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Publications

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    • Faculty Publications  (55)

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    • All HBS Web  (5,907)
      • Faculty Publications  (55)

      Design Thinking Remove Design Thinking →

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      Design Thinking and Innovative Problem Solving
      Design Thinking and Innovation at Apple
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      • 2021
      • Chapter

      Dis-Atlanticism: The West in an Era of Global Fragmentation

      By: Rawi Abdelal and Ulrich Krotz
      BOOK ABSTRACT: Is the EU a Success or a Failure? Should It Stay or Should It Go? Britain and the EU. The Big Waste or Essential to Feed Europe? The Common Agricultural Policy. Observers of the European Union could be forgiven in thinking that since its inception the EU...  View Details
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      Abdelal, Rawi, and Ulrich Krotz. "Dis-Atlanticism: The West in an Era of Global Fragmentation." In Key Controversies in European Integration. 3rd edition, edited by Hubert Zimmerman and Andreas Dür, 211–220. London: Red Globe Press, 2021.
      • 2020
      • Working Paper

      The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy

      By: Dominika K. Sarnecka and Gary P. Pisano
      Over the past few decades, a consensus has emerged that breakthrough innovations emerge from exploration of novel terrain while more routine innovations are the product of exploitation. In this paper, we revisit this explore versus exploit dichotomy with an analysis...  View Details
      Keywords: Breakthrough Innovation; Exploration And Exploitation; Innovation and Invention; Technological Innovation
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      Sarnecka, Dominika K., and Gary P. Pisano. "The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy." Harvard Business School Working Paper, No. 21-071, December 2020.
      • Fall 2020
      • Article

      Business Credit Programs in the Pandemic Era

      By: Samuel Gregory Hanson, Adi Sunderam, Jeremy C. Stein and Eric Zwick
      We develop a pair of models that speak to the goals and design of the sort of business-lending and corporate-bond purchase programs that have been introduced by governments in response to the ongoing COVID-19 pandemic. An overarching theme is that, in contrast to the...  View Details
      Keywords: Covid-19; Business Lending; Government Intervention; Econometric Models; Health Pandemics; Credit; Governance; Policy
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      Hanson, Samuel Gregory, Adi Sunderam, Jeremy C. Stein, and Eric Zwick. "Business Credit Programs in the Pandemic Era." Brookings Papers on Economic Activity (Fall 2020).
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • 2020
      • Working Paper

      Design in the Age of Artificial Intelligence

      By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
      Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about...  View Details
      Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory
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      Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
      • November 26, 2019
      • Article

      Veil-of-Ignorance Reasoning Favors the Greater Good

      By: Karen Huang, Joshua D. Greene and Max Bazerman
      The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was...  View Details
      Keywords: Policy Making; Procedural Justice; Ethics; Decision Making; Policy; Fairness
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      Huang, Karen, Joshua D. Greene, and Max Bazerman. "Veil-of-Ignorance Reasoning Favors the Greater Good." Proceedings of the National Academy of Sciences 116, no. 48 (November 26, 2019).
      • November 2019
      • Case

      Apple, Einhorn, and iPrefs (Abridged)

      By: Carliss Y. Baldwin and W. Carl Kester
      In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business...  View Details
      Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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      Baldwin, Carliss Y., and W. Carl Kester. "Apple, Einhorn, and iPrefs (Abridged)." Harvard Business School Case 220-043, November 2019.
      • September 2019 (Revised January 2021)
      • Case

      pymetrics: Foundation

      By: John R. Wells and Benjamin Weinstock
      In 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world...  View Details
      Keywords: Braintech; Psychology; Hiring; Games; Entrepreneur; Start-up; Start-up Growth; Strategic Change; Strategy Formulation; Recruiting; Corporate Culture; Hiring Of Employees; Start-ups; Startup; Startups; Recruitment; Selection and Staffing; Business Startups; Strategy; Competition; Organizational Culture
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      Wells, John R., and Benjamin Weinstock. "pymetrics: Foundation." Harvard Business School Case 720-374, September 2019. (Revised January 2021.)
      • 2019
      • Working Paper

      Veil-of-Ignorance Reasoning Favors the Greater Good

      By: Karen Huang, Joshua D. Greene and Max Bazerman
      The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was...  View Details
      Keywords: Policy-making; Procedural Justice; Ethics; Decision Making; Fairness
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      Huang, Karen, Joshua D. Greene, and Max Bazerman. "Veil-of-Ignorance Reasoning Favors the Greater Good." Working Paper, October 2019.
      • 2019
      • Article

