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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
When I was a kid, "The Graduate" was a generation-defining hit movie, with Dustin Hoffman playing an aimless college graduate. In the...
- March, 2021
- Article
Ushering in Safe, Effective, Secure, and Ethical Medicine in the Digital Era
By: William J. Gordon, Andrea Coravos and Ariel Dora Stern
From clinical trials to care delivery, advanced, digitally enabled technologies and analytics offer new approaches to how we think about medicine, health, and biology. The COVID-19 pandemic has accelerated this conversation, and forced a roadmap, once measured in years...
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- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation and Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
Technology;
Software;
Technology Platform;
Apparel and Accessories Industry;
Technology Industry;
North America
- February 2021
- Module Note
Intellectual Property Strategy
By: Andy Wu and Aticus Peterson
Managing intellectual property (IP) in information technology—digital technologies like software or computing hardware—requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses...
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- February 2021
- Case
Digital Manufacturing at Amgen
By: Shane Greenstein, Kyle Myers and Sarah Mehta
This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is...
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Keywords:
Digital Technologies;
Change;
Change Management;
Decision Making;
Cost vs Benefits;
Decisions;
Information;
Data and Data Sets;
Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Jobs and Positions;
Knowledge;
Leadership;
Organizational Culture;
Science;
Strategy;
Technology;
Technology Adoption;
Biotechnology Industry;
Pharmaceutical Industry;
United States;
California;
Puerto Rico;
Rhode Island
- January 2021
- Case
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley and James Barnett
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as...
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- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
Innovation;
Scaling;
Data Analytics;
Turnaround;
Technological Innovation;
Technology;
Strategy;
Management;
Marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth and Development;
Competitive Advantage;
Employees;
Training;
Leadership Development;
Food and Beverage Industry;
Technology Industry;
United States
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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- November 2020 (Revised January 2021)
- Supplement
Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems
By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the...
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- November 2020
- Article
Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not...
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- October 2020
- Case
PraDigi Open Learning: Transforming Rural India
By: John J-H Kim and Malini Sen
Pratham is a non-governmental organization, focusing on high-quality, low-cost and replicable interventions to address gaps in the Indian education system. Co-founder Madhav Chavan is interested in using technology for education but differed in the way it is used in...
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- September 2020
- Case
Hot Wheels: Launching The Mixed Play Experience
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...
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- September 2020
- Case
True North: Pioneering Analytics, Algorithms and Artificial Intelligence
By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...
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- September 2020
- Article
Regulatory Sandboxes: A Cure for mHealth Pilotitis?
By: Abhishek Bhatia, Rahul Matthan, Tarun Khanna and Satchit Balsari
Mobile health (mHealth) and related digital health interventions in the past decade have not always scaled globally as anticipated earlier despite large investments by governments and philanthropic foundations. The implementation of digital health tools has suffered...
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- August 2020 (Revised January 2021)
- Case
Nubank: Democratizing Financial Services
By: Michael Chu, Carla Larangeira and Pedro Levindo
Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what...
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- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation—a grant-making philanthropy with a mission to transform learning outcomes for 20...
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Keywords:
Organizational Behavior;
Cultural Change;
Digital;
Digital Transformation;
Innovation;
Experimentation;
Metrics;
Education Reform;
Non-profit;
Frugal Innovation;
Scale;
Ecosystem;
Government;
Education;
Social Enterprise;
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Innovation Leadership;
Nonprofit Organizations;
Growth and Development Strategy;
Technology;
India
- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation—a grant-making philanthropy with a mission to transform learning outcomes for 20...
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Keywords:
Organizational Behavior;
Organizational Alignment;
Culture Change;
Digital;
Digital Transformation;
Innovation;
Experimentation;
Metrics;
Education Reform;
Non-profit;
Frugal Innovation;
Scale;
Ecosystem;
Government;
Education;
Social Enterprise;
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Alignment;
Innovation Leadership;
Nonprofit Organizations;
Growth and Development Strategy;
Technology;
India
- July 2020
- Case
Driving Transformation at the Majid Al Futtaim Group
By: Suraj Srinivasan and Esel Çekin
The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,...
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- June 2020 (Revised August 2020)
- Case
Majid Al Futtaim Retail Geographic Expansion: Brick or Click?
By: Juan Alcácer and Alpana Thapar
This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the...
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- June 2020
- Case
RBC: Transforming Transformation (A)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
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Keywords:
Service Delivery;
Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada
- June 2020
- Supplement
RBC: Transforming Transformation (B)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
View Details
Keywords:
Service Delivery;
Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada