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HBS Course Catalog Digital Innovation and Transformation Course Number 2134 Professor Shane Greenstein Spring; Q3Q4; 3.0 credits 28 Sessions Blog...
HBS Course Catalog Digital Innovation and Transformation Course Number 2134 Professor Shane Greenstein Spring; Q3Q4; 3.0 credits 28 Sessions Blog...
- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
innovation;
Scaling;
Data Analytics;
Turnaround;
Technological innovation;
Technology;
Strategy;
Management;
Marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth And Development;
Competitive Advantage;
Employees;
Training;
Leadership Development;
Food And Beverage Industry;
Technology Industry;
United States
Groysberg, Boris, Sarah L. Abbott, and Susan Seligson. "Tech with a Side of Pizza: How Domino's Rose to the Top." Harvard Business School Case 421-057, January 2021. (Revised February 2021.)
- December 2020 (Revised February 2021)
- Case
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)
By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical...
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Keywords:
Digital Technology;
Customer-centricity;
innovation;
Customer Focus;
Talent;
Talent Management;
Leadership;
innovation And Invention;
Transformation;
Organizational Culture;
Customer Focus And Relationships;
Change Management;
Talent And Talent Management;
Supply Chain;
Mission And Purpose
Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Case 421-037, December 2020. (Revised February 2021.)
- 2020
- Working Paper
Biased Sampling of Early Users and the Direction of Startup Innovation
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use...
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Keywords:
Online Platforms;
User Research;
Market Platforms;
Business Startups;
Product Launch;
Gender
Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Biased Sampling of Early Users and the Direction of Startup Innovation." Harvard Business School Working Paper, No. 21-059, November 2020.
- October 2020
- Supplement
OpenIDEO (B)
By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe...
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Keywords:
Innovation Competitions;
Ideo;
Contests;
Contest Design;
Platforms And Ecosystems;
Open Innovation;
Open And User Innovation Strategy;
Diversity;
Design;
Social Entrepreneurship;
Global Range;
Collaborative innovation And Invention;
innovation Strategy;
Organizational Change And Adaptation;
Social And Collaborative Networks;
Health Pandemics;
Health;
Information;
Business And Community Relations
Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
- September 2020
- Case
Algramo
By: Michael Chu, Monica Silva and Mariana Cal
Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores...
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Keywords:
Packaging-as-a-wallet;
Plastic Waste;
Business At The Base Of The Pyramid;
Reusable Packaging;
Alliances With Fmcgs To Meet Esg Goals;
Social Entrepreneurship;
Environmental Sustainability;
Strategy;
Value Creation;
Goals And Objectives;
Business Model;
Consumer Products Industry;
Latin America;
South America;
Chile
- September 2020
- Case
Hot Wheels: Launching The Mixed Play Experience
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...
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Keywords:
Toys;
Go-to-market Strategy;
Product Development;
Technological innovation;
Product Launch;
Product Positioning;
Decision Making;
Marketing;
Strategy;
Los Angeles
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020.
- September 2020 (Revised December 2020)
- Case
Hot Wheels at Mattel: Reinventing the Wheel
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the...
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Keywords:
Toys;
Industry Evolution;
Digital Transformation;
innovation Strategy;
Product Development;
Growth And Development Strategy;
Technological innovation;
Organizational Change And Adaptation;
Decision Making
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.)
- September 2020
- Case
Lojas Americanas: Project DNA and the 'People Machine'
By: Boris Groysberg, Eric Lin and Sarah L. Abbott
Lojas Americanas (“Americanas”) was one of the largest retailers in Brazil. Via its stores, digital platform and Innovation Engine, the company served more than 38 million people. In recent years, Americanas had enjoyed rapid growth; growing from 98 stores in 2001 to...
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Keywords:
Retail;
Data Analytics;
Growth And Development;
Data And Data Sets;
Analysis;
Training;
Performance;
Employees;
Management;
Human Resources;
Leadership Development;
Retail Industry;
Brazil
Groysberg, Boris, Eric Lin, and Sarah L. Abbott. "Lojas Americanas: Project DNA and the 'People Machine'." Harvard Business School Case 421-038, September 2020.
- Article
Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study
By: Noy Alon, Ariel Dora Stern and John Torous
BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous...
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Keywords:
Mobile Health;
Smartphone;
Food And Drug Administration;
Risk-based Framework;
Health Care And Treatment;
Mobile Technology;
Software
Alon, Noy, Ariel Dora Stern, and John Torous. "Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study." JMIR mHealth and uHealth 8, no. 10 (October 2020).
- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation—a grant-making philanthropy with a mission to transform learning outcomes for 20...
