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Publications

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    • Faculty Publications  (55)

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    • All HBS Web  (1,408)
      • Faculty Publications  (55)

      Demand Estimation Remove Demand Estimation →

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      Large-Scale Demand Estimation with Search Data
      Dynamic Demand Estimation in Platform and Two-Sided Markets
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      • 2021
      • Working Paper

      Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

      By: Jorge Tamayo, Achyuta Adhvaryu, Emilio Gutierrez and Anant Nyshadham
      We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases...  View Details
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      Tamayo, Jorge, Achyuta Adhvaryu, Emilio Gutierrez, and Anant Nyshadham. "Diagnosing Quality: Learning, Amenities, and the Demand for Health Care." Harvard Business School Working Paper, No. 21-110, March 2021.
      • 2021
      • Working Paper

      Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

      By: Patrick J. Ferguson and Karim R. Lakhani
      Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to...  View Details
      Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, and Gambling; Demand and Consumers; Outcome or Result
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      Ferguson, Patrick J., and Karim R. Lakhani. "Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment." Harvard Business School Working Paper, No. 21-087, February 2021.
      • January 2021
      • Article

      'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability

      By: Shawn A. Cole and A. Nilesh Fernando
      We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high, and advice changes practices, increasing yields in cumin (28%) and cotton (8.6% for a...  View Details
      Keywords: Agricultural Extension; Informational Inefficiencies; Technology Adoption; Agribusiness; Information; Mobile Technology; India
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      Cole, Shawn A., and A. Nilesh Fernando. "'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability." Economic Journal (Royal Economic Society) 131, no. 633 (January 2021): 192–219.
      • 2020
      • Working Paper

      The Market for Healthcare in Low Income Countries

      By: Reshmaan Hussam, Abhijit Banerjee, Jishnu Das, Jeffrey Hammer and Aakash Mohpal
      New research clearly identifies trust as an important driver of the demand for healthcare. However, doctors who realize that patients may not trust them may also alter their behavior in response. We assemble a large dataset that assesses clinical performance using...  View Details
      Keywords: Health Care and Treatment; Quality; Developing Countries and Economies; Trust
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      Hussam, Reshmaan, Abhijit Banerjee, Jishnu Das, Jeffrey Hammer, and Aakash Mohpal. "The Market for Healthcare in Low Income Countries." Working Paper, December 2020.
      • 2020
      • Working Paper

      Institutional Corporate Bond Demand

      By: Ishita Sen, Lorenzo Bretscher, Lukas Schmid and Varun Sharma
      We compile a rich dataset that links institutional investors' position level holdings with corporate bond characteristics and estimate demand elasticities with respect to critical sources of risk. Persistence in institutions' holdings provide us with an instrument to...  View Details
      Keywords: Corporate Bonds; Demand Systems; Insurance Companies; Mutual Funds; Liquidity; Bonds; Insurance; Investment Funds; Financial Liquidity
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      Sen, Ishita, Lorenzo Bretscher, Lukas Schmid, and Varun Sharma. "Institutional Corporate Bond Demand." Working Paper, December 2020.
      • Article

      Sustainability, Business, and Health

      By: George Serafeim, Amanda M. Rischbieth and Howard K. Koh
      The coronavirus disease 2019 (COVID-19) pandemic has demonstrated that response demands involvement from every sector of society. As a major example, some businesses have stepped up in ways previously unimaginable. Garment companies have repurposed production to face...  View Details
      Keywords: Covid; Covid-19; Sustainability; Health And Wellness; Corporate Social Responsibility; Health Pandemics; Health; Corporate Social Responsibility and Impact; Corporate Accountability; Health Care and Treatment
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      Serafeim, George, Amanda M. Rischbieth, and Howard K. Koh. "Sustainability, Business, and Health." JAMA, the Journal of the American Medical Association 324, no. 2 (July 14, 2020): 147–148.
      • June 2020 (Revised February 2021)
      • Case

