Customer Focus and Relationships;
Customer Satisfaction;
Internet and the Web;
Tourism Industry;
Travel Industry;
Accommodations Industry
Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
- September 2017
- Teaching Note
Marketing Transformation at Mastercard
By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040.
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- September 2017 (Revised May 2019)
- Case
Goldman Sachs' Digital Journey
By: Sunil Gupta and Sara Simonds
Lloyd Blankfein, Chairman and CEO of Goldman Sachs, proclaimed, “We are a technology firm. We are a platform.” By 2017, he led a series of initiatives to translate this vision into reality. These included giving clients access to its proprietary database without...
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Keywords:
Finance;
Information Technology;
Digital Platforms;
Strategy;
Transformation;
Digital Strategy;
Digital Transformation
Gupta, Sunil, and Sara Simonds. "Goldman Sachs' Digital Journey." Harvard Business School Case 518-039, September 2017. (Revised May 2019.)
- September 2017
- Case
NBCUniversal Telemundo: Transforming Latino Television
By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,...
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Keywords:
Television Industry;
Television Advertising;
Broadcasting;
Telecommunications;
Internet;
Television Entertainment;
Internet and the Web;
Advertising;
Digital Platforms;
Digital Marketing;
Telecommunications Industry;
Media and Broadcasting Industry;
Miami
McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
- September–October 2017
- Article
Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers
By: Marco Iansiti and Karim R. Lakhani
A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and...
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Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.