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    • Faculty Publications  (21)

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    • All HBS Web  (3,099)
      • Faculty Publications  (21)

      Digital Enterprise Remove Digital Enterprise →

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      Building the Digital Manufacturing Enterprise of the Future at Siemens
      digital enterprise Archives - Digital Innovation and Transformation
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • 2020
      • Working Paper

      From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network

      By: Shelley Xin Li and Tatiana Sandino
      We examine the effects of a best practices initiative on an enterprise social network (ESN) with a natural field experiment in a large grocery store chain. Our results do not show an immediate improvement in sales, but do show 3.67-percent higher sales for the...  View Details
      Keywords: Retail; Knowledge Sharing; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Knowledge Sharing; Management Systems; Europe
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      Li, Shelley Xin, and Tatiana Sandino. "From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network." Harvard Business School Working Paper, No. 21-085, February 2021.
      • October 2020
      • Teaching Note

      Swissgrid: Enterprise Risk Management in a Digital Age

      By: Robert S. Kaplan and Anette Mikes
      This note was prepared by HBS Professor Robert Kaplan and Professor Anette Mikes (University of Oxford) for the purpose of aiding classroom instructors in the use of “Swissgrid: Enterprise Risk Management in a Digital Age,” HBS No. 119-045.  View Details
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      Kaplan, Robert S., and Anette Mikes. "Swissgrid: Enterprise Risk Management in a Digital Age." Harvard Business School Teaching Note 121-035, October 2020.
      • 2020
      • Book

      Capitalism at Risk: How Business Can Lead

      By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
      Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass...  View Details
      Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility And Impact; Business And Community Relations; Corporate Strategy
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      Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
      • June 2020
      • Case

      RBC: Transforming Transformation (A)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...  View Details
      Keywords: Service Delivery; Technology; Transformation; Change Management; Collaborative Innovation And Invention; Innovation And Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups And Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
      • June 2020
      • Supplement

      RBC: Transforming Transformation (B)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...  View Details
      Keywords: Service Delivery; Technology; Transformation; Change Management; Collaborative Innovation And Invention; Innovation And Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups And Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (B)." Harvard Business School Supplement 920-045, June 2020.
      • March 2020
      • Case

      Maven Clinic: Women's Health in the Digital Age

      By: Ariel D. Stern and Sarah Mehta
      In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners...  View Details
      Keywords: Business Growth And Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care And Treatment; Strategy; Technology; Software; Health Industry; Technology Industry; United States
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      Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
      • March–April 2020
      • Article

      Avoid the Pitfalls of A/B Testing

      By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
      Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these...  View Details
      Keywords: A/b Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement And Metrics
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      Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
      • January 2020
      • Case

      Freelancer, Ltd.

      By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
      Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...  View Details
      Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Online Technology; Growth And Development Strategy; Information Industry; Australia; United States; Philippines
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      Stanton, Christopher, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Case 820-075, January 2020.
      • June 2019 (Revised October 2019)
      • Technical Note

      Note on the Future of Commerce

      By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
      In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises...  View Details
      Keywords: Trade; Demand And Consumers; Demographics; Transformation; Global Range; Organizational Change And Adaptation; Business Model; Leading Change; Retail Industry; Consumer Products Industry
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      Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "Note on the Future of Commerce." Harvard Business School Technical Note 819-017, June 2019. (Revised October 2019.)
      • December 2018 (Revised March 2020)
      • Case

      Modern Automation (A): Artificial Intelligence

      By: William R. Kerr and James Palano
      This primer is meant to be a field guide to the late 2010s' surge in business use of "Artificial Intelligence" (AI), or enterprise software based in machine learning. First, it provides an overview of the key trends—digitization, connectivity, the continuation of...  View Details
      Keywords: Artificial Intelligence; Digitization; Connectivity; Computing; Future Of Work; Automation; Technology; Technology Adoption; Employment; Management; Information Technology
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      Kerr, William R., and James Palano. "Modern Automation (A): Artificial Intelligence." Harvard Business School Case 819-084, December 2018. (Revised March 2020.)
      • November 2018
      • Case

