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Publications

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    • All HBS Web  (673)
      • Faculty Publications  (146)

      Cultural Entrepreneurship Remove Cultural Entrepreneurship →

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      • January 2023
      • Case

      Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

      By: Brian Trelstad, Pedro Levindo and Carla Larangeira
      Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts...  View Details
      Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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      Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
      • November 10, 2022
      • Article

      5 Ways Startups Can Prepare for a Recession

      By: Lou Shipley
      Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the...  View Details
      Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit
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      Shipley, Lou. "5 Ways Startups Can Prepare for a Recession." Harvard Business Review Digital Articles (November 10, 2022).
      • August 2022
      • Course Overview Note

      Arts and Cultural Entrepreneurship

      By: Rohit Deshpandé
      Keywords: Cultural Entrepreneurship; Arts; Entertainment and Recreation Industry; Fine Arts Industry
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      Deshpandé, Rohit. "Arts and Cultural Entrepreneurship." Harvard Business School Course Overview Note 523-035, August 2022.
      • July 2022
      • Teaching Note

      Netflix: A Creative Approach to Culture and Agility

      By: Ranjay Gulati, Matt Higgins and Allison Ciechanover
      Teaching Note for HBS Case Nos. 420-055 and 423-026.  View Details
      Keywords: Netflix; Corporate Culture; Streaming; Media; Technology; Corporate Entrepreneurship; Innovation Leadership; Innovation Strategy; Leadership Style; Organizational Culture; Organizational Change and Adaptation; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Technology Industry; California
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      Gulati, Ranjay, Matt Higgins, and Allison Ciechanover. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Teaching Note 423-027, July 2022.
      • July 2022
      • Supplement

      Netflix: A Creative Approach to Culture and Agility (B)

      By: Ranjay Gulati and Matt Higgins
      This (B) case, set in summer 2022, was designed as a companion to "Netflix: A Creative Approach to Culture and Agility," a case set in 2018. The purpose of this brief document is to unlock a discussion around how the Netflix culture can be used to weather new...  View Details
      Keywords: Netflix; Corporate Culture; Streaming; Media; Technology; Corporate Entrepreneurship; Innovation Leadership; Innovation Strategy; Leadership Style; Organizational Culture; Organizational Change and Adaptation; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Technology Industry; California
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      Gulati, Ranjay, and Matt Higgins. "Netflix: A Creative Approach to Culture and Agility (B)." Harvard Business School Supplement 423-026, July 2022.
      • July 2022 (Revised August 2022)
      • Case

      Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

      By: Ayelet Israeli and Anne V. Wilson
      Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic...  View Details
      Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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      Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
      • March 2022 (Revised April 2022)
      • Case

      Pittsburgh: A Successful City?

      By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman
      Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of...  View Details
      Keywords: Economic And Social Disparities; Economic Development; Local Economic Development; Contextual Intelligence; Contextual Knowledge; Context; City Growth; City Innovation; City Leadership; Pittsburgh; Local Government; Local Stakeholders; Business And Community; Business And Community Relations; Community Engagement; Community Relations; Cross-sector Collaboration; Innovation; Innovation Economy; Innovation Clusters; Innovation Ecosystems; Shared Prosperity; Equality Of Opportunity; Equity; Inclusion; Business And Government; Business & Government Relations; Business And Government Relations; Business And Society; Neighborhoods; Race And Ethnicity; Innovation & Entrepreneurship; Diversity; Ethnicity; Race; Household; Income; Economic Growth; Economic Sectors; Economics; Local Range; Urban Development; Urban Scope; City; Cross-Cultural and Cross-Border Issues; Government and Politics; Government Administration; Growth and Development; History; Leadership; Goals and Objectives; Philanthropy and Charitable Giving; Society; Civil Society or Community; Culture; Human Needs; Public Opinion; Public Sector; Social Issues; Poverty; Equality and Inequality; Manufacturing Industry; Steel Industry; Education Industry; Medical Devices and Supplies Industry; Technology Industry; United States; Pittsburgh; Pennsylvania
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      Mills, Karen, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck, and Zeke Gillman. "Pittsburgh: A Successful City?" Harvard Business School Case 322-080, March 2022. (Revised April 2022.)
      • March 2022
      • Case

      The Future of Start-Up Chile

      By: Prithwiraj Choudhury, Ruth Costas and Pedro Levindo
      In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP’s CEO, Angeles Romo, as...  View Details
      Keywords: Entrepreneurship; Cultural Entrepreneurship; Social Entrepreneurship; Disruptive Innovation; Innovation Leadership; Disruption; Knowledge Dissemination; Knowledge Sharing; Business Education; Emerging Markets; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Markets and Industries; Government Administration; Recruitment; Job Design and Levels; Human Capital; Leading Change; Business and Government Relations; Groups and Teams; Networks; Social and Collaborative Networks; Public Administration Industry; Latin America; Chile
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      Choudhury, Prithwiraj, Ruth Costas, and Pedro Levindo. "The Future of Start-Up Chile." Harvard Business School Case 622-080, March 2022.
      • 2022
      • Working Paper

