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All HBS Web
(6,302)
- Faculty Publications (1,991)
- September 1993
- Article
Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
By: R. J. Dolan
- 1993
- Other Unpublished Work
Catching the Next Wave: Why Good Customers Make It Hard
By: Joseph L. Bower and C. M. Christensen
- 1993
- Chapter
Customer Relationships in the 1990s
By: D. B. Crane
Keywords:
Customer Focus and Relationships
- 1993
- Chapter
Decomposing a Brand's Customer Franchise into Buyer Types
By: J. McQueen, J. Foley and J. A. Deighton
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer...
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Keywords:
Programs;
Customer Relationship Management;
Information Management;
Air Transportation Industry;
Canada
Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.
- June 1993
- Case
Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express
By: Shoshana Zuboff
Keywords:
Service Operations;
Customer Focus and Relationships;
Performance Effectiveness;
Apparel and Accessories Industry
Zuboff, Shoshana. "Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express." Harvard Business School Case 493-018, June 1993.
- May 1993
- Case
Patient Transfusion Services Lab of Central Blood Bank
By: James L. Heskett
The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services.
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Keywords:
Health Care and Treatment;
Quality;
Service Operations;
Mathematical Methods;
Customer Satisfaction;
Health Industry
Heskett, James L. "Patient Transfusion Services Lab of Central Blood Bank." Harvard Business School Case 693-091, May 1993.
- May 1993 (Revised October 1995)
- Case
Connor Formed Metal Products
By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad
Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information...
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Keywords:
Private Ownership;
Organizational Structure;
Production;
Change;
Governance Controls;
Information Technology;
Manufacturing Industry
Applegate, Lynda M., Donna B. Stoddard, and Melinda Conrad. "Connor Formed Metal Products." Harvard Business School Case 193-003, May 1993. (Revised October 1995.)
- March 1993 (Revised April 1995)
- Case
IBM After-Sales Service
IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party...
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Keywords:
Service Delivery;
Service Operations;
Supply Chain;
Supply Chain Management;
Logistics;
Operations;
Distribution;
Customer Focus and Relationships;
Competitive Strategy;
Computer Industry
Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network.
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Keywords:
Alliances;
Partners and Partnerships;
Globalized Firms and Management;
Advertising;
Global Strategy;
Marketing Strategy;
Customer Focus and Relationships;
Market Timing;
Outcome or Result;
Advertising Industry;
United States;
France;
Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
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Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- January 1993 (Revised April 1993)
- Case
Chadwick, Inc.: The Balanced Scorecard
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its...
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Keywords:
Balanced Scorecard;
Performance Evaluation;
Customer Relationship Management;
Goals and Objectives;
Customer Satisfaction;
Research and Development;
Marketplace Matching;
Financial Condition;
Product Launch;
Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
- Article
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
By: Rohit Deshpandé, J. U. Farley and F E Webster Jr
Deshpandé, Rohit, J. U. Farley, and F E Webster Jr. "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis." Journal of Marketing 57, no. 1 (January 1993): 23–37.
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,...
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Keywords:
Information Infrastructure;
Applications and Software;
Machinery and Machining;
Technological Innovation;
Markets;
Marketing Strategy;
Product Launch;
Outcome or Result;
Computer Industry;
Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- October 1992
- Article
Segmenting Industrial Customers by Buyer Behavior
By: V. K. Rangan, R. T. Moriarty Jr. and G. Swartz
Rangan, V. K., R. T. Moriarty Jr., and G. Swartz. "Segmenting Industrial Customers by Buyer Behavior." Journal of Marketing 56, no. 1 (October 1992): 72–82.
- August 1992 (Revised June 1993)
- Case
Euro Disney: The First 100 Days
By: Gary W. Loveman and Leonard A. Schlesinger
The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of...
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Keywords:
Multinational Firms and Management;
Service Operations;
Service Delivery;
Corporate Strategy;
Customer Focus and Relationships;
Service Industry;
Entertainment and Recreation Industry;
Japan;
France;
United States
Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
- May 1992 (Revised September 2019)
- Case
Richardson Sheffield
By: Christopher A. Bartlett and Ashish Nanda
The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to raise sales and earnings at more than 25% annually, even as the local industry was in steep...
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Keywords:
Human Resource Management;
Human Resource Practices;
General Management;
Human Resources;
Management;
Leadership;
Strategy;
United Kingdom
Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Case 392-089, May 1992. (Revised September 2019.)
- Article
Once More: How Do You Improve Customer Service?
Cespedes, Frank V. "Once More: How Do You Improve Customer Service?" Business Horizons 35, no. 2 (March–April 1992): 58–67.
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI....
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Keywords:
Change Management;
Marketing Strategy;
Product Launch;
Product Development;
Groups and Teams;
Sales;
Opportunities;
Competitive Strategy
Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
- January 1992
- Background Note
Managing Sales Interfaces: An Introduction
Concerns issues involved in coordinating sales efforts with product management and customer service activities. First, discusses environmental factors that increase integration requirements among these groups, and why these factors make the field sales force a crucial...
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Keywords:
Product Marketing;
Social Marketing;
Multi-Sided Platforms;
Groups and Teams;
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: An Introduction." Harvard Business School Background Note 592-068, January 1992.