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    • All HBS Web  (1,918)
      • Faculty Publications  (80)

      Design Thinking Remove Design Thinking →

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      • July 2023
      • Teaching Note

      Zipline: The World’s Largest Drone Delivery Network

      By: Tarun Khanna and Felicia Belostecinic
      Teaching Note for HBS Case 721-366, "Zipline: The World’s Largest Drone Delivery Network."  View Details
      Keywords: Design Thinking; Innovation; Strategy; Emerging Market
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      Khanna, Tarun, and Felicia Belostecinic. "Zipline: The World’s Largest Drone Delivery Network." Harvard Business School Teaching Note 724-364, July 2023.
      • April 2023
      • Technical Note

      An Art & A Science: How to Apply Design Thinking to Data Science Challenges

      By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
      We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure...  View Details
      Keywords: Decision Making; Framework; Analytics and Data Science
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      Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "An Art & A Science: How to Apply Design Thinking to Data Science Challenges." Harvard Business School Technical Note 623-070, April 2023.
      • March 2023 (Revised July 2023)
      • Case

      Deepa Bachu (A): Design Thinking at Pensaar Design

      By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
      In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The...  View Details
      Keywords: Buildings and Facilities; Design; Education; Training; Labor; Working Conditions; Management; Business or Company Management; Operations; Production; Organizations; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Failure; Success; Performance; Performance Improvement; Programs; Relationships; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Social Psychology; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
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      Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised July 2023.)
      • March 2023
      • Supplement

      Deepa Bachu (B): Insights and Experiments at Pensaar Design

      By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
      In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The...  View Details
      Keywords: Buildings and Facilities; Design; Education; Training; Labor; Working Conditions; Management; Business or Company Management; Operations; Production; Organizations; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Failure; Success; Performance; Performance Improvement; Programs; Relationships; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Social Psychology; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
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      Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (B): Insights and Experiments at Pensaar Design." Harvard Business School Supplement 923-034, March 2023.
      • 2022
      • Working Paper

      Stories, Statistics and Memory

      By: Thomas Graeber, Christopher Roth and Florian Zimmermann
      For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances...  View Details
      Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking
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      Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
      • November 2022
      • Teaching Note

      Proximie: Using XR Technology to Create Borderless Operating Rooms

      By: Ariel D. Stern, Alpana Thapar and Menna Hassan
      Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),...  View Details
      Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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      Stern, Ariel D., Alpana Thapar, and Menna Hassan. "Proximie: Using XR Technology to Create Borderless Operating Rooms." Harvard Business School Teaching Note 623-034, November 2022.
      • 2022
      • Chapter

      Redirecting Rawlsian Reasoning Toward the Greater Good

      By: Joshua D. Greene, Karen Huang and Max Bazerman
      In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing...  View Details
      Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making
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      Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
      • August 2021
      • Background Note

      A Note on Design Thinking

      By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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      MacCormack, Alan, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger, and Joyce J. Kim. "A Note on Design Thinking." Harvard Business School Background Note 322-042, August 2021.
      • 2021
      • Book

      The Four Elements: Finding Right Livelihood in the 21st Century

      By: Timothy Butler
      This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr....  View Details
      Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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      Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
      • June 2021
      • Article

      Cognition and Emotion in Extreme Political Action: Individual Differences and Dynamic Interactions

      By: Leor Zmigrod and Amit Goldenberg
      Who is most likely to join and engage in extreme political action? While traditional theories have focused on situational factors or group identity attributes, an emerging science illustrates that tendencies for extreme political action may also be rooted in...  View Details
      Keywords: Extreme Political Action; Ideology; Political Psychology; Cognition-emotion Interactions; Cognition and Thinking; Emotions; Personal Characteristics
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      Zmigrod, Leor, and Amit Goldenberg. "Cognition and Emotion in Extreme Political Action: Individual Differences and Dynamic Interactions." Current Directions in Psychological Science 30, no. 3 (June 2021): 218–227.
      • April 2021 (Revised June 2021)
      • Case

      IBM: Design Thinking

      By: Srikant M. Datar, Amram Migdal and Paul Hamilton
      This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told...  View Details
      Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
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      Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
      • 2021
      • Chapter

