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Publications

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    • Faculty Publications  (27)

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    • All HBS Web  (3,098)
      • Faculty Publications  (27)

      Data-driven Management Remove Data-driven Management →

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      Hinge: A Data Driven Matchmaker - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      Ctrip: Scientifically Managing Travel Services
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      • January–February 2021
      • Article

      Compensation Packages That Actually Drive Performance

      By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy
      By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to...  View Details
      Keywords: Executive Compensation; Compensation And Benefits; Motivation And Incentives; Strategy; Performance
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      Groysberg, Boris, Sarah Abbott, Michael R. Marino, and Metin Aksoy. "Compensation Packages That Actually Drive Performance." Harvard Business Review 99, no. 1 (January–February 2021): 102–111.
      • 2020
      • Working Paper

      Short-Termism, Shareholder Payouts, and Investment in the EU

      By: Jesse M. Fried and Charles C.Y. Wang
      Investor-driven “short-termism” is said to harm EU public firms' ability to invest for the long term, prompting calls for the EU to better insulate managers from shareholder pressure. But the evidence offered—in the form of rising levels of repurchases and dividends—is...  View Details
      Keywords: Short-termism; Quarterly Capitalism; Eu; Dividends; Equity Issuances; Equity Compensastion; Capital Flows; Capital Distribution; R&d; Investment; Innovation; Investment; Corporate Governance; Investment Return; Acquisition; European Union
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      Fried, Jesse M., and Charles C.Y. Wang. "Short-Termism, Shareholder Payouts, and Investment in the EU." Harvard Business School Working Paper, No. 21-054, October 2020.
      • 2020
      • Working Paper

      No Line Left Behind: Assortative Matching Inside the Firm

      By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham and Jorge Tamayo
      How do firms pair workers with managers, and which constraints affect the allocation of labor within the firm? We characterize the sorting pattern of managers to workers in a large readymade garment manufacturer in India and then explore potential drivers of the...  View Details
      Keywords: Assortative Matching; Productivity; Global Buyers; Readymade Garments; management; Employees; Performance Productivity
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      Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, and Jorge Tamayo. "No Line Left Behind: Assortative Matching Inside the Firm." Harvard Business School Working Paper, No. 20-103, March 2020.
      • 2020
      • Working Paper

      The Bulletproof Glass Effect: When Privacy Notices Backfire

      By: Aaron R. Brough, David A. Norton and Leslie John
      Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...  View Details
      Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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      Brough, Aaron R., David A. Norton, and Leslie John. "The Bulletproof Glass Effect: When Privacy Notices Backfire." Harvard Business School Working Paper, No. 20-089, February 2020.
      • 2020
      • Working Paper

      The Effects of Hierarchy on Learning and Performance in Business Experimentation

      By: Sourobh Ghosh, Stefan Thomke and Hazjier Pourkhalkhali
      Do senior managers help or hurt business experiments? Despite the widespread adoption of business experiments to guide strategic decision-making, we lack a scholarly understanding of what role senior managers play in firm experimentation. Using proprietary data of live...  View Details
      Keywords: Experimentation; Innovation; Search; New Product Development; Innovation And Invention; Organizational Design; Learning; Performance
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      Ghosh, Sourobh, Stefan Thomke, and Hazjier Pourkhalkhali. "The Effects of Hierarchy on Learning and Performance in Business Experimentation." Harvard Business School Working Paper, No. 20-081, February 2020.
      • January 2020
      • Case

      Banorte Móvil: Data-Driven Mobile Growth

      By: Ayelet Israeli, Carla Larangeira and Mariana Cal
      In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...  View Details
      Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile Technology; Growth And Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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      Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
      • 2019
      • Book

      Operations in an Omnichannel World

      By: Santiago Gallino and Antonio Moreno
      The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in...  View Details
      Keywords: Omnichannel; Omnichannel Retail; Retail; Operations; Operations; management; Supply Chain management; Business Model; Organizational Change And Adaptation
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      Gallino, Santiago, and Antonio Moreno, eds. Operations in an Omnichannel World. Vol. 8, Springer Series in Supply Chain Management. Cham, Switzerland: Springer, 2019.
      • 2019
      • White Paper

      Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

      By: George Serafeim, T. Robert Zochowski and Jennifer Downing
      Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...  View Details
      Keywords: Impact-weighted Accounts; Iwai; Background; Economic Systems; Economy; Corporate Social Responsibility And Impact; Measurement And Metrics; Financial Statements
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      Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
      • January 2019
      • Teaching Note

      Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

      By: Ayelet Israeli
      Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...  View Details
      Keywords: Dtc; Direct To Consumer Marketing; Health Care; E-commerce; Mobile; Digital Marketing; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; Social Media; A/b Testing; Crm; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands And Branding; Marketing Communications; Online Advertising; Acquisition; Growth And Development Strategy; Customer Focus And Relationships; Consumer Behavior
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      Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019.
      • August 2018 (Revised December 2020)
      • Case

      Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

      By: Jill Avery and Ayelet Israeli
      As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...  View Details
      Keywords: Dtc; Direct To Consumer Marketing; Health Care; E-commerce; Mobile; Digital Marketing; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; Social Media; A/b Testing; Crm; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands And Branding; Marketing Communications; Online Advertising; Consumer Behavior; Acquisition; Growth And Development Strategy; Customer Focus And Relationships; Health Industry; Consumer Products Industry; United States; North America; Europe
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      Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised December 2020.)
      • August 2017 (Revised August 2018)
      • Case

      The Oakland Athletics: Strategy & Metrics for a Budget

      By: Srikant M. Datar and Caitlin N. Bowler
      This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his...  View Details
      Keywords: Data Analysis; Metrics; Data Science; data And data Sets; Analysis; Measurement And Metrics; Competitive Strategy; Organizational Culture; Sports Industry
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      Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
      • October 2016
      • Case

      Turkasset: Bringing Customer-Centricity to Debt Collection

      By: Dennis Campbell and Gamze Yucaoglu
      In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,...  View Details
      Keywords: Customer Satisfaction; Customer Experience; Customer Service; Customer-centric; Emerging Market; Customer Focus; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Turkasset; Collections Agency; Npl; Call Center; Financial Services; Borrowing And Debt; Customer Focus And Relationships; Organizational Culture; Operations; management; Service Operations; Quality; Competitive Advantage; Cost Vs Benefits; Financial Services Industry; Turkey
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      Campbell, Dennis, and Gamze Yucaoglu. "Turkasset: Bringing Customer-Centricity to Debt Collection." Harvard Business School Case 117-023, October 2016.
      • Article

      Collection, Exploration and Analysis of Crowdfunding Social Networks

      By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
      Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have...  View Details
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      Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.
      • April 2015 (Revised June 2016)
      • Case

      The Transformation of NCR

      By: David Collis, Raffaella Sadun and Matthew Shaffer
      During his tenure as CEO since 2005, Bill Nuti had moved NCR Corporation (originally National Cash Register) from its historical competence in hardware to become a provider of hardware and software for managing transactions across a range of industries and payments...  View Details
      Keywords: Ncr; Hardware; Software; Transformation; Acquisitions; Financial Services; Organizational Change And Adaptation; Expansion; Hardware; Software; Transformation; Acquisition; Financial Services Industry; Technology Industry
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      Collis, David, Raffaella Sadun, and Matthew Shaffer. "The Transformation of NCR." Harvard Business School Case 715-438, April 2015. (Revised June 2016.)
      • March 2015 (Revised May 2018)
      • Case

      JPMorgan Chase: Tapping an Overlooked Talent Pool

      By: Boris Groysberg and Katherine Connolly
      By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not...  View Details
      Keywords: Women; Training; Human Capital; Diversity; Gender; Leadership; Motherhood; Organizational Culture; Talent And Talent management; Experience And Expertise; Diversity; Gender; Knowledge Use And Leverage; Human Capital; management Practices And Processes; Organizational Culture; Programs; Financial Services Industry; United States
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      Groysberg, Boris, and Katherine Connolly. "JPMorgan Chase: Tapping an Overlooked Talent Pool." Harvard Business School Case 415-066, March 2015. (Revised May 2018.)
      • December 2014
      • Supplement

      Interview with Anders Byriel and Mads Nygård: Kvadrat

      By: Boris Groysberg and Sarah L. Abbott
      Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, and Mads Nygård, SVP of Strategy & Organization at Kvadrat, discuss the challenges and opportunities faced by the company. They elaborate on areas covered in the case including: 1.) Asia; 2.) Soft...  View Details
      Keywords: General Management; Organization Behavior; Strategy; Performance Management; Leadership; Business Or Company management; Growth And Development Strategy; management Practices And Processes; Human Resources; Manufacturing Industry; Denmark
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      Groysberg, Boris, and Sarah L. Abbott. "Interview with Anders Byriel and Mads Nygård: Kvadrat." Harvard Business School Video Supplement 415-704, December 2014.
      • October 2014 (Revised March 2015)
      • Case

      Integrated Reporting at Aegon

      By: Robert G. Eccles, George Serafeim, Sydney Ribot and Michael Krzus
      In 2011, Aegon adopted integrated reporting—a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial...  View Details
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      Eccles, Robert G., George Serafeim, Sydney Ribot, and Michael Krzus. "Integrated Reporting at Aegon." Harvard Business School Case 315-011, October 2014. (Revised March 2015.)
      • Spring 2013
      • Article

      Does Mandatory IFRS Adoption Improve the Information Environment?

      By: Joanne Horton, George Serafeim and Ioanna Serafeim
      We examine the effect of mandatory International Financial Reporting Standards (IFRS) adoption on firms' information environment. We find that after mandatory IFRS adoption, consensus forecast errors decrease for firms that mandatorily adopt IFRS relative to forecast...  View Details
      Keywords: International Accounting; Financial Reporting; Standards; Information; Quality; Earnings management
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      Horton, Joanne, George Serafeim, and Ioanna Serafeim. "Does Mandatory IFRS Adoption Improve the Information Environment?" Contemporary Accounting Research 30, no. 1 (Spring 2013): 388–423.
      • April 2012 (Revised February 2017)
      • Case

      Dovernet

      By: Robert Simons and Natalie Kindred
      This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at...  View Details
      Keywords: Motivation And Incentives; Information Technology; Competitive Advantage; Decision Choices And Conditions; Organizational Culture; Performance Evaluation; Compensation And Benefits; Web Services Industry; Information Technology Industry; Vancouver
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      Simons, Robert, and Natalie Kindred. "Dovernet." Harvard Business School Case 112-061, April 2012. (Revised February 2017.)
      • July – August 2011
      • Article

      What Factors Drive Analyst Forecasts?

      By: Boris Groysberg, Paul Healy, Nitin Nohria and George Serafeim
      A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors...  View Details
      Keywords: Competition; Forecasting And Prediction; Industry Growth; Judgments; Performance; Valuation; Price; Quality; Innovation And Invention; Organizational Culture; Competency And Skills; Surveys
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      Groysberg, Boris, Paul Healy, Nitin Nohria, and George Serafeim. "What Factors Drive Analyst Forecasts?" Financial Analysts Journal 67, no. 4 (July–August 2011).
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      Hinge: A Data Driven Matchmaker - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
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