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- October 2021
- Article
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs...
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- September 2021
- Case
On the Bubble: Startup Bootstrapping
By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high...
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Keywords:
Business Startups;
Business Growth and Maturation;
Business Model;
Business Plan;
Disruption;
Transformation;
Trends;
Customer Focus and Relationships;
Customer Relationship Management;
Decision Making;
Cost vs Benefits;
Decisions;
Entrepreneurship;
Venture Capital;
Equity;
Executive Compensation;
Recruitment;
Selection and Staffing;
Disruptive Innovation;
Technological Innovation;
Job Interviews;
Growth and Development Strategy;
Ownership Stake;
Opportunities;
Applications and Software;
Technology Adoption;
Technology Industry;
Web Services Industry;
New York (city, NY);
California;
France
- May–June 2021
- Article
Eliminate Strategic Overload
As companies respond to intensifying competitive pressures and challenges, they ask more and more of their employees. But organizations often have very little to show for the efforts of their talented and engaged workers. By selecting fewer initiatives with greater...
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- April 2021
- Case
Zeynep Ton: The Good Jobs Strategy
By: Francesca Gino and Frances X. Frei
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.
In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
- March 2021 (Revised September 2021)
- Case
Applied: Using Behavioral Science to Debias Hiring
By: Ashley Whillans and Jeff Polzer
The UK government’s Behavioural Insights Team (BIT) needed to hire a new associate and were trying to increase the diversity of their job candidates. This decision was based on academic research showing that recruiters and managers often fell into common traps like...
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- Article
Selling After the Crisis
Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer...
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- February 2021
- Case
Enterprise Agility at Komerční Banka
By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick
In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he...
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- January 2021 (Revised January 2021)
- Case
Best Buy's Corie Barry: Confronting the COVID-19 Pandemic
By: William W. George and Amram Migdal
This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy’s strategy and leadership, including the transitions between the...
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Keywords:
Change;
Disruption;
Volatility;
Communication;
Competency and Skills;
Customers;
Decision Making;
Ethics;
Fairness;
Moral Sensibility;
Values and Beliefs;
Finance;
Cash Flow;
Financial Condition;
Financial Liquidity;
Goods and Commodities;
Corporate Governance;
Health Pandemics;
Human Resources;
Executive Compensation;
Employees;
Employee Relationship Management;
Resignation and Termination;
Retention;
Selection and Staffing;
Innovation and Invention;
Jobs and Positions;
Job Cuts and Outsourcing;
Job Design and Levels;
Job Interviews;
Job Offer;
Labor;
Employment;
Human Capital;
Working Conditions;
Law;
Leadership;
Leadership Development;
Leadership Style;
Management;
Business or Company Management;
Crisis Management;
Growth and Development Strategy;
Management Practices and Processes;
Management Style;
Management Succession;
Management Systems;
Management Teams;
Risk Management;
Operations;
Distribution;
Order Taking and Fulfillment;
Logistics;
Service Delivery;
Service Operations;
Supply Chain;
Organizations;
Corporate Social Responsibility and Impact;
Organizational Change and Adaptation;
Outcome or Result;
Personal Development and Career;
Retirement;
Work-Life Balance;
Planning;
Strategic Planning;
Problems and Challenges;
Relationships;
Business and Community Relations;
Labor and Management Relations;
Risk and Uncertainty;
Safety;
Science;
Strategy;
Retail Industry;
North and Central America;
United States;
Minnesota
- 2020
- Working Paper
'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt
By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
Many consumers struggle to repay their credit card debt, in part because paying small portions of large bills often feels fruitless. We introduce a novel credit card payment option—repayment-by-purchase—and examine its influence on both the amount consumers’ repay and...
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- June 2020
- Teaching Note
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...
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Keywords:
Luxury Brand;
Fashion;
Sharing Economy;
Two-sided Marketplace;
Target Market;
Customer Selection;
Marketing;
Brands and Branding;
Luxury;
Two-Sided Platforms;
Business Model;
Growth and Development Strategy;
Customer Value and Value Chain;
Fashion Industry;
Consumer Products Industry;
United States;
North America
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three...
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Keywords:
Brand Management;
DTC;
E-commerce;
Brand Extension;
Lifestyle Brand;
Customer Segmentation;
Retailing;
Scaling And Growth;
Startup;
Brands and Branding;
Marketing;
Marketing Strategy;
Marketing Channels;
Entrepreneurship;
Venture Capital;
Consumer Behavior;
Growth and Development Strategy;
Business Startups;
Consumer Products Industry;
Travel Industry;
United States;
North America
- November 2019
- Supplement
Kids & Company: Entering the U.S.
By: Boris Groysberg, Sarah Mehta and Matthew Preble
This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching...
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Keywords:
Early Childhood Education;
Strategy;
Growth and Development Strategy;
Growth Management;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Expansion;
Leadership;
Marketing;
Product Marketing;
Brands and Branding;
Service Delivery;
Service Operations;
Product Design;
Product Development;
Cross-Cultural and Cross-Border Issues;
Selection and Staffing;
Customer Focus and Relationships;
Entrepreneurship;
Service Industry;
Canada;
United States
- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed...
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Keywords:
Entrepreneurship;
Business Startups;
Mission and Purpose;
Corporate Strategy;
Customer Focus and Relationships;
Forecasting and Prediction;
Business Plan;
Trends;
Experience and Expertise;
Talent and Talent Management;
Training;
Health;
Selection and Staffing;
Leadership Style;
Leadership Development;
Management Style;
Management Teams;
Brands and Branding;
Organizational Culture;
Organizational Structure;
Motivation and Incentives;
Sports;
Competition;
Diversification;
Expansion;
Value Creation;
Health Industry;
Sports Industry;
Texas
- September 2019 (Revised February 2020)
- Teaching Note
Commonwealth Bank of Australia: Unbanklike Experimentation
By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...
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- 2021
- Working Paper
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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- April 2019
- Supplement
C3: Driven to Succeed
By: Robert L. Simons
This video series, which is intended to be used with C3: Driven to Succeed (119-004), shows founder and CEO Tom Siebel addressing a class of MBA students. In eight short video clips, he discusses how he selects customers and employees, creates a high-energy culture,...
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- February 2019
- Case
Canibal—Play It Green!
By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The...
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- January 2019 (Revised December 2019)
- Case
CrossBoundary Energy
By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable...
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Keywords:
Energy Investing;
Economic Development;
Renewable Energy;
Business Growth and Maturation;
Developing Countries and Economies;
Project Finance;
Emerging Markets;
Industry Structures;
Infrastructure;
Segmentation;
Private Equity;
Decision Choices and Conditions;
Energy Industry;
Utilities Industry;
Africa;
Tanzania;
Ghana