      Swissgrid: Enterprise Risk Management in a Digital Age

      By: Robert S. Kaplan and Anette Mikes
      Kurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation and liberalization of the European energy market. With 41 connections to other European...  View Details
      Keywords: Enterprise Risk Management; Energy Transmission; Risk And Uncertainty; Risk Management; Energy; Energy Industry; Utilities Industry; Switzerland
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      Kaplan, Robert S., and Anette Mikes. "Swissgrid: Enterprise Risk Management in a Digital Age." Harvard Business School Case 119-045, November 2018.
      • 2017
      • Book

      Global Marketing Management: A Casebook

      By: John A. Quelch

      During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often...  View Details

      Keywords: Marketing; Management; Globalization; Competitive Strategy
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      Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
      • June 2016
      • Case

      Publicis Groupe 2016: Maurice and the Millennials

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he...  View Details
      Keywords: Managing Change; Transformations; digital; Millennials; Change; Innovation; Acquisitions; Merger; Culture; Advertising Agency; Marketing; Reorganization; Organizational Change And Adaptation; Technology; Change Management; Restructuring; Management Succession; Marketing; Mergers And Acquisitions; Transformation; Innovation And Invention; Advertising Industry
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
      • May 2016 (Revised April 2018)
      • Case

      Building the Digital Manufacturing Enterprise of the Future at Siemens

      By: Willy Shih
      This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...  View Details
      Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery And Machining; Information Technology; Technology Platform; Technological Innovation; Production; Supply Chain; Life Cycle; Software; Technology Networks; Manufacturing Industry; Germany
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      Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
      • July 16, 2015
      • Article

      How Small Businesses Can Fend Off Hackers

      By: Lou Shipley
      If you wanted to hack a business, which one would you pick: A Fortune 500 company with a large digital-security budget and a team dedicated to protecting its cyberassets? Or a small enterprise that doesn’t employ a single IT security specialist? Security breaches at...  View Details
      Keywords: Hack; Data Security; Small Business; Data And Data Sets; Safety; Technology
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      Shipley, Lou. "How Small Businesses Can Fend Off Hackers." Wall Street Journal (July 16, 2015).
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge...  View Details
      Keywords: Entertainment; Business; Strategy; Media; Sports; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk And Uncertainty; Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment And Recreation Industry; Publishing Industry
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      Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Company, 2013.
      • 2009
      • Chapter

      Creating Superior Customer Value in a Connected World

      By: Ranjay Gulati
      "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing...  View Details
      Keywords: Customer Satisfaction; Customer Value And Value Chain; Consumer Behavior; Product Design; Social And Collaborative Networks; Value Creation
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      Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
      • October 2007 (Revised January 2008)
      • Case

      The Transformation of Thomson

      By: David J. Collis and Troy Smith
      Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded...  View Details
      Keywords: Transformation; Leading Change; Growth And Development Strategy; Organizational Change And Adaptation; Competitive Strategy; Corporate Strategy; Media And Broadcasting Industry; Technology Industry; France
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      Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
      • May 2007 (Revised May 2008)
      • Case

      Digital Divide Data: A Social Enterprise in Action

      By: Herman B. Leonard, Marc J. Epstein and Wendy Smith
      Keywords: Social enterprise; Leadership
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      Leonard, Herman B., Marc J. Epstein, and Wendy Smith. "Digital Divide Data: A Social Enterprise in Action." Harvard Business School Case 307-106, May 2007. (Revised May 2008.)
      • 2001
      • Chapter

      Transforming Life, Transforming Business: The Life Science Revolution

      By: Juan Enriquez and Ray A. Goldberg
      Keywords: Science-based Business; Organizational Change And Adaptation; Human Needs; Welfare; Transformation
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      Enriquez, Juan, and Ray A. Goldberg. "Transforming Life, Transforming Business: The Life Science Revolution." In The Digital Enterprise: How To Reshape Your Business For A Connected World, edited by Nicholas G. Carr. Boston: Harvard Business School Press, 2001.
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      Are you looking for?

      Building the Digital Manufacturing Enterprise of the Future at Siemens
      digital enterprise Archives - Digital Innovation and Transformation
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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