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      • September 2023
      • Case

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...  View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
      • September–October 2023
      • Article

      The New Era of Industrial Policy Is Here

      By: Willy C. Shih
      Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and...  View Details
      Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors
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      Shih, Willy C. "The New Era of Industrial Policy Is Here." Harvard Business Review 101, no. 5 (September–October 2023): 66–75.
      • August 2023
      • Teaching Note

      Newlab: Scaling an Innovation Engine

      By: Tarun Khanna and Felicia Belostecinic
      Teaching Note for HBS Case No. 723-364.  View Details
      Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn
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      Khanna, Tarun, and Felicia Belostecinic. "Newlab: Scaling an Innovation Engine." Harvard Business School Teaching Note 724-006, August 2023.
      • August 2023
      • Case

      Beamery: Using Skills and AI to Modernize HR

      By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
      Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry  View Details
      Keywords: Acquisition; Business Growth and Maturation; Business Startups; Competency and Skills; Experience and Expertise; Talent and Talent Management; Customers; Nationality; Learning; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Human Resources; Employee Relationship Management; Recruitment; Retention; Selection and Staffing; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Analytics and Data Science; Applications and Software; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Job Design and Levels; Employment; Human Capital; Europe; United Kingdom; United States
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      Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.
      • August 2023
      • Case

      Salma Qarnain: Spaceships to Broadway

      By: Leslie Perlow, Mel Martin and Hannah Weisman
      Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family...  View Details
      Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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      Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
      • 2023
      • Working Paper

      Residential Battery Storage - Reshaping The Way We Do Electricity

      By: Christian Kaps and Serguei Netessine
      In this paper, we aim to understand when private households invest in rooftop solar installations and battery storage, and how these investment decisions affect their electricity usage patterns as well as the market structure overall. We answer three main research...  View Details
      Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
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      Kaps, Christian, and Serguei Netessine. "Residential Battery Storage - Reshaping The Way We Do Electricity." Working Paper, August 2023.
      • July 2023
      • Supplement

      Managing Customer Retention at Teleko

      By: Eva Ascarza
      This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management.  View Details
      Keywords: Customer Relationship Management; Telecommunications Industry; Technology Industry; United States
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      Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Spreadsheet Supplement 524-702, July 2023.
      • 18 Jul 2023
      • Interview

      Interview on Product Market Fit, Profit Market Fit and Whiplash, and More

      By: Jeffrey F. Rayport and Doug Levin
      This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to...  View Details
      Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology
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      "Interview on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life Podcast, July 18, 2023.
      • July 2023
      • Case

      Schuberg Philis: From Success to Significance

      By: Thomas J. DeLong and Daniela Beyersdorfer
      The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the...  View Details
      Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands
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      DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis: From Success to Significance." Harvard Business School Case 424-012, July 2023.
      • 2023
      • Working Paper

      Second- versus Third-party Audit Quality: Evidence from Global Supply Chain Monitoring

      By: Maria R. Ibanez, Ashley Palmarozzo, Jodi L. Short and Michael W. Toffel
      To capitalize on the superior credibility and flexibility and lower cost of external assessments, many global buyers are shifting from using their own employee (“second-party”) auditors to relying more heavily (or entirely) on third-party auditors to monitor and...  View Details
      Keywords: Auditing; Audit Quality; Working Conditions; Sustainability; Empirical Operations; Empirical Service Operations; Sustainability Management; Corporate Accountability; Agency Theory; Corporate Social Responsibility and Impact; Supply Chain Management
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      Ibanez, Maria R., Ashley Palmarozzo, Jodi L. Short, and Michael W. Toffel. "Second- versus Third-party Audit Quality: Evidence from Global Supply Chain Monitoring." Working Paper, June 2023.
      • June 2023
      • Supplement

      Clash of Two Giants Simulation Exercise

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A...  View Details
      Keywords: Customer Acquisition; Network Effects; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023.
      • June 2023
      • Exercise

