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When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline...
- March 2021
- Article
The Customer May Not Always Be Right: Customer Compatibility and Service Performance
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the...
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Keywords:
Customer Compatibility;
Satisfaction;
Profitability;
Service Operations;
Customer Relationship Management;
Customer Satisfaction;
Performance
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488.
- December 2020 (Revised February 2021)
- Case
Kerry Group: Inspiring Food, Nourishing Life
By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker
The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition...
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Keywords:
Agribusiness;
Environmental Sustainability;
Food;
Nutrition;
Growth and Development Strategy;
Global Range;
Agriculture and Agribusiness Industry
Reinhardt, Forest L., José B. Alvarez, Damien McLoughlin, and Tonia Labruyere. "Kerry Group: Inspiring Food, Nourishing Life." Harvard Business School Case 721-019, December 2020. (Revised February 2021.)
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...
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Keywords:
Incentives;
Prosocial Behavior;
Judgment And Decision-making;
Referral Rewards;
Motivation and Incentives;
Consumer Behavior;
Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
- January 2020 (Revised February 2020)
- Teaching Note
Customer Compatibility Exercise
By: Ryan W. Buell
- 2021
- Working Paper
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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Keywords:
Behavioral Operations;
Operational Transparency;
Customer Compatibility;
Customer Behavior;
Consumer Behavior;
Decision Making;
Operations;
Strategy
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Harvard Business School Working Paper, No. 20-013, July 2019. (Revised January 2021.)
- 2019
- Working Paper
Rehabilitating Corporate Purpose
In this paper, I address how the ascendance of the theory of shareholder value maximization into the central consciousness of public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach...
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Keywords:
Capitalism;
Justice;
Corporate Purpose;
Shareholder Value Maximization;
Ethical Reciprocity;
Economic Systems;
Business Ventures;
Mission and Purpose;
Ethics;
Corporate Social Responsibility and Impact
Salter, Malcolm S. "Rehabilitating Corporate Purpose." Harvard Business School Working Paper, No. 19-104, April 2019.
- 2019
- Working Paper
The Customer May Not Always Be Right: Customer Compatibility and Service Performance
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the...
View Details
Keywords:
Customer Compatibility;
Satisfaction;
Profitability;
Customer Relationship Management;
Service Operations;
Customer Satisfaction;
Banking Industry;
Retail Industry
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Harvard Business School Working Paper, No. 16-091, February 2016. (Revised December 2019.)
- December 2015 (Revised October 2018)
- Exercise
Customer Compatibility Exercise
By: Ryan W. Buell
Buell, Ryan W. "Customer Compatibility Exercise." Harvard Business School Exercise 616-043, December 2015. (Revised October 2018.)
- February 2011 (Revised May 2011)
- Case
Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World
By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such...
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Keywords:
Business Model;
Growth and Development Strategy;
Demand and Consumers;
Strategic Planning;
Natural Disasters;
Competitive Strategy;
Consumer Products Industry;
Industrial Products Industry;
France
Leonard, Herman B., Daniela Beyersdorfer, and Simon Harrow. "Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World." Harvard Business School Case 311-096, February 2011. (Revised May 2011.)
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When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline...