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All HBS Web
(2,236)
- Faculty Publications (440)
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
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Keywords:
Customer Value and Value Chain;
Customer Relationship Management;
Customization and Personalization;
Product Marketing;
Sales;
Marketing Strategy;
Management Analysis, Tools, and Techniques;
Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- June 2002
- Case
Vans: Skating on Air
By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines...
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Keywords:
Brands and Branding;
Product Launch;
Demand and Consumers;
Product Development;
Value Creation;
Apparel and Accessories Industry;
Retail Industry;
California
Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
- June 2002
- Teaching Note
Customer Value Measurement at Nortel Networks-Optical Networks Division, TN
By: Das Narayandas
Teaching Note for (9-501-050).
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Keywords:
Telecommunications Industry
- April 2002
- Article
Customers As Innovators: A New Way to Create Value
By: Stefan Thomke and Eric von Hippel
Thomke, Stefan, and Eric von Hippel. "Customers As Innovators: A New Way to Create Value." Harvard Business Review 80, no. 4 (April 2002). (Translated into German and reprinted in Harvard Business Manager (July 2002): 51-61.)
- February 2002 (Revised March 2002)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Competitive Advantage;
Price;
Customer Relationship Management;
Marketing;
Customer Value and Value Chain;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.)
- January 2002 (Revised October 2005)
- Case
General Electric Medical Systems 2002
By: Tarun Khanna and James Weber
Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has...
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Keywords:
Information Technology;
Business Model;
Change Management;
Multinational Firms and Management;
Genetics;
Customer Value and Value Chain;
Age;
Medical Devices and Supplies Industry;
China;
United States
Khanna, Tarun, and James Weber. "General Electric Medical Systems 2002." Harvard Business School Case 702-428, January 2002. (Revised October 2005.)
- October 2001 (Revised November 2002)
- Case
Herman Miller(B): Creating Innovation Streams
By: Sandra J. Sucher and Stacy McManus
In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also...
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Keywords:
Innovation and Invention;
Innovation and Management;
Product Design;
Product Development;
Product;
Supply Chain Management;
Business Model;
Service Delivery;
Customer Value and Value Chain;
Manufacturing Industry;
Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
- September 2001 (Revised April 2002)
- Case
Ocean Carriers
By: Erik Stafford, Angela Chao and Kathleen Luchs
In January 2001, Mary Linn, vice president of finance for Ocean Carriers, a shipping company with offices in New York and Hong Kong, was evaluating a proposed lease of a ship for a three-year period, beginning in early 2003. The customer was eager to finalize the...
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Keywords:
Cash Flow;
Forecasting and Prediction;
Cost of Capital;
Leasing;
Corporate Strategy;
Valuation;
Shipping Industry;
New York (city, NY);
Hong Kong
Stafford, Erik, Angela Chao, and Kathleen Luchs. "Ocean Carriers." Harvard Business School Case 202-027, September 2001. (Revised April 2002.)
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key...
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Keywords:
Entrepreneurship;
Resignation and Termination;
Technological Innovation;
Marketing Strategy;
Product Development;
Luxury;
Information Infrastructure;
Value Creation;
Computer Industry;
Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- August 2001 (Revised March 2008)
- Supplement
Kirk Arnold
By: Nitin Nohria and Alan Price
Supplements NerveWire, Inc.
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Keywords:
Recruitment;
Value;
Mission and Purpose;
Partners and Partnerships;
Business Model;
Customer Value and Value Chain;
Investment Return;
Economic Slowdown and Stagnation;
Problems and Challenges;
Consulting Industry;
Newton
Nohria, Nitin, and Alan Price. "Kirk Arnold." Harvard Business School Supplement 402-020, August 2001. (Revised March 2008.)
- March 2001 (Revised September 2005)
- Case
Ritz-Carlton Hotel Company, The
By: Sandra J. Sucher and Stacy McManus
In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,...
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Keywords:
Customer Satisfaction;
Innovation and Invention;
Leadership;
Brands and Branding;
Product Launch;
Service Operations;
Performance Improvement;
Problems and Challenges;
Quality;
Status and Position;
Culture;
Value Creation;
Accommodations Industry;
Service Industry
Sucher, Sandra J., and Stacy McManus. "Ritz-Carlton Hotel Company, The." Harvard Business School Case 601-163, March 2001. (Revised September 2005.)
- March 2001 (Revised February 2009)
- Case
HDFC (A)
By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new...
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Keywords:
Values and Beliefs;
Management Style;
Management Teams;
Competition;
Financial Services Industry;
India
Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "HDFC (A)." Harvard Business School Case 301-093, March 2001. (Revised February 2009.)
- March 2001
- Article
Strategy and the Internet
By: M. E. Porter
Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel...
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Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62–78.
- February 2001 (Revised June 2002)
- Case
Customer Value Measurement at Nortel Networks--Optical Networks Division
By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become...
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Keywords:
Business Divisions;
Customer Focus and Relationships;
Customer Satisfaction;
Management Teams;
Marketing Strategy;
Value Creation;
Telecommunications Industry
Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
- December 2000
- Background Note
Online Retailers
By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,...
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Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
- December 2000
- Background Note
Internet Access Providers
By: Thomas R. Eisenmann and Daniel Green
Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it...
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Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
- December 2000
- Case
Friona Industries, L.P.
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to...
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Keywords:
Customer Satisfaction;
Customer Value and Value Chain;
Food;
Management Systems;
Supply and Industry;
Performance Consistency;
Quality;
Partners and Partnerships;
Food and Beverage Industry;
Retail Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.
- November 2000 (Revised December 2000)
- Background Note
Online Content Providers
By: Thomas R. Eisenmann and Alastair Brown
Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits...
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Keywords:
Internet and the Web;
Customers;
Value Creation;
Business Model;
Internet and the Web;
Cash Flow;
Risk and Uncertainty;
Growth and Development Strategy;
Problems and Challenges;
Decision Making;
Profit;
Information Industry
Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
- November 2000
- Case
Geocast Network Systems, Inc.
By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast...
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Keywords:
Business Model;
Customer Value and Value Chain;
Entrepreneurship;
Venture Capital;
Information Management;
Technological Innovation;
Marketing Channels;
Corporate Strategy;
Entertainment and Recreation Industry;
Web Services Industry
Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.