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All HBS Web
(10,953)
- Faculty Publications (3,678)
- June 1997 (Revised February 2000)
- Case
Walker and Company: Profit Plan Decisions
By: Robert L. Simons and Ramsey Walker
Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit...
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Keywords:
Organizational Structure;
Family and Family Relationships;
Market Design;
Management Systems;
Planning;
Profit;
Performance Evaluation;
Segmentation;
Corporate Strategy;
Investment Return;
Publishing Industry
Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (C): Negotiating the Future
By: Ashish Nanda
The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape.
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Keywords:
Negotiation;
Applications and Software;
Decision Making;
Acquisition;
Business Startups;
Business Strategy;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (C): Negotiating the Future." Harvard Business School Case 397-081, May 1997. (Revised July 1997.)
- May 1997 (Revised May 2008)
- Case
Intel Corporation: 1968-1997
By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in...
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Keywords:
Market Entry and Exit;
Competitive Strategy;
Competitive Advantage;
Information Infrastructure;
Corporate Strategy;
Industry Structures;
Technology Industry
Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords:
Product Marketing;
Advertising;
Brands and Branding;
Decision Choices and Conditions;
Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- May 1997
- Teaching Note
Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN
By: Ananth Raman
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways...
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- April 1997 (Revised July 2003)
- Case
Viacom, Inc.: Video Supplement
By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout
Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on...
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Keywords:
Acquisition;
Cost vs Benefits;
Decisions;
Entertainment;
Competition;
Corporate Strategy;
Expansion;
Entertainment and Recreation Industry
Bower, Joseph L., Thomas R. Eisenmann, and Sonja Ellingson Hout. "Viacom, Inc.: Video Supplement." Harvard Business School Case 397-066, April 1997. (Revised July 2003.)
- April 1997
- Case
Display Technologies, Inc.
By: Jonathan West, H. Kent Bowen and Ryota Matsui
Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as...
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Keywords:
Joint Ventures;
Decision Choices and Conditions;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Production;
Performance Expectations;
Electronics Industry
West, Jonathan, H. Kent Bowen, and Ryota Matsui. "Display Technologies, Inc." Harvard Business School Case 697-117, April 1997.
- April 1997
- Background Note
Note on Value Drivers
By: Benjamin C. Esty
Presents a framework for analyzing strategic decisions. Takes as given the practice of value-based management whereby managers use value as a primary criterion when making financial, strategic, or investment decisions. Through a simple valuation model, it shows how...
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Keywords:
Decisions;
Equity;
Financial Strategy;
Investment;
Profit;
Framework;
Growth Management;
Value Creation
Esty, Benjamin C. "Note on Value Drivers." Harvard Business School Background Note 297-082, April 1997.
- March 1997
- Case
BioTransplant, Inc.: Initial Public Offering, January 1996
By: Paul A. Gompers and Alexander Tsai
Examines the decision to go public. BioTransplant is an early stage biotechnology company that must decide how to finance its research and development. The pros and cons of public offerings are analyzed versus alternative financing sources.
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Gompers, Paul A., and Alexander Tsai. "BioTransplant, Inc.: Initial Public Offering, January 1996." Harvard Business School Case 297-095, March 1997.
- March 1997 (Revised January 1999)
- Case
Cambridge Technology Partners: Corporate Venturing (August 1996)
By: Paul A. Gompers and Catherine M. Conneely
Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from...
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Keywords:
Decisions;
Venture Capital;
Leadership;
Information Technology;
Investment;
Opportunities;
Customer Focus and Relationships;
Business Startups;
Business Subsidiaries;
Information Technology Industry;
Consulting Industry;
Cambridge
Gompers, Paul A., and Catherine M. Conneely. "Cambridge Technology Partners: Corporate Venturing (August 1996)." Harvard Business School Case 297-033, March 1997. (Revised January 1999.)
- March 1997 (Revised November 2013)
- Case
Purity Steel Corporation, 2012
By: Robert L. Simons and Antonio Davila
Managers introduce a new performance evaluation system based on sales growth and return-on-investment (ROI). A branch manager wonders whether his new warehouse should be leased to mitigate the impact on ROI. Formulas and performance calculations are provided. A...
