Show Results For
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All HBS Web
(108)
- News (24)
- Research (55)
- Multimedia (7)
- Faculty Publications (11)
Show Results For
-
All HBS Web
(108)
- News (24)
- Research (55)
- Multimedia (7)
- Faculty Publications (11)
- 17 Nov 2020
- Video
New Founder Series: Customer Discovery
- November 2011 (Revised August 2012)
- Background Note
Customer Discovery and Validation for Entrepreneurs
- Research Summary
Entrepreneurial Management: Customer Discovery and Business Development
- 01 Oct 2020
- Video
Wendy Tsu - 10 Customer Discovery Interviews
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Pain Points
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Academic Publishing
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Pain Points, Version 2
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
Customer Supercharging in Experience-Centric Channels
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging”... View Details
- July 2017 (Revised November 2017)
- Case
Propel
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
- 17 Sep 2018
- News
Can Barnes & Noble be saved?
- September 2022
- Case
AllSpice: GitHub for Hardware Engineers
- 2024
- Working Paper
Platform Information Provision and Consumer Search: A Field Experiment
Rebecca A. Karp
Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details
- April 2009
- Case
Merck: Managing Vioxx (A)
- December 2003 (Revised September 2005)
- Case
Rein Chemical Company: Specialty Division
Alan D. MacCormack
Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details