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- 1989
- Book
Managing Across Borders: The Transnational Solution
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. Managing Across Borders: The Transnational Solution. Harvard Business School Press, 1989.
- March 1985 (Revised April 1988)
- Case
Industrias Gessy-Lever Limitada
By: Christopher A. Bartlett and John Young
Bartlett, Christopher A., and John Young. "Industrias Gessy-Lever Limitada." Harvard Business School Case 385-295, March 1985. (Revised April 1988.)
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Resignation and Termination;
Goals and Objectives;
Market Entry and Exit;
Operations;
Performance Expectations;
Opportunities;
Corporate Strategy;
Latin America;
United States;
Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- July 1983 (Revised July 1991)
- Case
Hintz-Kessels-Kohl A.G.
By: Thomas R. Piper
A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks.
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Keywords:
Risk Management;
Currency Exchange Rate;
Truck Transportation;
Cross-Cultural and Cross-Border Issues;
Manufacturing Industry;
Auto Industry;
Germany;
Costa Rica
Piper, Thomas R. "Hintz-Kessels-Kohl A.G." Harvard Business School Case 284-019, July 1983. (Revised July 1991.)
- 1982
- Article
Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity
By: Rohit Deshpandé and Wayne D. Hoyer
Deshpandé, Rohit, and Wayne D. Hoyer. "Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity." AMA Educators' Proceedings (1982): 89–92.
- 01 Feb 1976
- Conference Presentation
The Transnational Corporation and the Host Country
By: Louis T Wells Jr
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