Filter Results
:
(47)
Show Results For
-
All HBS Web
(198)
- Faculty Publications (47)
Show Results For
-
All HBS Web
(198)
- Faculty Publications (47)
Page 1 of
47
Results
→
- 2022
- Book
Win from Within: Build Organizational Culture for Competitive Advantage
By: James Heskett
There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to...
View Details
Keywords:
Organizational Culture;
Competitive Advantage;
Organizational Change and Adaptation;
Leadership
Heskett, James. Win from Within: Build Organizational Culture for Competitive Advantage. New York: Columbia University Press, 2022.
- May 2021 (Revised February 2022)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
View Details
Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
View Details
Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...
View Details
Keywords:
Loyalty Programs;
Multi-vendor Platform;
Retail;
Big Data;
Customer Relationship Management;
Mobile and Wireless Technology;
Business Model;
Analytics and Data Science;
Competitive Strategy;
Decision Making;
Applications and Software;
Technology Industry;
Retail Industry;
Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness....
View Details
Keywords:
Digital Marketing;
Customization and Personalization;
Information;
Trust;
Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- August 2018
- Case
Garanti Payment Systems: Digital Transformation Strategy (A)
By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already...
View Details
Keywords:
Loyalty Program;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Banks;
Banking;
Credit Card;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation;
Financial Services Industry
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
- August 2018
- Supplement
Garanti Payment Systems: Digital Transformation Strategy (B)
By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage...
View Details
Keywords:
Loyalty Programs;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Bank;
Banking;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital;
Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
- June 2018 (Revised January 2019)
- Case
Membership Rewards® from American Express
By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on...
View Details
Keywords:
Financial Services;
Customer Loyalty;
Credit Cards;
Marketing Strategy;
Product Marketing;
Brands and Branding;
Customer Value and Value Chain;
Value Creation;
Financial Services Industry;
Banking Industry;
North America;
United States
Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the...
View Details
Keywords:
Airbnb;
Competitiveness;
Threats;
Disruption;
Lodging Industry;
Long-term Growth;
Loyalty Program;
Marriot;
Online Platforms;
Online Travel Agencies;
Two-Sided Platforms;
Disruptive Innovation;
Competitive Strategy;
Competition;
Customer Focus and Relationships;
Customer Satisfaction;
Online Technology;
Tourism Industry;
Travel Industry;
Accommodations Industry
Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
- June 2017 (Revised May 2018)
- Supplement
Hilti Fleet Management Video Supplements
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new...
View Details
Keywords:
Hilti;
Business Model Innovation;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Europe;
Switzerland;
Liechtenstein;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Construction;
Leasing;
Strategy;
Decision Making;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Latin America;
North America;
Africa;
Japan;
Hong Kong
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management Video Supplements." Harvard Business School Multimedia/Video Supplement 717-808, June 2017. (Revised May 2018.)
- May 2017
- Teaching Note
Hilti Fleet Management (A) and (B)
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details
This case explores the introduction of fleet management in the... View Details
Keywords:
Hilti;
Business Model Innovation;
BMI;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Europe;
Switzerland;
Liechtenstein;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Customer Focus and Relationships;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Decision Making;
Growth Management;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Latin America;
Africa;
Japan;
Hong Kong;
France;
Italy;
Spain
- May 2017 (Revised September 2018)
- Case
Hilti Fleet Management (A): Turning a Successful Business Model on Its Head
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new...
View Details
Keywords:
Hilti;
Business Model Innovation;
BMI;
Fleet Management;
Decision-making;
Implementation;
Power Tools Industry;
Business Model;
Restructuring;
Transformation;
Transition;
Customer Value and Value Chain;
Customer Focus and Relationships;
Construction;
Innovation and Invention;
Leasing;
Strategy;
Decision Making;
Construction Industry;
Switzerland;
Liechtenstein;
Germany;
Austria;
Europe;
United States;
Asia;
Brazil;
China;
Japan;
Hong Kong
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (A): Turning a Successful Business Model on Its Head." Harvard Business School Case 717-427, May 2017. (Revised September 2018.)
- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in...
View Details
Keywords:
Customer Satisfaction;
Customer Service;
Emerging Market;
Focusing On Customers;
Competition;
Turkey;
Loyalty Program;
Marketing Strategy;
Downstream Distribution;
Customer Relationship Management;
Energy Industry;
Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- March 2016
- Teaching Note
Catalina in the Digital Age
By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
View Details
- November 2015 (Revised January 2017)
- Case
Uber: Changing the Way the World Moves
By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight...
View Details
Keywords:
Service;
Innovation;
Pricing;
Customer Loyalty;
Uber;
Taxi;
Sharing Economy;
On-demand Economy;
Marketing;
Operations;
Strategy;
Disruption;
Customer Satisfaction;
Transportation;
Consumer Behavior
Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Case 316-101, November 2015. (Revised January 2017.)
- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
View Details
Keywords:
Big Data;
Digital Technologies;
Marketing;
Customer Relationship Management;
Consumer Behavior
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
By: John Deighton and James T. Kindley
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates...
View Details
Keywords:
Customer Relationship Management;
Competitive Strategy;
Marketing;
Operations;
Auto Industry;
Service Industry
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
- June 2013
- Teaching Note
Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)
By: John Deighton and James T. Kindley
- June 2013
- Supplement
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)
By: John Deighton and James T. Kindley
- February 2013 (Revised March 2013)
- Case
Agero: Enhancing Capabilities for Customers
By: Robert Simons and Natalie Kindred
This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details
Keywords:
Entrepreneurial Management;
Entrepreneurial Gap;
Entrepreneurship;
Auto Industry;
Insurance;
Performance Management;
Performance Measurement;
Performance Measures;
Performance Pressure;
Decisions;
Family Business;
Resource Allocation;
Organizational Design;
Customer Focus and Relationships;
Performance Evaluation;
Growth and Development Strategy;
Service Industry
Simons, Robert, and Natalie Kindred. "Agero: Enhancing Capabilities for Customers." Harvard Business School Case 113-001, February 2013. (Revised March 2013.)