      Accounting for Leases at American Airlines (A)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases...  View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Accounting Industry; Air Transportation Industry; North and Central America; United States
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (A)." Harvard Business School Case 120-069, June 2020. (Revised February 2021.)
      • 2020
      • Working Paper

      Business Reopening Decisions and Demand Forecasts During the COVID-19 Pandemic

      By: Dylan Balla-Elliott, Zoë B. Cullen, Edward L. Glaeser, Michael Luca and Christopher Stanton
      How quickly will American businesses reopen after COVID-19 lockdowns end? We use a nationwide survey of small businesses to measure firms’ expectations about their re-opening and future demand. A plurality of firms in our sample expect to reopen within days of the end...  View Details
      Keywords: Covid-19; Demand Forecasting; Reopening; Health Pandemics; Demand and Consumers; Forecasting and Prediction
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      Balla-Elliott, Dylan, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, and Christopher Stanton. "Business Reopening Decisions and Demand Forecasts During the COVID-19 Pandemic." NBER Working Paper Series, No. 27362, June 2020. (Harvard Business School Working Paper, No. 20-132, June 2020.)
      • April 2020
      • Technical Note

      Quantitative Analysis in Marketing

      By: Sunil Gupta
      Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining...  View Details
      Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis
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      Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020.
      • April 2020 (Revised June 2020)
      • Case

      SpaceX, Economies of Scale, and a Revolution in Space Access

      By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang
      From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make...  View Details
      Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry
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      Weinzierl, Matthew C., Kylie Lucas, and Mehak Sarang. "SpaceX, Economies of Scale, and a Revolution in Space Access." Harvard Business School Case 720-027, April 2020. (Revised June 2020.)
      • January 2020
      • Article

      The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

      By: Tatyana Deryugina, Alexander MacKay and Julian Reif
      We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price...  View Details
      Keywords: Electricity Demand; Consumption Dynamics; Energy; Policy; Demand and Consumers; Price; Mathematical Methods
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      Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." American Economic Journal: Applied Economics 12, no. 1 (January 2020): 86–114.
      • 2020
      • Working Paper

      Recovering Investor Expectations from Demand for Index Funds

      By: Mark Egan, Alexander J. MacKay and Hanbin Yang
      We use a revealed-preference approach to estimate investor expectations of stock market returns. Using data on demand for index funds that follow the S&P 500, we develop and estimate a model of investor choice to flexibly recover the time-varying distribution of...  View Details
      Keywords: Stock Market Expectations; Demand Estimation; Exchange-traded Funds (etfs); Demand and Consumers; Investment; United States
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      Egan, Mark, Alexander J. MacKay, and Hanbin Yang. "Recovering Investor Expectations from Demand for Index Funds." NBER Working Paper Series, No. 26608, January 2020. (Revise and Resubmit at the Review of Economic Studies. Harvard Business School Working Paper, No. 20-122, May 2020. Direct download. Revised August 2020.)
      • December 2019
      • Article

      Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning

      By: Guofang Huang, Hong Luo and Jing Xia
      Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the demand for individual items. This paper develops a model of dynamic pricing for idiosyncratic products that features the optimal stopping structure and a seller...  View Details
      Keywords: Dynamic Pricing; Idiosyncratic Products; Item-specific Demand; Demand Uncertainty; Active Seller Learning; The Value Of Information; Price; Information; Value; Learning
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      Huang, Guofang, Hong Luo, and Jing Xia. "Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning." Management Science 65, no. 12 (December 2019): 5556–5583.
      • November 2019
      • Supplement

      Gillette: Cutting Prices to Regain Share

      By: Benjamin C. Esty and Daniel Fisher
      After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by cutting prices on its razors and blades in April 2017. Bonnie Herzog, an equity analyst at Wells Fargo, must assess how the...  View Details
      Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "Gillette: Cutting Prices to Regain Share." Harvard Business School Spreadsheet Supplement 720-853, November 2019.
      • November 2019
      • Case

