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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...
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Keywords:
Cohort Analysis;
Customers;
Analytics and Data Science;
Segmentation;
Analysis;
Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- February 2003 (Revised March 2007)
- Case
Internet Customer Acquisition Strategy at Bankinter
By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann...
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Keywords:
Customer Relationship Management;
Internet and the Web;
Activity Based Costing and Management;
Customer Value and Value Chain;
Banks and Banking;
Banking Industry;
Spain
Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021, February 2003. (Revised March 2007.)
- January 2017 (Revised October 2021)
- Case
Delivering the Goods at Shippo
By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull
Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates...
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Keywords:
Application Program Interface;
API;
API Strategy;
Customer Cohorts;
Churn;
Retention;
Entrepreneurship;
Venture Capital;
Business Startups;
Strategy;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Valuation;
Shipping Industry;
Technology Industry;
Retail Industry;
San Francisco;
California;
United States
Bussgang, Jeffrey J., Jeffrey F. Rayport, and Olivia Hull. "Delivering the Goods at Shippo." Harvard Business School Case 817-065, January 2017. (Revised October 2021.)
- February 2019 (Revised December 2019)
- Case
ThirdLove
By: Jeffrey F. Rayport and Matthew G. Preble
Rayport, Jeffrey F., and Matthew G. Preble. "ThirdLove." Harvard Business School Case 819-061, February 2019. (Revised December 2019.)
- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on...
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Keywords:
Brand & Product Management;
Product Strategy;
New Product Development;
Credit Card;
Customer Acquisition;
CRM;
Millennials;
Marketing;
Marketing Strategy;
Brands and Branding;
Credit Cards;
Product Development;
Product Launch;
Customer Relationship Management;
Consumer Behavior;
Demographics;
Financial Services Industry;
Service Industry;
Banking Industry;
United States;
North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin...
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Keywords:
Entrepreneurial Management;
Entrepreneurial Ventures;
Turkey;
Big Data;
Customer Focused Organization;
Service Management;
Continuous Improvement;
Data Analysis;
Internet;
Growth Strategy;
Technological Change;
Information Systems;
Entrepreneurship;
Corporate Strategy;
Analytics and Data Science;
Analysis;
Customer Focus and Relationships;
Emerging Markets;
Service Operations;
Competitive Advantage;
Performance Improvement;
Internet and the Web;
Growth and Development Strategy;
Information Technology;
Value Creation;
Food and Beverage Industry;
Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- Web
Accelerating the Careers of Diverse Rising Stars
The Advent Leadership Academy was a unique 13-week custom program designed to equip a diverse cohort of 40 talented leaders from across Advent's portfolio companies with the skills and frameworks they needed...
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- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
customer and product markets, and geopolitical environments. Professor William Fruhan leads the corporate finance piece of the curriculum, providing perspective on the globalization of financial markets. "Increasingly, there is more...
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- 03 Jun 2014
- First Look
First Look: June 3
in the external capital markets. In addition, the results show that diversification can be beneficial in the presence of frictions in the labor market. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2132676 Working Papers View Details
Keywords:
Sean Silverthorne
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
created two cohorts of new online shoppers. The first cohort contained those who joined during the first wave, between March 15 and June 15. The second cohort comprised those...
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Janice H. Hammond
Janice H. Hammond is the Jesse Philips Professor of Manufacturing and the Senior Associate Dean for Culture and Community at Harvard Business School. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as... View Details
Keywords:
apparel;
distribution;
e-commerce industry;
manufacturing;
retailing;
textiles;
transportation
- 06 Jul 2021
- Blog Post
The MS/MBA Technology Showcase: A Celebration of Our Startups
Throughout the year, the MS/MBA: Engineering Sciences cohort frequently bounces between business, engineering, and entrepreneurship endeavors. Our efforts culminate in the annual MS/MBA Technology Showcase, which brings together the...
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- February 2023
- Supplement
Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive
By: Linda A. Hill and Lydia Begag
norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC...
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Keywords:
Organizational Change and Adaptation;
Organizational Design;
Organizational Culture;
Organizational Structure;
Organizations;
Leadership;
Leadership Development;
Leadership Style;
Collaborative Innovation and Invention;
Digital Transformation;
Digital Strategy;
Digital Platforms;
Technology Adoption;
Technological Innovation;
Corporate Entrepreneurship;
Business and Government Relations;
Business Startups;
Financial Services Industry;
Technology Industry;
Banking Industry;
Information Technology Industry;
Sweden;
Europe;
Singapore;
London;
United Arab Emirates;
Dubai;
Middle East;
Athens;
Greece
Hill, Linda A., and Lydia Begag. "Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive." Harvard Business School Supplement 423-066, February 2023.
- Web
Online Business Strategy Course | HBS Online
Syllabus 6 Modules, 30-35 Hours Download full syllabus 7-8 hrs Module 1 Creating Value for Customers Develop a foundational understanding of the value stick framework and learn how to make pricing decisions with a focus on willingness to...
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- Web
Business Fundamentals Course - CORe | HBS Online
demand to inform pricing strategy? Step into the shoes of Jim Holtzman, CEO of Ace Ticket, and learn about pricing strategy for super bowl tickets. ShowHide Details Modules Customer Demand: Foundations Strategies for Assessing and...
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- 13 Oct 2015
- First Look
October 13, 2015
to the customer over time. Customer relationships become continuous and open-ended, service becomes more efficient and proactive, and new business models are enabled. The rich data on location and...
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- Web
Online Business Analytics Course | HBS Online
the evidence in favor of or against your hypothesis in order to make managerial decisions. Highlights Hypothesis Testing Interpreting A/B Tests ShowHide Details Concepts Designing and Performing Hypothesis Tests Improving the Customer...
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- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
and business in society Earn by: completing any three courses within either subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 5 Modules, 40-50 Hours Download full syllabus 12-16 hrs Module 1 - 2 Weeks Delivering on...
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- Web
Disruptive Innovation Online Course | HBS Online
develop frameworks to better understand customer needs Acquire techniques for executive-level strategy development Organize for innovation and maintain a disruptive scope Gain confidence articulating complex viewpoints Who Will Benefit...
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- Web
Business Economics Online Course | HBS Online
Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of competitive advantage through differentiation Who Will Benefit Aspiring Marketing,...
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