      Reflections on 25 Years of Building Social Enterprise Education

      By: James E. Austin and V. Kasturi Rangan
      Purpose—This paper aims to reflect on 25 years of the Social Enterprise Initiative at the Harvard Business School, examining the processes and thinking involved at key stages of this pioneering Initiative’s implementation and...  View Details
      Keywords: Social Enterprise Initiative; Harvard Business School; Social Enterprise; Education; Programs
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      Austin, James E., and V. Kasturi Rangan. "Reflections on 25 Years of Building Social Enterprise Education." Social Enterprise Journal 15, no. 1 (2019): 2–21.
      • 2018
      • Working Paper

      After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

      By: Isao Okada and Stephen A. Greyser
      In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure development, and the 2014 Sochi Winter Olympics reached $50 billion. Even when the glorious but costly Olympic Games come...  View Details
      Keywords: Olympic Venue; Effective Reuse; White Elephant; Sustainability; Buildings and Facilities; Sports
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      Okada, Isao, and Stephen A. Greyser. "After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants." Harvard Business School Working Paper, No. 19-019, August 2018.
      • July 2018
      • Article

      Marketplaces, Markets, and Market Design

      By: Alvin E. Roth
      Marketplaces are often small parts of large markets, and both markets and marketplaces come in many varieties. Market design seeks to understand what marketplaces must accomplish to enable different kinds of markets. Marketplaces can have varying degrees of success,...  View Details
      Keywords: Labor Market; Pricing; Market Design; Markets; Economics
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      Roth, Alvin E. "Marketplaces, Markets, and Market Design." American Economic Review 108, no. 7 (July 2018): 1609–1658.
      • March 2018 (Revised August 2018)
      • Case

      Matching Markets for Googlers

      By: Bo Cowgill and Rembrand Koning
      This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals...  View Details
      Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
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      Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
      • March 2018
      • Case

      Sachem Head's Activism at Autodesk

      By: Suraj Srinivasan and Quinn Pitcher
      In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,...  View Details
      Keywords: Shareholder Activism; Investing; Activist Investing; Ceo Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Technology; Investment Activism; Performance Improvement; Management Succession; United States
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      Srinivasan, Suraj, and Quinn Pitcher. "Sachem Head's Activism at Autodesk." Harvard Business School Case 118-086, March 2018.
      • 2017
      • Book

      Global Marketing Management: A Casebook

      By: John A. Quelch

      During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often...  View Details

      Keywords: Marketing; Management; Globalization; Competitive Strategy
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      Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
      • January 2017 (Revised March 2017)
      • Case

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and...  View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; Ibm; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Technology; Technological Innovation; Transformation
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
      • Article

      Why Leadership Training Fails—and What to Do about It

      By: Michael Beer, Magnus Finnström and Derek Schrader
      U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't...  View Details
      Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States
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      Beer, Michael, Magnus Finnström, and Derek Schrader. "Why Leadership Training Fails—and What to Do about It." Harvard Business Review 94, no. 10 (October 2016): 50–57.
      • September 2016
      • Case

      Designing Performance Metrics at GoDaddy

      By: C. Fritz Foley and Michael Lemm
      Scott Wagner has recently joined GoDaddy, a leading provider of cloud-based software and services that helped individuals and small businesses establish a web presence, in the dual role of chief operating officer and chief financial officer. One of his first tasks is...  View Details
      Keywords: Motivation and Incentives; Management Practices and Processes; Performance Evaluation; Compensation and Benefits; Web Services Industry
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      Foley, C. Fritz, and Michael Lemm. "Designing Performance Metrics at GoDaddy." Harvard Business School Case 217-004, September 2016.
      • January 2016 (Revised November 2018)
      • Case

      Match Next: Next Generation Middle School?

      By: John J-H Kim and Daniel Goldberg
      This case is set in 2015 as a team at Match Education, a high performing charter middle school in Boston, explores new staffing and technology approaches in their quest to obtain what they term "jaw dropping" results. The team hopes to test and model for other schools...  View Details
      Keywords: General Management; K-12; Charter Schools; Public Schools; Edtech; Education; Technology; Management; Public Sector; Entrepreneurship; Education Industry; Boston
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      Kim, John J-H, and Daniel Goldberg. "Match Next: Next Generation Middle School?" Harvard Business School Case 316-138, January 2016. (Revised November 2018.)
      • September 2015 (Revised March 2017)
      • Technical Note

      FIELD Global Immersion: Developing Customer Empathy

      By: Jill Avery
      The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...  View Details
      Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/b Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers
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      Avery, Jill. "FIELD Global Immersion: Developing Customer Empathy." Harvard Business School Technical Note 316-082, September 2015. (Revised March 2017.)
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