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Keywords:
Organizational Behavior;
Cultural Change;
digital;
Digital Transformation;
innovation;
Experimentation;
Metrics;
Education Reform;
Non-profit;
Frugal Innovation;
Scale;
Ecosystem;
Government;
Education;
Social Enterprise;
Leadership;
Leading Change;
Change Management;
Organizational Culture;
innovation Leadership;
Nonprofit Organizations;
Growth And Development Strategy;
Technology;
India
Hill, Linda A., and Emily Tedards. "Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A)." Harvard Business School Case 421-015, July 2020. (Revised January 2021.)
- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation—a grant-making philanthropy with a mission to transform learning outcomes for 20...
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Keywords:
Organizational Behavior;
Organizational Alignment;
Culture Change;
digital;
Digital Transformation;
innovation;
Experimentation;
Metrics;
Education Reform;
Non-profit;
Frugal Innovation;
Scale;
Ecosystem;
Government;
Education;
Social Enterprise;
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Alignment;
innovation Leadership;
Nonprofit Organizations;
Growth And Development Strategy;
Technology;
India
Hill, Linda A., and Emily Tedards. "Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)." Harvard Business School Case 421-021, July 2020. (Revised January 2021.)
- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
By: Emily Truelove, Linda A. Hill and Emily Tedards
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
digital;
Digital Transformation;
innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (cpg);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change And Adaptation;
Disruption;
innovation And Invention
Truelove, Emily, Linda A. Hill, and Emily Tedards. "Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within." Harvard Business School Case 421-012, July 2020.
- 2020
- Book
Capitalism at Risk: How Business Can Lead
Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass...
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Keywords:
Capitalism;
Business And Society;
Economic Systems;
Economic Growth;
Policy;
Leading Change;
Corporate Social Responsibility And Impact;
Business And Community Relations;
Corporate Strategy
Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the...
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Keywords:
Future Of Work;
Retail;
Ecommerce;
Alibaba;
Consumer Products;
innovation;
innovation And Invention;
Product Development;
Consumer Behavior;
Consumer Products Industry;
Retail Industry;
China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- May 2020
- Case
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)
By: Linda A. Hill, Allison J. Wigen and Emily Tedards
Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight...
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Keywords:
innovation;
digital;
Change;
Culture;
Management;
Talent;
Supply Chain;
Pharmaceutical Companies;
Customer-centricity;
Collaboration;
Cross-functional Management;
Purpose;
Leadership;
innovation And Invention;
Transformation;
Organizational Culture;
Change Management;
Talent And Talent Management;
Customer Focus And Relationships;
Supply Chain;
Decision Making;
Mission And Purpose
Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020.
- April 2020 (Revised August 2020)
- Case
CredEx Fintech: Business Model Transformation During the Digital Era
By: Laura Huang, Raphael Amit and Xu Han
Founded in 2010, CredEx has been a fast and constant innovator in the microfinance industry in China. Tang Xia, CEO and co-founder of CredEx, has led the company through a number of profound business model innovations in response to external environment changes, which...
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Keywords:
Digitization;
Fintech;
Business Model;
innovation And Invention;
Transformation;
Microfinance;
Organizational Change And Adaptation
Huang, Laura, Raphael Amit, and Xu Han. "CredEx Fintech: Business Model Transformation During the Digital Era." Harvard Business School Case 420-080, April 2020. (Revised August 2020.)
- March 2020
- Module Note
Business Model Transformation in the Platform Age
By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their...
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Keywords:
Platforms;
Platform Businesses;
Platform Disruption;
Online Technology;
Business Model;
Transformation
Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
- 2020
- Working Paper
Design in the Age of Artificial Intelligence
By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about...
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Keywords:
Artificial Intelligence;
Design Thinking;
Technological innovation;
Design;
Change;
Theory
Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
- Article
Seize the Power
By: Stefan Thomke
A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found...
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- January 2020
- Case
The Origins of Bell Labs
By: Tom Nicholas and John Masko
In 1947, scientists at Bell Labs invented the transistor—a tiny signal amplifier that would go on to become the fundamental building block of the digital age. But, confounding most traditional economic assumptions, it was not a vigorous startup that made this momentous...
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Keywords:
Business History;
innovation Leadership;
Technological innovation;
Patents;
Monopoly;
Organizational Structure;
Competitive Strategy;
Telecommunications Industry;
Boston;
Massachusetts;
New York (city, Ny)
Nicholas, Tom, and John Masko. "The Origins of Bell Labs." Harvard Business School Case 820-081, January 2020.
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HBS Course Catalog Digital Innovation and Transformation Course Number 2134 Professor Shane Greenstein Spring; Q3Q4; 3.0 credits 28 Sessions Blog...
HBS Course Catalog Digital Innovation and Transformation Course Number 2134 Professor Shane Greenstein Spring; Q3Q4; 3.0 credits 28 Sessions Blog...