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- 2020
- Working Paper
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris Ferreira and Ryan McNellis
As more commerce and media consumption are being conducted online, a wealth of new opportunities are emerging for personalized advertising. We propose a general methodology, Model Trees for Personalization (MTP), for tackling a broad class of personalized...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Online Advertising;
Customization and Personalization;
Segmentation;
Decision Making
Aouad, Ali, Adam Elmachtoub, Kris Ferreira, and Ryan McNellis. "Market Segmentation Trees." Working Paper, January 2020.
- August 2018 (Revised September 2018)
- Supplement
LendingClub (B): Decision Trees & Random Forests
By: Srikant M. Datar and Caitlin N. Bowler
This case builds directly on the LendingClub (A) case. In this case students follow Emily Figel as she builds two tree-based models using historical LendingClub data to predict, with some probability, whether borrower will repay or default on his loan.
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Keywords:
Data Science;
Data Analytics;
Decision Trees;
Investment;
Financing and Loans;
Data and Data Sets;
Analysis;
Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "LendingClub (B): Decision Trees & Random Forests." Harvard Business School Supplement 119-021, August 2018. (Revised September 2018.)
- August 2018 (Revised September 2018)
- Supplement
LendingClub (C): Gradient Boosting & Payoff Matrix
By: Srikant M. Datar and Caitlin N. Bowler
This case builds directly on the LendingClub (A) and (B) cases. In this case students follow Emily Figel as she builds an even more sophisticated model using the gradient boosted tree method to predict, with some probability, whether a borrower would repay or default...
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Keywords:
Data Analytics;
Data Science;
Investment;
Financing and Loans;
Data and Data Sets;
Analysis;
Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "LendingClub (C): Gradient Boosting & Payoff Matrix." Harvard Business School Supplement 119-022, August 2018. (Revised September 2018.)
- February 2017
- Background Note
Decision Analysis
By: George Wu and Kathleen McGinn
Describes decision analysis, a systematic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment, endpoint evaluation, “folding back the tree” as a method of analysis, and sensitivity...
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Wu, George, and Kathleen McGinn. "Decision Analysis." Harvard Business School Background Note 917-018, February 2017.
- April 2016 (Revised June 2017)
- Teaching Note
Dollar General Bids for Family Dollar
By: Jonas Heese, Paula A. Price and Suraj Srinivasan
In spring 2015, Dollar General CEO Rick Dreiling was looking ahead to retiring at year's end but worried about ensuring continued growth for the company he had built since 2008 into a market leader in the U.S. discount retail world. Dollar General operated over 11,500...
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- November 2015 (Revised October 2017)
- Case
Dollar General Bids for Family Dollar
By: Jonas Heese, Paula A. Price, Suraj Srinivasan and David Lane
In spring 2015, Dollar General's CEO Rick Dreiling was looking ahead to retiring at year's end but worried about ensuring continued growth for the company he had built since 2008 into a market leader in the U.S. discount retail world. Dollar General operated over...
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Keywords:
Dollar General;
Family Dollar;
Dollar Tree;
Antitrust;
Board Of Directors;
Activist Investors;
Federal Trade Commission;
Acquisition;
Valuation;
Corporate Strategy;
Retail Industry;
United States
Heese, Jonas, Paula A. Price, Suraj Srinivasan, and David Lane. "Dollar General Bids for Family Dollar." Harvard Business School Case 116-007, November 2015. (Revised October 2017.)
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York...
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Keywords:
Advertising;
Customer Relationship Management;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Product Launch;
Strategic Planning;
Networks;
Media and Broadcasting Industry
Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
- December 2004 (Revised March 2006)
- Background Note
Decision Trees
By: Robin Greenwood and Lucy White
This case introduces decision analysis. Using a simple example, it illustrates the use of probability trees and decision trees as tools for solving business problems.
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Keywords:
Decision Making
Greenwood, Robin, and Lucy White. "Decision Trees." Harvard Business School Background Note 205-060, December 2004. (Revised March 2006.)
- September 2003 (Revised October 2020)
- Exercise
RetailMax: Role for Cam Archer
By: Kathleen McGinn and Dina Witter
This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that...
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Keywords:
Batna;
Decision Trees;
Negotiation;
Compensation and Benefits;
Personal Development and Career;
Retail Industry
McGinn, Kathleen, and Dina Witter. "RetailMax: Role for Cam Archer." Harvard Business School Exercise 904-024, September 2003. (Revised October 2020.)
- September 2003 (Revised September 2018)
- Exercise
RetailMax: Role for Regan Kessel
By: Kathleen McGinn and Dina Witter
This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that...
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Keywords:
Negotiation;
Compensation and Benefits;
Management Practices and Processes;
Retail Industry
McGinn, Kathleen, and Dina Witter. "RetailMax: Role for Regan Kessel." Harvard Business School Exercise 904-025, September 2003. (Revised September 2018.)
- January 2001 (Revised July 2003)
- Case
Pharmacyclics: Financing Research & Development
By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more...
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Keywords:
Valuation;
Cash Flow;
Financing and Loans;
Business Startups;
Financial Strategy;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Health Industry
Baker, Malcolm P., Richard S. Ruback, and Aldo Sesia. "Pharmacyclics: Financing Research & Development." Harvard Business School Case 201-056, January 2001. (Revised July 2003.)
- January 2001
- Case
Valuing Project Achieve
By: Mihir A. Desai and Kathleen Luchs
Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way....
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Keywords:
Business Startups;
Valuation;
Venture Capital;
Cost of Capital;
Cash Flow;
Forecasting and Prediction
Desai, Mihir A., and Kathleen Luchs. "Valuing Project Achieve." Harvard Business School Case 201-080, January 2001.
- October 2000 (Revised March 2003)
- Case
Merck & Company: Evaluating a Drug Licensing Opportunity
By: Richard S. Ruback and David B Krieger
This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck's decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of...
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Keywords:
Decision Making;
Cost vs Benefits;
Opportunities;
Valuation;
Outcome or Result;
Pharmaceutical Industry
Ruback, Richard S., and David B Krieger. "Merck & Company: Evaluating a Drug Licensing Opportunity." Harvard Business School Case 201-023, October 2000. (Revised March 2003.)
- October 1996 (Revised March 2011)
- Background Note
Note on Valuation in Private Equity Settings, A
By: Josh Lerner and John Willinge
This note discusses several ways in which venture-backed firms can be valued, including comparables, net present value, decision-tree analysis, and the "venture capital method."
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Lerner, Josh, and John Willinge. "Note on Valuation in Private Equity Settings, A." Harvard Business School Background Note 297-050, October 1996. (Revised March 2011.)