      The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

      By: John A. Deighton and Leora Kornfeld
      This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:...  View Details
      Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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      Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
      • 2021
      • Working Paper

      Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic

      By: Rebecca Karp and Siobhan O'Mahony
      Much research shows how entrepreneurs leverage symbolic toolkits via storytelling and narratives to convince resource providers of their venture’s legitimacy. Although investors’ legitimacy concerns may be initially met with symbolic actions, it is unclear whether...  View Details
      Keywords: Entrepreneurial Sales; Entrepreneurship And Strategy; Entrepreneurship; Technological Innovation; Customers; Acquisition
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      Karp, Rebecca, and Siobhan O'Mahony. "Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic." Working Paper, September 2021.
      • August 2021
      • Case

      Andreessen Horowitz’s Cultural Leadership Fund (A)

      By: Anita Elberse, Briana Richardson and Cydni Williams
      In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that...  View Details
      Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
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      Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (A)." Harvard Business School Case 522-020, August 2021.
      • August 2021
      • Supplement

      Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse

      By: Anita Elberse, Briana Richardson and Cydni Williams
      In May 2020, Andreessen Horowitz secures an agreement with Clubhouse, one of Silicon Valley’s hottest startups, to lead its ‘Series A’ funding round. One of the factors that insiders saw as pivotal in the race to be Clubhouse’s VC firm of choice was Andreessen...  View Details
      Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
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      Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse." Harvard Business School Supplement 522-021, August 2021.
      • July 2021 (Revised February 2022)
      • Case

      Americanas: “We Always Want More”

      By: Boris Groysberg and Sarah L. Abbott
      Beto Sicupira had joined Americanas, a leading retailer in Brazil, in 1981. 2021 marked forty years since Sicupira’s arrival, and the anniversary prompted him to reflect on what had been accomplished and on where the organization was headed. Americanas’ growth strategy...  View Details
      Keywords: Retail; Culture; Growth; Developing Professionals; Leadership; Human Resources; Human Capital; Growth Management; Strategy; Ownership; Management; Entrepreneurship; E-commerce; Retail Industry; Brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Americanas: “We Always Want More”." Harvard Business School Case 422-011, July 2021. (Revised February 2022.)
      • June 2021
      • Case

      Akira Fukabori and Kevin Kajitani at avatarin (A)

      By: Linda A. Hill and Emily Tedards
      In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not...  View Details
      Keywords: Agility; Ecosystem; Innovation Ecosystems; Crowdsourcing; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Mobility; Strategy; COVID-19; Intrapreneurship; Public-private Partnership; XPRIZE; Space Industry; Avatar; Telepresence; Innovation Lab; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
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      Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A)." Harvard Business School Case 421-089, June 2021.
      • June 2021
      • Case

      Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

      By: Linda A. Hill and Emily Tedards
      In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not...  View Details
      Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
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      Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
      • February 2021 (Revised March 2022)
      • Case

      Marvin: A Personalized Telehealth Approach to Mental Health

      By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
      More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult...  View Details
      Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
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      Herzlinger, Regina E., Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop, and Julia Kelley. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised March 2022.)
      • December 2020 (Revised April 2021)
      • Teaching Note

      Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Women; Racism; Black Entrepreneurs; Entrepreneurship; Diversity; Gender; Race; Prejudice and Bias; Innovation and Invention; City; Culture; Miami
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women." Harvard Business School Teaching Note 321-103, December 2020. (Revised April 2021.)
      • December 2020
      • Supplement

      Video Interview with Felecia Hatcher

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Sexism; Racism; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice and Bias; City; Culture; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Felecia Hatcher." Harvard Business School Multimedia/Video Supplement 321-703, December 2020.
      • December 2020
      • Supplement

      Video Interview with Maxeme Tuchman

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Racism; Sexism; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice and Bias; City; Culture; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Maxeme Tuchman." Harvard Business School Multimedia/Video Supplement 321-702, December 2020.
      • December 2020
      • Supplement

      Video Interview with Pandwe Gibson

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Female Entrepreneur; Entrepreneurial Ecosystems; Sexism; Racism; Entrepreneurship; Business Startups; Diversity; Gender; Race; Prejudice and Bias; City; Culture; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Pandwe Gibson." Harvard Business School Multimedia/Video Supplement 321-704, December 2020.
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