      Gillette: Cutting Prices to Regain Share

      By: Benjamin C. Esty and Daniel Fisher
      After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the...  View Details
      Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States
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      Esty, Benjamin C., and Daniel Fisher. "Gillette: Cutting Prices to Regain Share." Harvard Business School Case 720-378, November 2019.
      • Fall 2019
      • Article

      Endogenous Productivity of Demand-Induced R&D: Evidence from Pharmaceuticals

      By: Kyle Myers and Mark Pauly
      We examine trends in the productivity of the pharmaceutical sector over the past three decades. Motivated by Ricardo’s insight that productivity and rents are endogenous to demand when inputs are scarce, we examine the industry’s aggregate R&D production function....  View Details
      Keywords: Innovation; Productivity; Pharmaceuticals; Innovation and Invention; Performance Productivity; Pharmaceutical Industry
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      Myers, Kyle, and Mark Pauly. "Endogenous Productivity of Demand-Induced R&D: Evidence from Pharmaceuticals." RAND Journal of Economics 50, no. 3 (Fall 2019): 591–614.
      • 2019
      • Working Paper

      The Value of Intermediation in the Stock Market

      By: Marco Di Maggio, Mark Egan and Francesco Franzoni
      Brokers continue to play a critical role in intermediating institutional stock market transactions. More than half of all institutional investor order flow is still executed by high-touch (non-electronic) brokers. Despite the continued importance of brokers, we have...  View Details
      Keywords: Financial Intermediation; Institutional Investors; Research Analysts; Financial Institutions; Investment; Financial Services Industry
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      Di Maggio, Marco, Mark Egan, and Francesco Franzoni. "The Value of Intermediation in the Stock Market." Harvard Business School Working Paper, No. 20-016, August 2019. (Revise and Resubmit to Journal of Financial Economics.)
      • 2019
      • Working Paper

      Government Technology Policy, Social Value, and National Competitiveness

      By: Frank Nagle
      This study seeks to better understand the impact that government technology procurement regulations have on social value and national competitiveness. To do this, it examines the impact of a change in France’s technology procurement policy that required government...  View Details
      Keywords: Social Value; Competitiveness; Government Administration; Technology; Acquisition; Policy; Value
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      Nagle, Frank. "Government Technology Policy, Social Value, and National Competitiveness." Harvard Business School Working Paper, No. 19-103, March 2019.
      • February 2019
      • Article

      Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending

      By: David Cutler, Jonathan Skinner, Ariel Dora Stern and David Wennberg
      There is considerable controversy about the causes of regional variations in health care expenditures. Using vignettes from patient and physician surveys linked to fee-for-service Medicare expenditures, this study asks whether patient demand-side factors or physician...  View Details
      Keywords: Health Care and Treatment; Spending; Geographic Location; Values and Beliefs
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      Cutler, David, Jonathan Skinner, Ariel Dora Stern, and David Wennberg. "Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending." American Economic Journal: Economic Policy 11, no. 1 (February 2019): 192–221.
      • 2019
      • Working Paper

      Estimating Models of Supply and Demand: Instruments and Covariance Restrictions

      By: Alexander MacKay and Nathan H. Miller
      We consider the identification of empirical models of supply and demand. As is well known, a supply-side instrument can resolve price endogeneity in demand estimation. We show that, under common assumptions, two other approaches also yield consistent estimates of the...  View Details
      Keywords: Demand Estimation; Identification; Endogeneity Bias; Covariance Restrictions; Ordinary Least Squares; Instrumental Variables
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      MacKay, Alexander, and Nathan H. Miller. "Estimating Models of Supply and Demand: Instruments and Covariance Restrictions." Harvard Business School Working Paper, No. 19-051, October 2018. (Revised October 2019. Direct download.)
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      Large-Scale Demand Estimation with Search Data
      Dynamic Demand Estimation in Platform and Two-Sided Markets
      → Search All HBS Web
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