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- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts...
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- Article
The EU's Unsustainable Approach to Stakeholder Capitalism
By: Jesse M. Fried and Charles C.Y. Wang
A recent report by the EU claims that investor-driven short-termism is encouraging firms to return cash rather than invest it, which reduces capital available for investment in growth. The authors show that the data behind the report do not support its claims and...
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- Winter 2021
- Article
Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation
By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding...
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- December 2020 (Revised February 2021)
- Case
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)
By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical...
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Keywords:
Digital Technology;
Customer-centricity;
Leadership;
Innovation;
Transformation;
Organizational Culture;
Customer Focus;
Change Management;
Talent;
Talent Management;
Supply Chain;
Mission And Purpose;
Leadership;
Innovation And Invention;
Transformation;
Organizational Culture;
Customer Focus And Relationships;
Change Management;
Talent And Talent Management;
Supply Chain;
Mission And Purpose
- 2020
- Working Paper
Determinants of Early-Stage Startup Performance: Survey Results
To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial...
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- October 2020 (Revised December 2020)
- Case
Investing at Pivotal Ventures
By: Emil N. Siriwardane, Emily R. McComb and Eren Kuzucu
Launched in 2015 by Melinda Gates, co-chair of the Bill & Melinda Gates Foundation, Pivotal Ventures is an investment and incubation company. The company aims to support and promote transformational ideas, people and organizations, and advance social progress for women...
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- September 2020
- Case
Hot Wheels: Launching The Mixed Play Experience
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...
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- 2020
- Chapter
Climate Change Is Going to Transform Where and How We Build
By: John D. Macomber
As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,...
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- August 2020 (Revised October 2020)
- Case
1928 Diagnostics: Fighting Antibiotics Resistance
By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in...
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- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
By: Emily Truelove, Linda A. Hill and Emily Tedards
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Digital Transformation;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (cpg);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change And Adaptation;
Disruption;
Innovation And Invention
- June 2020 (Revised September 2020)
- Case
Shellye Archambeau: Becoming a CEO (A)
By: Tsedal Neeley and John Masko
With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has...
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- June 2020
- Supplement
Shellye Archambeau: Becoming a CEO (B)
By: Tsedal Neeley and Briana Richardson
With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has...
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- June 2020
- Teaching Note
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...
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Keywords:
Luxury Brand;
Fashion;
Sharing Economy;
Two-sided Marketplace;
Target Market;
Customer Selection;
Marketing;
Brands And Branding;
Luxury;
Two-sided Platforms;
Business Model;
Growth And Development Strategy;
Customer Value And Value Chain;
Fashion Industry;
Consumer Products Industry;
United States;
North America
- May 2020
- Case
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)
By: Linda A. Hill, Allison J. Wigen and Emily Tedards
Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight...
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Keywords:
Innovation;
Digital;
Change;
Culture;
Management;
Talent;
Supply Chain;
Pharmaceutical Companies;
Customer-centricity;
Collaboration;
Cross-functional Management;
Purpose;
Leadership;
Innovation And Invention;
Transformation;
Organizational Culture;
Change Management;
Talent And Talent Management;
Customer Focus And Relationships;
Supply Chain;
decision Making;
Mission And Purpose
- 2020
- Working Paper
Global Behaviors and Perceptions in the COVID-19 Pandemic
By: Thiemo Fetzer, Marc Witte, Lucas Hensel, Jon M. Jachimowicz, Johannes Haushofer, Andriy Ivchenko, Stefano Caria, Elena Reutskaja, Christopher Roth, Stefano Fiorin, Margarita Gomez, Gordon Kraft-Todd, Friedrich M. Goetz and Erez Yoeli
We conducted a large-scale survey covering 58 countries and over 100,000 respondents between late March and early April 2020 to study beliefs and attitudes towards citizens’ and governments’ responses to the COVID-19 pandemic. Most respondents reacted strongly to the...
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- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution...
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Keywords:
Digital Marketing;
Crowdsourcing;
Social Media;
Crm;
Startup;
Direct-to-consumer;
Dtc;
Marketing;
Marketing Strategy;
Brands And Branding;
Consumer Behavior;
Customer Relationship Management;
Venture Capital;
Business Startups;
Entrepreneurship;
Beauty And Cosmetics Industry;
United States
- April 2020
- Case
Middlebury College: Energy2028
By: Brian Trelstad, Michael Norris and John McKinley
In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by 25%, divest fossil fuels from its...
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- March 2020
- Case
GreenLight Fund
By: Brian Trelstad, Julia Kelley and Mel Martin
As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit executives to use data and evidence to...
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- January 2020
- Case
A Tough Call: SEAL Team Leader in Kandahar (A)
By: George A. Riedel
The case, which is a disguised version of real events, is set in Kandahar, Afghanistan (2013) during the long running Afghan war. Lt. Paul Rickson, a Navy SEAL Platoon Commander, is leading a team of 30 US and Afghan soldiers on a mission to clear hostile forces in...
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- January 2020
- Article
Gifts of the Immigrants, Woes of the Natives: Lessons from the Age of Mass Migration
By: Marco Tabellini
In this paper, I jointly investigate the political and the economic effects of immigration and study the causes of anti-immigrant sentiments. I exploit exogenous variation in European immigration to U.S. cities between 1910 and 1930 induced by World War I and the...
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