Publications

Publications

Filter Results : (2) Arrow Down

Show Results For

Design Heuristics Remove Design Heuristics →

Page 1 of 2 Results

Are you looking for?

→ Search All HBS Web
  • October 2020 (Revised February 2021)
  • Exercise

SenseAim Technologies: Pricing to Win
By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when...  View Details
Keywords: Pricing Decisions; Cost; Information; Price; Decision Making
Related
  • November 2018
  • Case

frog design
By: Srikant M. Datar and Caitlin N. Bowler
The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of...  View Details
Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development
Related

Are you looking for?

→ Search All HBS Web