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Diageo
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- October 2016
- Teaching Note
Diageo and Mey Icki: Turkish Delight or Turkish Hangover?
By: Dante Roscini and Gamze Yucaoglu
Teaching Note for HBS No. 717-005.
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- August 2016 (Revised July 2017)
- Case
Diageo and Mey Icki: Turkish Delight or Turkish Hangover?
By: Dante Roscini and Gamze Yucaoglu
In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned about new...
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- November 2014
- Teaching Plan
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo
This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.
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Keywords:
Africa;
Diageo;
Nigeria;
Kenya;
Guiness;
Sourcing;
Supply Chain;
Business Government Relations;
Developing Markets;
General Management;
Agribusiness;
Supply Chain Management;
Business and Government Relations;
Marketing;
Developing Countries and Economies;
Strategy;
Food and Beverage Industry;
Africa;
Kenya;
Nigeria;
United Kingdom
- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick...
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- September 2012 (Revised September 2015)
- Case
Doing Business in Turkey
By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP...
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- December 2009
- Teaching Note
Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good (TN)
By: Rosabeth M. Kanter and Matthew Bird
Teaching Note for [310010].
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- July 2009 (Revised December 2009)
- Case
Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good
By: Rosabeth M. Kanter and Matthew Bird
James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the disheartening news in the first week of December 2008. For the second time in six months, the Kenyan Finance Ministry had raised...
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- November 2005 (Revised October 2012)
- Case
The Auction for Burger King (A)
By: Carliss Y. Baldwin and James Quinn
Paul Walsh, CEO of Diageo, must evaluate bids received in an auction of the Burger King restaurant unit. Describes how Diageo came to own Burger King, the attempts to turn the unit around, the strategic reasons for its sale, the auction process, and various bidders'...
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