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    • All HBS Web  (7)
      • Faculty Publications  (2)

      Digital Paywall Remove Digital Paywall →

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      • 2019
      • Working Paper

      The Comprehensive Effects of a Digital Paywall Sales Strategy

      By: Doug J. Chung, Ho Kim and Reo Song
      This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription...  View Details
      Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
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      Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
      • February 2012 (Revised January 2013)
      • Case

      The New York Times Paywall

      By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
      On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper...  View Details
      Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry
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      Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
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