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Publications

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      • Faculty Publications  (108)

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      • March 2022
      • Article

      Carbon Footprinting and Pricing under Climate Concerns

      By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
      This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing...  View Details
      Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing
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      Bertini, Marco, Stefan Buehler, Daniel Halbheer, and Don Lehmann. "Carbon Footprinting and Pricing under Climate Concerns." Journal of Marketing 86, no. 2 (March 2022): 186–201.
      • February 18, 2022
      • Article

      Transparency as a Solution for COVID-19 Related Hospital Capacity Issues

      By: Regina E. Herzlinger and Richard Boxer
      In the initial phases of the COVID-19 pandemic, many U.S. hospitals could not provide an adequate supply of beds to meet demand. Solving the problem of hospital bed capacity is of great importance in the “new normal,” which requires recognizing that SARS-CoV-2 is but...  View Details
      Keywords: COVID; COVID-19 Pandemic; Health Care; Health Care Demand; Health Care Delivery; Health Care Industry; Health Care Operations; Health Care Policy; Transparency; Hospital; Hospital Management; Hospitals; Health Pandemics; Health Care and Treatment; Service Delivery; Operations; Performance Capacity; Policy; Health Industry
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      Herzlinger, Regina E., and Richard Boxer. "Transparency as a Solution for COVID-19 Related Hospital Capacity Issues." Health Affairs Forefront (February 18, 2022).
      • Winter 2021
      • Article

      Mobile Internet Usage and Usage-based Pricing

      By: Jeffrey Prince and Shane Greenstein
      Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the...  View Details
      Keywords: Mobile Internet Usage; Pricing Strategy; Internet; Mobile Technology; Demographics; Income; Price; Strategy
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      Prince, Jeffrey, and Shane Greenstein. "Mobile Internet Usage and Usage-based Pricing." Journal of Economics & Management Strategy 30, no. 4 (Winter 2021): 760–783.
      • October 2021
      • Article

      Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

      By: Nicolas Padilla and Eva Ascarza
      The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...  View Details
      Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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      Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
      • September 2021 (Revised December 2021)
      • Case

      Telepass: From Tolling to Mobility Platform

      By: Chiara Farronato, Stefano Denicolai and Sarah Mehta
      Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment...  View Details
      Keywords: Mobile Payment; App; Mobility Services; Analysis; Change; Change Management; Transformation; Transition; Innovation and Invention; Strategy; Information Technology; Mobile and Wireless Technology; Transportation; Transportation Networks; Value; Value Creation; Consumer Behavior; Technology Industry; Transportation Industry; Insurance Industry; Europe; Italy; Milan
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      Farronato, Chiara, Stefano Denicolai, and Sarah Mehta. "Telepass: From Tolling to Mobility Platform." Harvard Business School Case 622-011, September 2021. (Revised December 2021.)
      • 2021
      • Working Paper

      How Important is Editorial Gatekeeping? Evidence from Top Biomedical Journals

      By: Joshua L. Krieger, Kyle R. Myers and Ariel D. Stern
      We examine editors' influence on the scientific content of academic journals by unpacking the role of three major forces: journals' missions, aggregate supply of and demand for specific topics, and scientific homophily via editorial gatekeeping. In a sample of top...  View Details
      Keywords: Jobs and Positions; Operations; Information Publishing; Analysis
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      Krieger, Joshua L., Kyle R. Myers, and Ariel D. Stern. "How Important is Editorial Gatekeeping? Evidence from Top Biomedical Journals." Harvard Business School Working Paper, No. 22-011, September 2021.
      • August 2021
      • Case

      Precision Paint Co.

      By: Iavor I. Bojinov, Chiara Farronato, Janice H. Hammond, Michael Parzen and Paul J. Hamilton
      Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.  View Details
      Keywords: Regression; Prediction; Forecasting; Data Science; Analysis; Forecasting and Prediction
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      Bojinov, Iavor I., Chiara Farronato, Janice H. Hammond, Michael Parzen, and Paul J. Hamilton. "Precision Paint Co." Harvard Business School Case 622-055, August 2021.
      • July 2021
      • Article

      The Effect of Price on Firm Reputation

      By: Michael Luca and Oren Reshef
      While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price...  View Details
      Keywords: Pricing; Reputation Systems; IT Policy And Management; Economics Of Digital Platforms; Business Ventures; Reputation; Price; Consumer Behavior; Analysis
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      Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021).
      • May 26, 2021
      • Article