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Keywords:
Investment Return;
Judgments;
Motivation and Incentives;
Performance Efficiency;
Compensation and Benefits;
Salesforce Management;
Performance Consistency;
Performance Productivity;
Steel Industry
Simons, Robert L., and Antonio Davila. "Purity Steel Corporation, 2012." Harvard Business School Case 197-082, March 1997. (Revised November 2013.)
- March 1997
- Article
Transactions Costs and Capital Structure Choice: Evidence from Financially Distressed Firms
By: S. C. Gilson
This study provides evidence that transactions costs discourage debt reductions by financially distressed firms when they restructure their debt out of court. As a result, these firms remain highly leveraged and one-in-three subsequently experience financial distress....
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Keywords:
Cost;
Capital Structure;
Decision Choices and Conditions;
Information;
Finance;
Business Ventures
Gilson, S. C. "Transactions Costs and Capital Structure Choice: Evidence from Financially Distressed Firms." Journal of Finance 52, no. 1 (March 1997): 161–196. (Abstracted in Contemporary Finance Digest 1 (autumn 1997))
- February 1997 (Revised July 2004)
- Case
Walden Woods
By: William J. Poorvu and Arthur I Segel
In 1984, Mortimer Zuckerman and Ed Linde, through their firm, Boston Properties (BP), acquired land in Concord, MA to build a 147,000-square-foot, first-class suburban office building. BP proceeded to go through the permitting and approval process with the town and was...
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Keywords:
Risk and Uncertainty;
Decision Choices and Conditions;
Entrepreneurship;
Property;
Environmental Sustainability;
Conflict and Resolution;
Real Estate Industry;
Massachusetts
Poorvu, William J., and Arthur I Segel. "Walden Woods." Harvard Business School Case 897-070, February 1997. (Revised July 2004.)
- February 1997
- Case
Arch Communications Group, Inc.
By: Krishna G. Palepu and Sarayu Srinivasan
The market values Arch differently from analysts' values.
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Palepu, Krishna G., and Sarayu Srinivasan. "Arch Communications Group, Inc." Harvard Business School Case 197-047, February 1997.
- February 1997 (Revised May 1998)
- Case
Tire City, Inc.
By: W. Carl Kester
A small, rapidly growing retail distributor of automotive tires must present a set of forecasted financial statements to a bank in order to obtain a five-year loan. Expected growth rates given in the case and historical financial ratios derived from recent financial...
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Keywords:
Financial Statements;
Forecasting and Prediction;
Financing and Loans;
Price;
Supply Chain;
Distribution Industry;
Retail Industry
Kester, W. Carl. "Tire City, Inc." Harvard Business School Case 297-091, February 1997. (Revised May 1998.)
- February 1997
- Article
Ultimatum Bargaining with a Committee: Underestimating the Importance of Decision Rule
By: D. M. Messick, D. A. Moore and M. H. Bazerman
Messick, D. M., D. A. Moore, and M. H. Bazerman. "Ultimatum Bargaining with a Committee: Underestimating the Importance of Decision Rule." Organizational Behavior and Human Decision Processes 69, no. 2 (February 1997): 87–101.
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions.
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Keywords:
Decisions;
Marketing Strategy;
Product Launch;
Product Development;
Manufacturing Industry;
Food and Beverage Industry;
United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- January 1997
- Background Note
Simulation as a Decision Aid
By: Roy D. Shapiro
A brief introduction to simulation--what it is, why it's used, etc. Meant to set context for a first class on simulation. A rewritten version of an earlier note.
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Shapiro, Roy D. "Simulation as a Decision Aid." Harvard Business School Background Note 697-062, January 1997.
- January 1997
- Article
The Effect of Multiple Anchors on Anchoring Individual and Group Judgment
By: James K. Sebenius and Glen Whyte
Sebenius, James K., and Glen Whyte. "The Effect of Multiple Anchors on Anchoring Individual and Group Judgment." Organizational Behavior and Human Decision Processes 69, no. 1 (January 1997): 75–85.
- December 1996
- Case
Case of the Colored Post-It Notes
By: Carliss Y. Baldwin, Michael C. Jensen and Karen Wruck
An example of how policies about budgeting and resource decisions are commonly misallocated is presented.
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Baldwin, Carliss Y., Michael C. Jensen, and Karen Wruck. "Case of the Colored Post-It Notes." Harvard Business School Case 897-069, December 1996.