      Dis-Atlanticism: The West in an Era of Global Fragmentation

      By: Rawi Abdelal and Ulrich Krotz
      BOOK ABSTRACT: Is the EU a Success or a Failure? Should It Stay or Should It Go? Britain and the EU. The Big Waste or Essential to Feed Europe? The Common Agricultural Policy. Observers of the European Union could be forgiven in thinking that since its inception the EU...  View Details
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      Abdelal, Rawi, and Ulrich Krotz. "Dis-Atlanticism: The West in an Era of Global Fragmentation." In Key Controversies in European Integration. 3rd edition, edited by Hubert Zimmerman and Andreas Dür, 211–220. London: Red Globe Press, 2021.
      • April 13, 2021
      • Article

      Misinformation about Science in the Public Sphere

      By: Dietram A. Scheufele, Andrew J. Hoffman, Liz Neely and Czerne M. Reid
      This is an introduction to a special issue on a colloquium of the National Academies of Sciences, Engineering, and Medicine titled, “Advancing the science and practice of science communication: Misinformation about science in the public sphere.” This event was the...  View Details
      Keywords: Knowledge Dissemination; Communication Strategy; Science; Information
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      Scheufele, Dietram A., Andrew J. Hoffman, Liz Neely, and Czerne M. Reid. "Misinformation about Science in the Public Sphere." Proceedings of the National Academy of Sciences 118, no. 15 (April 13, 2021).
      • Fall 2020
      • Article

      Business Credit Programs in the Pandemic Era

      By: Samuel G. Hanson, Jeremy C. Stein, Adi Sunderam and Eric Zwick
      We develop a pair of models that speak to the goals and design of the sort of business-lending and corporate-bond purchase programs that have been introduced by governments in response to the ongoing COVID-19 pandemic. An overarching theme is that, in contrast to the...  View Details
      Keywords: COVID-19; Business Lending; Government Intervention; Econometric Models; Health Pandemics; Credit; Governance; Policy
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      Hanson, Samuel G., Jeremy C. Stein, Adi Sunderam, and Eric Zwick. "Business Credit Programs in the Pandemic Era." Brookings Papers on Economic Activity (Fall 2020).
      • September 2020
      • Article

      Regulatory Sandboxes: A Cure for mHealth Pilotitis?

      By: Abhishek Bhatia, Rahul Matthan, Tarun Khanna and Satchit Balsari
      Mobile health (mHealth) and related digital health interventions in the past decade have not always scaled globally as anticipated earlier despite large investments by governments and philanthropic foundations. The implementation of digital health tools has suffered...  View Details
      Keywords: COVID-19; mHealth; Digital Health; Design Thinking; Regulation; Intervention; Regulatory Sandbox; Health Care and Treatment; Technological Innovation; Design; Governing Rules, Regulations, and Reforms; India
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      Bhatia, Abhishek, Rahul Matthan, Tarun Khanna, and Satchit Balsari. "Regulatory Sandboxes: A Cure for mHealth Pilotitis?" Journal of Medical Internet Research 22, no. 9 (September 2020).
      • June 2020
      • Case

      RBC: Transforming Transformation (A)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...  View Details
      Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
      • June 2020
      • Supplement

      RBC: Transforming Transformation (B)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...  View Details
      Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (B)." Harvard Business School Supplement 920-045, June 2020.
      • 2020
      • Working Paper

      Design in the Age of Artificial Intelligence

      By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
      Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about...  View Details
      Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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      Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
      • November 26, 2019
      • Article

      Veil-of-Ignorance Reasoning Favors the Greater Good

      By: Karen Huang, Joshua D. Greene and Max Bazerman
      The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was...  View Details
      Keywords: Policy Making; Procedural Justice; Ethics; Decision Making; Policy; Fairness
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      Huang, Karen, Joshua D. Greene, and Max Bazerman. "Veil-of-Ignorance Reasoning Favors the Greater Good." Proceedings of the National Academy of Sciences 116, no. 48 (November 26, 2019).
      • November 2019
      • Case

      Apple, Einhorn, and iPrefs (Abridged)

      By: Carliss Y. Baldwin and W. Carl Kester
      In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business...  View Details
      Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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      Baldwin, Carliss Y., and W. Carl Kester. "Apple, Einhorn, and iPrefs (Abridged)." Harvard Business School Case 220-043, November 2019.
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