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      Marketing and Public Policy: Transformative Research in Developing Markets
      Long-run Returns to Impact Investing in Emerging Markets and Developing Economies
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      • April 2021
      • Article

      Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

      By: K. Francis Park, Robert Seamans and Feng Zhu
      We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...  View Details
      Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; market Platforms; market Entry And Exit; Newspapers; Television Entertainment; History; Journalism And News Industry; Media And Broadcasting Industry
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      Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
      • 2021
      • Working Paper

      Assessing the Strength of Network Effects in Social Network Platforms

      By: Marco Iansiti
      Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While...  View Details
      Keywords: Social Networks; Platform Competition; Network Effects; Competition
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      Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
      • February 2021
      • Case

      AptDeco: Circular Economy Furniture Marketplace

      By: Ayelet Israeli and Jamie Merkrebs
      AptDeco, a used furniture marketplace was growing rapidly in the tri-state area. The Co-Founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...  View Details
      Keywords: E-commerce; E-commerce Strategy; Mobile; Digital Marketing; Word-of-mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; Growth Management; marketing Strategy; Entrepreneurship; market Platforms; marketing Channels; Online Advertising; Consumer Behavior; Acquisition; Growth And development Strategy; Two-sided Platforms; Customer Focus And Relationships; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, Ny); New York (state, Us)
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      Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021.
      • January 2021
      • Case

      Egon Zehnder: Beyond Search?

      By: Ashish Nanda and Margaret Cross
      In 2019, Egon Zehnder chair Jill Ader and CEO Edilson Camara faced a critical question: how should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm’s advisory practice had grown as a conglomeration of grassroots...  View Details
      Keywords: Professional Services Firms; Executive Search Firms; Professionalism; Partnership; Executive Coaching; Leadership development; Expansion; Decision Making; Strategy; Switzerland; London
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      Nanda, Ashish, and Margaret Cross. "Egon Zehnder: Beyond Search?" Harvard Business School Case 721-430, January 2021.
      • January 2021 (Revised February 2021)
      • Case

      Tech with a Side of Pizza: How Domino's Rose to the Top

      By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
      After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...  View Details
      Keywords: Digital Marketing; Digital Technology; Innovation; Scaling; Data Analytics; Turnaround; Technological Innovation; Technology; Strategy; Management; marketing; Operations; Human Resources; Entrepreneurship; Change Management; Analysis; Performance; Customers; Growth And development; Competitive Advantage; Employees; Training; Leadership development; Food And Beverage Industry; Technology Industry; United States
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      Groysberg, Boris, Sarah L. Abbott, and Susan Seligson. "Tech with a Side of Pizza: How Domino's Rose to the Top." Harvard Business School Case 421-057, January 2021. (Revised February 2021.)
      • January 2021 (Revised January 2021)
      • Case

      Jumia's Path to Profitability

      By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
      The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...  View Details
      Keywords: Retail; Business Models; Business Model; Business Startups; Emerging markets; For-profit Firms; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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      Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021. (Revised January 2021.)
      • January 2021
      • Case

      Pearson: Efficacy 2.0

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
      Pearson, that billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new...  View Details
      Keywords: Efficacy; Learning; Outcome Or Result; Measurement And Metrics; Brands And Branding; marketing Communications; Strategic Planning; Education Industry
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021.
      • December 2020
      • Case

      Tencent: Combining Technology and Culture

      By: Elie Ofek, Billy Chan and Dawn H. Lau
      Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...  View Details
      Keywords: Media Franchise; marketing; market Entry And Exit; Product Launch; Strategy; Culture; China
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      Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
      • December 2020
      • Case

      Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

      By: Rembrand Koning, Elie Ofek and Nicole Keller
      An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.  View Details
      Keywords: Entrepreneurship; Innovation And Invention; Growth And development Strategy; marketing Strategy; United States
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      Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020.
      • December 2020
      • Case

      Château Margaux: Serving Up the Third Wine

      By: Elie Ofek
      In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind...  View Details
      Keywords: Brand Management; Pricing; Wine Industry; marketing Strategy; Product marketing; Performance Evaluation; Price; Distribution Channels; Growth And development Strategy; France
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      Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
      • November 2020
      • Teaching Note

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli
      Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....  View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2b Vs. B2c; B2b2c; Health & Wellness; Ai; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; Dtc; Direct To Consumer Marketing; Us Health Care; "usa,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth And development Strategy; Business Startups; Science-based Business; Health; Innovation And Invention; marketing; Technology; Business Growth And Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food And Beverage Industry; Israel; United States
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      Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
      • 2020
      • Working Paper