      The Challenge of Rebuilding U.S. Domestic Supply Chains

      By: Willy C. Shih, Robert S. Huckman and James Wyner
      Massachusetts-based Shawmut scrambled to expand production to meet the soaring demand for N95 masks and hospital gowns during the pandemic. Its experience illustrates a crucial point that policymakers should take to heart: Once a country loses its industrial commons...  View Details
      Keywords: Supply Chain; Health Pandemics; Production; Management; United States
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      Shih, Willy C., Robert S. Huckman, and James Wyner. "The Challenge of Rebuilding U.S. Domestic Supply Chains." Harvard Business Review Digital Articles (May 26, 2021).
      • May 2021
      • Teaching Note

      American Airlines' Value Pricing (Abridged)

      By: Sunil Gupta and Alvin J. Silk
      Teaching Note for HBS Case No. 519-019.  View Details
      Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
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      Gupta, Sunil, and Alvin J. Silk. "American Airlines' Value Pricing (Abridged)." Harvard Business School Teaching Note 521-108, May 2021.
      • May 2021 (Revised February 2022)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-commerce; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2022.)
      • April 2021
      • Supplement

      Buy Online, Pickup in Store: Vice President of Store Operations Supplement

      By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
      In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store...  View Details
      Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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      Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of Store Operations Supplement." Harvard Business School Supplement 621-105, April 2021.
      • April 2021
      • Teaching Note

      Social Media War 2021: Snap vs. Facebook vs. TikTok

      By: David B. Yoffie and Daniel Fisher
      This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case.  View Details
      Keywords: Social Media; Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions
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      Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Teaching Note 721-449, April 2021.
      • April 2021
      • Case

      Social Media War 2021: Snap vs. Facebook vs. TikTok

      By: David B. Yoffie and Daniel Fisher
      This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines...  View Details
      Keywords: Social Media; Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions
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      Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021.
      • April 2021 (Revised July 2021)
      • Case

      StockX: The Stock Market of Things (Abridged)

      By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
      Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...  View Details
      Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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      Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
      • March 17, 2021
      • Other Article

      Beyond Pajamas: Sizing Up the Pandemic Shopper

      By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
      A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
      While the pandemic is still playing out, our preliminary investigations...  View Details
      Keywords: Retail; Retail Analytics; Consumer; Pandemic; COVID; COVID-19; Apparel; Ecommerce; E-commerce; Online Shopping; Online Apparel; Online Sales; Returns; CRM; Customer Retention; Customer Experience; Customer Value; Digital; Customer Focus and Relationships; Customers; Health Pandemics; Consumer Behavior; Customer Relationship Management; Online Technology; Behavior; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States; United Kingdom
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      Israeli, Ayelet, Eva Ascarza, and Laura Castrillo. "Beyond Pajamas: Sizing Up the Pandemic Shopper." Harvard Business School Working Knowledge (March 17, 2021).
      • February 2021 (Revised May 2021)
      • Case

      SafeGraph: Selling Data as a Service

      By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
      Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on...  View Details
      Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
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      Nanda, Ramana, Abhishek Nagaraj, and Allison Ciechanover. "SafeGraph: Selling Data as a Service." Harvard Business School Case 821-082, February 2021. (Revised May 2021.)
      • January 2021 (Revised March 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-commerce; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
      • 2020
      • Working Paper

      Where the Cloud Rests: The Economic Geography of Data Centers

      By: Shane Greenstein and Tommy Pan Fang
      This study provides an analysis of the entry strategies of third-party data centers in the United States, an industry with assets worth hundreds of billions of dollars. We examine the market in 2018 and 2019, and compare with the physical entry of private data centers...  View Details
      Keywords: Data Centers; Cloud Services; Information Technology; Market Entry and Exit; Strategy; Geographic Location
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      Greenstein, Shane, and Tommy Pan Fang. "Where the Cloud Rests: The Economic Geography of Data Centers." Harvard Business School Working Paper, No. 21-042, September 2020.
      • Article

      Sustainability, Business, and Health

      By: George Serafeim, Amanda M. Rischbieth and Howard K. Koh
      The coronavirus disease 2019 (COVID-19) pandemic has demonstrated that response demands involvement from every sector of society. As a major example, some businesses have stepped up in ways previously unimaginable. Garment companies have repurposed production to face...  View Details
      Keywords: COVID; COVID-19; Sustainability; Health And Wellness; Corporate Social Responsibility; Health Pandemics; Health; Corporate Social Responsibility and Impact; Corporate Accountability; Health Care and Treatment
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      Serafeim, George, Amanda M. Rischbieth, and Howard K. Koh. "Sustainability, Business, and Health." JAMA, the Journal of the American Medical Association 324, no. 2 (July 14, 2020): 147–148.
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