      Clash of Two Giants Simulation Exercise Instructions

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. ...  View Details
      Keywords: Platform Strategies; Network Effects; Technology Platform; Customer Acquisition
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
      • June 2023 (Revised August 2023)
      • Teaching Note

      Clash of Two Giants Simulation Exercise Teaching Note

      By: Feng Zhu
      Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need...  View Details
      Keywords: Platform Strategy; Customer Acquisition; Network Effects; Technology Platform; Competitive Strategy
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      Zhu, Feng. "Clash of Two Giants Simulation Exercise Teaching Note." Harvard Business School Teaching Note 623-093, June 2023. (Revised August 2023.)
      • June 2023
      • Simulation

      Artea Dashboard and Targeting Policy Evaluation

      By: Ayelet Israeli and Eva Ascarza
      Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...  View Details
      Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
      • June 2023 (Revised September 2023)
      • Simulation

      Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

      By: Sunil Gupta, Rajiv Lal and Celine Chammas
      Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....  View Details
      Keywords: Budgeting; Customer Acquisition; Customer Journey; Marketing Strategy; Marketing
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      Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)." Harvard Business School Simulation 523-714, June 2023. (Revised September 2023.)
      • June 2023
      • Case

      Creating World-Class Board Governance at SECO

      By: Krishna G. Palepu and Emer Moloney
      In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,...  View Details
      Keywords: Family Business; Business Model; Acquisition; Business Growth and Maturation; Talent and Talent Management; Customer Focus and Relationships; Engineering; Governance; Corporate Governance; Governing and Advisory Boards; Growth and Development Strategy; Compensation and Benefits; Retention; Innovation and Invention; Technological Innovation; Going Public; Strategic Planning; Business and Shareholder Relations; Business Strategy; Information Infrastructure; Information Technology; Value Creation; Organizational Change and Adaptation; Computer Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; Technology Industry; Italy; Europe; Germany; United States; China
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      Palepu, Krishna G., and Emer Moloney. "Creating World-Class Board Governance at SECO." Harvard Business School Case 123-082, June 2023.
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to...  View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • June 2023
      • Article

      Managing Medical Device Liability Through Innovation: A Strategic Approach

      By: Alberto Galasso and Hong Luo
      In this article, we discuss several aspects of the relationships among product liability risk, safety, and innovation strategies of medical device companies.  View Details
      Keywords: Safety; Public Opinion; Legal Liability; Product; Medical Devices and Supplies Industry
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      Galasso, Alberto, and Hong Luo. "Managing Medical Device Liability Through Innovation: A Strategic Approach." Health Management, Policy and Innovation 8, no. 1 (June 2023).
      • June 2023
      • Article

      National Customer Orientation: An Empirical Test across 112 Countries

      By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
      Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer...  View Details
      Keywords: Global Range; Customer Focus and Relationships
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      Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: An Empirical Test across 112 Countries." Marketing Letters 34, no. 2 (June 2023): 189–204.
      • May 2023
      • Case

      IBM’s Ginni Rometty: Leading with Good Power

      By: Hubert Joly, Leonard A. Schlesinger and Stacy Straaberg
      In March 2023, Virginia (Ginni) Rometty published Good Power: Leading Positive Change in our Lives, Work, and World, which covered her personal history and career at International Business Machines (IBM). Rometty was IBM’s ninth and first woman CEO from 2012–2020. Her...  View Details
      Keywords: Transformation; Acquisition; Trends; Gender; Diversity; Education; Training; Values and Beliefs; Profit; Revenue; Leadership Style; Leading Change; Business or Company Management; Negotiation; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Family and Family Relationships; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations; Business and Stakeholder Relations; Personal Characteristics; Perspective; Social Issues; Adaptation; Business Strategy; Commercialization; Competition; Corporate Strategy; Information Infrastructure; Information Technology; Health Industry; Information Technology Industry; Manufacturing Industry; Service Industry; Technology Industry; New York (city, NY); United States
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      Joly, Hubert, Leonard A. Schlesinger, and Stacy Straaberg. "IBM’s Ginni Rometty: Leading with Good Power." Harvard Business School Case 323-114, May 2023.
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