      Hospital Allocation and Racial Disparities in Health Care

      By: Amitabh Chandra, Pragya Kakani and Adam Sacarny
      We develop a simple framework to measure the role of hospital allocation in racial disparities in health care and use it to study Black and white Medicare patients who are treated for heart attacks—a condition where virtually everyone receives care, hospital care is...  View Details
      Keywords: Health Care And Treatment; Equality And Inequality; Race; Analysis
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      Chandra, Amitabh, Pragya Kakani, and Adam Sacarny. "Hospital Allocation and Racial Disparities in Health Care." NBER Working Paper Series, No. 28018, November 2020.
      • October 2020 (Revised December 2020)
      • Case

      AfricInvest: A Pan-African Investment Platform

      By: Victoria Ivashina and Youssef Abdel Aal
      The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small...  View Details
      Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East
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      Ivashina, Victoria, and Youssef Abdel Aal. "AfricInvest: A Pan-African Investment Platform." Harvard Business School Case 221-037, October 2020. (Revised December 2020.)
      • October 2020
      • Case

      Epic Games: Nineteen Eighty-Fortnight

      By: Andy Wu, Miaomiao Zhang and Christopher Zhang
      In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems....  View Details
      Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, And Gambling; Mobile Technology; Lawsuits And Litigation; Entrepreneurship; Competitive Strategy; United States
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      Wu, Andy, Miaomiao Zhang, and Christopher Zhang. "Epic Games: Nineteen Eighty-Fortnight." Harvard Business School Case 721-395, October 2020.
      • 2020
      • Working Paper

      The Stock Market Value of Human Capital Creation

      By: Matthias Regier and Ethan Rouen
      We develop measures of firm-level human capital creation from publicly disclosed personnel expenses (PE) and examine the stock market valuation of these characteristics. Separately measuring human capital creation efficacy and opportunity, we first show...  View Details
      Keywords: Intangibles; Market Valuation; Human Capital; Stocks; Financial markets; Valuation
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      Regier, Matthias, and Ethan Rouen. "The Stock Market Value of Human Capital Creation." Harvard Business School Working Paper, No. 21-047, October 2020.
      • October 5, 2020
      • Editorial

      Robots Save Us Time—But Do They Make Us Happier?

      By: A.V. Whillans, Emanuel de Bellis, Fabian Nindl and Tobias Schlager
      Autonomous products such as robotic vacuum cleaners, lawn mowers, and playmates for our pets are meant to improve people’s lives—but do they actually make consumers happier? The authors share the results of recent research which found that owning autonomous products...  View Details
      Keywords: Technology; Consumer Behavior; Attitudes; Customer Satisfaction; marketing Communications
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      Whillans, A.V., Emanuel de Bellis, Fabian Nindl, and Tobias Schlager. "Robots Save Us Time—But Do They Make Us Happier?" Harvard Business Review Digital Articles (October 5, 2020).
      • 2020
      • Working Paper

      Estimating Causal Effects in the Presence of Partial Interference Using Multivariate Bayesian Structural Time Series Models

      By: Fiammetta Menchetti and Iavor Bojinov
      Researchers regularly use synthetic control methods for estimating causal effects when a sub-set of units receive a single persistent treatment, and the rest are unaffected by the change. In many applications, however, units not assigned to treatment are nevertheless...  View Details
      Keywords: Causal Inference; Partial Interference; Synthetic Controls; Bayesian Structural Time Series; Mathematical Methods
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      Menchetti, Fiammetta, and Iavor Bojinov. "Estimating Causal Effects in the Presence of Partial Interference Using Multivariate Bayesian Structural Time Series Models." Harvard Business School Working Paper, No. 21-048, October 2020.
      • October 2020
      • Article

      Comparative Statics for Size-Dependent Discounts in Matching Markets

      By: David Delacretaz, Scott Duke Kominers and Alexandru Nichifor
      We prove a natural comparative static for many-to-many matching markets in which agents’ choice functions exhibit size-dependent discounts: reducing the extent to which some agent discounts additional partners leads to improved outcomes for the agents on the other side...  View Details
      Keywords: Size-dependent Discounts; Path-independence; Respect For Improvements; market Design; Mathematical Methods
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      Delacretaz, David, Scott Duke Kominers, and Alexandru Nichifor. "Comparative Statics for Size-Dependent Discounts in Matching Markets." Journal of Mathematical Economics 90 (October 2020): 127–131.
      • September 2020 (Revised January 2021)
      • Case

      Comviva: Exploring New Frontiers (A)

      By: Dante Roscini and Mahima Rao-Kachroo
      Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and...  View Details
      Keywords: Internet; Acquisition; Emerging markets; Cross-cultural And Cross-border Issues; Mobile Technology; Growth And development Strategy; Telecommunications Industry; India; South Asia
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      Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
      • September 2020
      • Case

      Hot Wheels: Launching The Mixed Play Experience

      By: Elie Ofek, Andres Terech and Nicole Tempest Keller
      Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...  View Details
      Keywords: Toys; Go-to-market Strategy; Product development; Technological Innovation; Product Launch; Product Positioning; Decision Making; marketing; Strategy; Los Angeles
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      Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020.
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